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Home  > Faculty of Business & Information Science > Academic Programmes > BA (Hons) Branding and Advertising
BA (Hons) Branding and Advertising
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Approval Code N/342/6/0088; 10/2018
Classification BA (Hons)
Subject Area Branding, Advertising
Course Mode Full Time
Course Duration 3 Years
Course Location UCSI University, Kuala Lumpur Campus
Intakes January, May and September
This degree programme equips students with the theoretical foundations within the field of branding and advertising. It simultaneously provides the practical skills needed to effectively manage the job requirements within this field.

The assessment includes a comprehensive evaluation through examinations, projects, assignments, and a dissertation in the final year.

Duration and Mode of Study
The minimum duration of study to complete this degree programme is nine (9) semesters. This duration depends on the number of modules undertaken per semester and whether the students pass the modules.
Qualifications Academic Requirements
UCSI Foundation year Pass, with a minimum CGPA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and passes in SPM Mathematics and English
A-Level Minimum 2 principals (E) in 2 subjects
UEC Minimum 5 credits (B6) including passes (C8) in SPM Mathematics and English
National Matriculation Minimum CGPA of 2.0
International Baccalaureate (IB) Minimum score of 26 points in 6 subjects
Canadian Pre-U Minimum average of 60% in 6 subjects
SAM Minimum average of 60% in 5 subjects
Australian Year 12 ATAR 65%
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60%
Diploma (business-related) Minimum CGPA of 2.0

Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis

Entry into Foundation year
Qualifications Academic Requirements
SPM Pass SPM with minimum 5 credits
O-Level Minimum 5 credits(C)
UEC Pass UEC with minimum 3 credits(B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency Minimum overall average of 60%
English Requirements
  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
* International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English Enrichment Programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Note / Legend Discretion is given to the Head of School to decide on applicants whose academic results are borderline to the entry requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
Areas of graduate employment include:
  • Brand Executive
  • Brand Management
  • Product Management
  • Account Management
  • Channel Management
  • Channel Development
  • Advertising Executive
  • Advertising Manager
  • Event Planner
  • Event Manager
  • Campaign Development Executive
  • Media Executive
  • Media Planner
  • Academician
  • Entrepreneur
Year 1
  • Fundamentals of Marketing
  • Business Information System
  • Marketing in Practice
  • Introduction to Branding
  • Organizational Behavior
  • Microeconomics
  • Statistics and its Application
  • Fundamentals of Advertising
  • Macroeconomics
  • University Life (MPU-U2)
  • Business Law - Malaysian Perspective (MPU-U3)
  • Extracurricular Learning Experience 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • Business Mathematics
  • Relationship Marketing
  • Elective 1 **
  • E- Marketing
  • Visual Communication
  • New Product Development
  • Elective 2 **
  • Marketing Processes
  • One –To- One Marketing
  • Business Research Methods
  • Design and Layout
  • Social Media Marketing
  • Customer Communication
  • Extracurricular Learning Experience 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Strategic Advertising Management
  • Elective 3 **
  • Final Year Project A
  • Final Year Project B
  • Strategic Brand Management
  • Service Marketing
  • Marketing Promotion
  • Retail Brand Management
  • Advertising Media Planning
  • Extracurricular Learning Experience 3 (MPU-U4)
  • Co-Operative Placement 3
Electives Elective I* [any one (1) module]:
  • Managing People
  • Entrepreneurship
Elective II* [any one (1) module]:
  • Business Modeling with Spreadsheet
  • Management Ethics
Elective III* [any two(2) modules]
  • Current Issues in Marketing
  • International Business
  • Strategic Marketing
  • Distribution Channel Strategy
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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