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Home  > Faculty of Business & Information Science > Academic Programmes > MBA (Blue Ocean Strategy)
MBA (Blue Ocean Strategy)
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Approval Code MQA/FA1320; 01-2022
Classification MBA
Subject Area with special focus in Blue Ocean Strategy (BOS)
Course Mode Full Time
Course Duration 1.5 Years
Course Location UCSI University, Kuala Lumpur Campus
Intakes January, May & September
The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.

It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certification.

The programme adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre. Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.

The curriculum is designed to give learners a broad and holistic view of business. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.

This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.

Click here to view FAQs for the MBA (Blue Ocean Strategy)
Academic Qualifications Other Requirements
A recognized bachelor’s degree with minimum CGPA of 2.50 or equivalent. Minimum of 5 years working experience in relevant field.
English Language Requirements
  • IELTS Band 6.0 or;
  • Applicants who are deemed to have attained the equivalent competency of B2 on the Common European Framework Reference (CEFR) or;
  • TOEFL: a minimum score of 550 (paper-based) or a minimum score of 79 with no less than 17 in each four components (internet-based) or;
  • Applicants with degrees and with proof of English Language as the medium of instruction are exempted from the above requirements upon faculty approval.
BOS Framework Code Courses
Value Proposition GM535 Marketing Management
GM539 Research Design & Analysis
GM540 Consumer Behaviour (elective)
Profit Proposition GM530 Business Accounting for Decision Making
GM533 Economics for Strategic Planning
GM543 Financial Management and Policy (elective)
People Proposition GM534 Leadership
GM531 Business Communication & Negotiation
GM548 Human Resource Management (elective)
Strategic Alignment GM532 Corporate Strategic Management
GM552 Entrepreneurship (elective)
Blue Ocean Strategy Specialisation GM536 Blue Ocean Strategy
GM537 Blue Ocean Strategy Consulting Practice
GM538 Applied Blue Ocean Case Study

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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