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Home  > Faculty of Business & Information Science > Academic Programmes > BA (Hons) Marketing
BA (Hons) Marketing
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Approval Code KR 9513; 06/2019
Accreditation Code A 9513
Classification BA (Hons)
Subject Area Marketing
Course Mode Full Time
Course Duration 3 Years (14 weeks per semester, 7 weeks per short semester)
Course Location UCSI University, Kuala Lumpur Campus
Intakes January, May and September
The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Qualifications Academic Requirements
UCSI Foundation year Pass, with a minimum CGPA of 2.0
STPM Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
A-Level Minimum 2 principals (E)
UEC Minimum 5 credits (B6) including in Mathematics and English
National Matriculation Minimum CGPA of 2.0
International Baccalaureate (IB) Minimum score of 26 points in 6 subjects
Canadian Pre-U Minimum average of 60% in 6 subjects
SAM Minimum average of 60% in 5 subjects
Australian Year 12 ATAR 65%
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60%
Diploma (business-related) Minimum CGPA of 2.0

Other equivalent qualifications To be reviewed by the faculty on a case-to-case basis

Entry into Foundation year
Qualifications Academic Requirements
SPM Pass SPM with minimum 5 credits
O-Level Minimum 5 credits(C)
UEC Pass UEC with minimum 3 credits(B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency Minimum overall average of 60%
English Requirements
  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
* International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Note / Legend Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
Our graduates have a wide range of career choices such as those listed below:
  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behavior
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E- Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modeling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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