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Home  > Faculty of Hospitality & Tourism Management > Academic Programmes > BA (Hons) Event & Tourism Management
BA (Hons) Event & Tourism Management
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Approval Code R/812/6/0049; 06/2017
Accreditation Code A 7867
Classification BA (Hons)
Subject Area Event & Tourism Management
Course Mode Full Time
Course Duration 3 Years (14 weeks per semester, 7 weeks per short semester)
Course Location UCSI University, Kuching Campus
Intakes January, May and September
UCSI University’s BA (Hons) in Event & Tourism Management is a 3-year programme that equips you with operational, supervisory and managerial knowledge and skills, required for modern management of business industry. It covers a wide range of areas from conventions, events to tourism.

Tourism is viewed as a  very important and viable industry worldwide. In Malaysia, it is one of the fastest growing and largest revenue earner providing massive business and employment opportunities.

Within the field of tourism, is the rapidly booming business of meetings, conventions and events. The state of Sarawak has launched the Sarawak Convention Bureau (SCB) in view of this favourable opportunity. Into its first year of operations, the SCB has already confirmed 24 new meetings for the state - translated into an estimation of 16,000 hotel room nights and RM16.3 million in direct delegate expenditure.

Recognising the potential of this vibrant industry and its need of qualified human capital, UCSI University Sarawak Campus introduces the B.A. (HONS.) Events & Tourism Management as a means to guide students into a most successful and rewarding career in Event & Tourism.

Assessments

The assessment includes a combination of examinations, projects and assignments, and finally a requirement to complete a dissertation in Independent Project in the final year. Students will acquire up-to-date vocational skills that are relevant and competitive. This reflects the complex and challenging nature of the accounting, finance and business realms.
Qualifications Academic Requirements
UCSI Foundation Pass
STPM / A-Level Min. 2 Principals
International Baccalaureate 26/42
UEC
5 credits
National matriculation CGPA 2.5
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Average score of 60%
Diploma/Advance Diploma/Degree/Equivalent Pass

Entry Requirements for Foundation Year
Qualifications Academic Requirements
SPM / O-Level Minimum 5 credits
UEC Minimum 4 credits
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency Overall average score of 60%
English Requirements
  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 4; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
* International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Note / Legend Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
Career opportunities are wide and varied for graduates from this discipline. Students may expect to be employed by:
  • Travel Agency Manager
  • Tour Operator
  • Cruise Manager
  • Theme Park Manager
  • Tourism Project Manager
  • Recreation Manager
  • Event Manager
  • Convention Centre Manager
  • Entertainment Specialist
  • Banquet Manager
Year 1
  • Introduction to Accounting
  • Fundamentals of Hospitality and Tourism Industry
  • Introduction to Management and Organisation Theory
  • Business Communication
  • University Life (MPU-U2)
  • Extra-curricular Learning Experience 1 (MPU-U4)
  • Hospitality and Tourism Economics
  • Tour and Travel Operations
  • Business Statistics
  • Introduction to the Events Industry
  • Customer Service
  • Human Resource Management
  • Hospitality and Tourism Law
  • Elective : Choose One
    • Japanese Language
    • German Language
    • Mandarin Language
    • Korean Language
Year 2
  • Planning and Management of Events
  • Hospitality and Tourism Marketing
  • Management Information System
  • Tourism Planning and Development
  • Extra-curricular Learning Experience 2 (MPU-U4)
  • Events Operation Management
  • Cross Cultural Studies
  • Business Research Method
  • Event Project Management
  • Event Marketing
  • Entrepreneurship
  • Financial Management for Hospitality and Tourism
  • Casino, Club and Resort Management
  • Co-operative Placement I
Year 3
  • Special Interest Tourism
  • Conventions and Exhibition Management
  • Conventions Sales, Services and Operation
  • Independent Project A
  • Malaysian Ethnic Food (MPU-U3)
  • Extra-curricular Learning Experience 3 (MPU-U4)
  • Destination Marketing
  • Visitor Attraction Management
  • Independent Project B
  • Hospitality and Tourism Management Accounting
  • Hospitality and Tourism Strategic Management
  • Event Risk Management
  • Co-operative Placement 2
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

 
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