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Home  > Faculty of Social Sciences & Liberal Arts > Academic Programmes > BA (Hons) Mass Communication
BA (Hons) Mass Communication
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Approval Code KR 11124; 01/2014
Accreditation Code A 4560
Classification BA (Hons)
Subject Area Mass Communication
Course Mode Full Time
Course Duration 3 Years
Course Location UCSI University, Kuala Lumpur Campus
Intakes January, May and September
This degree programme offers students an in-depth understanding of the dynamics of Mass Communication in today’s fast changing world. It synthesizes theories, research, practical and intellectual discourses on critical issues in order to develop and instill within students the potential to achieve performance and inculcate leadership qualities in the field of Mass Communication.

Assessments

Coursework percentage: 60% and written examination percentage: 40%.
Qualifications Academic Requirements
STPM / A-Level Minimum 2 principals
(credits are required for English at SPM/O-Level)
UEC Minimum 5 credits
International Baccalaureate Minimum score of 26/42 points from 6 subjects
National Matriculation Minimum CGPA of 2.0
(credits are required for English at SPM/O-Level)
Australian Year 12 Minimum overall average of 60% in 5 subjects, or
Minimum ATAR score of 65
Canadian Pre-U Minimum average of 60% in 6 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 60%
UCSI Foundation in Arts Completed (minimum CGPA 2.0/4.0)
(credits are required for English at SPM/O-Level)
Diploma or equivalent Completed (minimum CGPA 2.0/4.0)
(credits are required for English at SPM/O-Level)
Diploma in Media & Communication or equivalent Completed (minimum CGPA 2.0/4.0)
*Discretion is given to Head of School to deal with borderline academic requirements.

Note (Source: Surat Pekeliling MQA Bil 2/2016):
The terms of credit in English at SPM level for the candidate with STPM, STAM, Diploma and Matriculation/Foundation qualification can be exempted if the candidate obtained English and its achievement is equivalent or higher than the required credit of English at the SPM level.


Foundation in Arts
Qualifications Academic Requirements
SPM/ O-Level Minimum 5 credits including credit in English
UEC Minimum 3 credits
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency Minimum overall average of 60%
**Equivalency of qualification in accordance to Malaysian Qualification Agency standards

English Requirements
  • A distinction (A+, A or A-) in the English Language subject at SPM/UEC level; or MUET Band 5; or a score of 196 (computer-based) / 525 (writing-based) / 69-70 (internet-based) in TOEFL; or Band 5.5 in IELTS.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
* International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the English Enrichment Programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
Note / Legend Discretion is given to the Head of School to decide on applicants whose academic results are borderline to the entry requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'
Broadcasting, film, media, advertising, public relations / corporate communications, journalism, event management and photojournalism.
Year 1 Core Courses
  • Introduction to Mass Communication
  • Basic Photography
  • Visual Communication
  • Introduction to Public Speaking
  • Understanding Reading and Writing in English Language
  • Expository Writing
  • Written Discourse
  • Introduction to Internet Technologies
  • University Life
  • Co-operative Placement 1
  • Extra-curricular Learning Experience 1
Major Electives – Choose 3
  • Introduction to Advertising
  • Introduction to Film Studies
  • Introduction to Public Relations
  • Introduction to Journalism
Free Electives – Choose 2
  • Introduction to Psychology 1
  • Introduction to Sociology
  • Introduction to Eastern Civilization
  • Introduction to Philosophy
  • Introduction to Political Science
English Requirement
  • Basic English
  • English Foundation
Year 2 Core Courses
  • Popular Culture
  • Media Writing Skills
  • Alternative Voices & Issues in Mass Communication
  • Design & Layout
  • Religions in Malaysia
  • Co-operative Placement 2
  • Extra-curricular Learning Experience 2
Free Elective – Choose 1
  • Fundamentals of Marketing
  • Macroeconomics
  • Microeconomics
  • Organisational Behavior
  • Fundamentals of Management
Free Elective – Choose 1
  • World Englishes
  • Spoken Discourse
  • English, Global Media & English Language
  • Cross Cultural Communication
Year 3 Core Courses
  • Media, Law & Ethics
  • Seminar: Issues and Developments in Mass Media
  • Mass Communication Research 1
  • Mass Communication Research 2
  • Co-operative Placement 3
  • Extra-curricular Learning Experience 3
Mass Communication Pathways – Choose One Pathway
  • Film & Television – Pathway Courses – Students are required to choose 5 courses including Capstone Course
    • Video Production 1
    • Video Production 2
    • Documentary Production
    • Film Directing
    • Screenwriting
    • Screen Production (CAPSTONE COURSE)

  • Journalism – Pathway Courses – Students are required to choose 5 courses including Capstone Course
    • Photojournalism
    • Editing
    • Feature Writing
    • Interactive Multimedia Authoring
    • Advance Media Writing
    • Media Publishing (CAPSTONE COURSE)

  • Marketing Communications – Pathway Courses – Students are required to choose 5 courses including Capstone Course
    • Copywriting
    • Integrated Marketing Communications
    • Branding
    • Consumer Behavior
    • Media Planning & Management
    • Advertising Campaign (CAPSTONE COURSE)
General Courses (MPU) are compulsory for all students.

U1 –   For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation

–   For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3
U2   –   University life

U3   –   Religions in Malaysia

U4   –   Extracurricular Learning Experience 1 to 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

 
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