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Assistant Professor Dr Eaw Hooi Cheng

Head of Department, Accounting and Finance | Department of Accounting and Finance

Academic Qualifications

PhD Finance
MBS Finance
Degree Finance

Areas of Interest
Personal Finance
Cost effciency
Financial Litearcy
Behavioural study

  1. Gamesy: Using Game Mechanics to Boost Intrinsic Motivation in School
    EH Cheng, U Rajagopalan, BA Hamid, KK Wei, R Ahmad
    Australian Journal of Business and Economic Studies 1 (2), 72-78
  3. Employee development and retention of Generation-Z employees in the post-COVID-19 workplace: a conceptual framework
  4. Cheng, E. H., Wei, K. K., Rajagopalan, U., & Abdul Hamid, B. (2014). Causality of personal bankruptcy in Malaysia. Proceedings Book of International Conference on Emerging Trends in Scientific Research (ICETSR), Malaysia Handbook on the Emerging Trends in Scientific Research. ISBN: 978-969-9347-16-0
  5. Cheng, E. H., Usha, R., Baharom,A, Khong, K., & Ahamd, R. (2014). Psychographic Factors: Does it influence Personal Bankruptcy in Malaysia? Journal of. Proceedings of the Australian Academy of Business and Social Sciences Conference 2014 (in partnership with The Journal of Developing Areas) ISBN 978-0-9925622-0-5.
  6. Cheng, E. H., Rajagopalan, U., Hamid, B. A., Wei, K. K., & Ahmad, R. (2015). PSYCHOGRAPHIC FACTORS: DOES IT INFLUENCE PERSONAL BANKRUPTCY IN MALAYSIA?. Australian Journal of Business and Economic Studies, 1(2), 72-78.
  7. Cheng, E. H., Usha, R. A. (2016) Study of the Mediation and Moderation Effect on Financial Literacy* International Journal of Exclusive Management Research (IJEMR), September 2016 - Vol 6 Issue 09 - Online - ISSN 2249–2585 Print - ISSN 2249-8672.
  8. Ravindran Ramasamy, Ganisen Sinnasamy, and Eaw Hooi Cheng. (2009). Rating transition and value at risk : Islamic loans and conventional loans. UniRazak e-Journal, 5(2), pp. 16-35. (Online: ) [ISSN: 1511-7219 (Online)]
  9. Mazharul Islam, and Eaw Hooi Cheng. (2008). The Readiness Of Higher Education Institutions (HEI) Towards Knowledge-Based Economy In Malaysia. International Review of Business Research Papers, 4 (2), pp. 103-115. (Online: ) [ISSN: 1832-9543 (Online)]

Research Grants

No.Name of grantFunderDurationRoleAmountStatus
1ResearchUCSI, PISF2 years Principal InvestigatoRM7,000working in final stage



  1. Jomdrone: Data Mining Financial Sense in the Property Agency
    M Loke, PS JosephNg, AS Shibghatullah, HC Eaw
    2020 IEEE Symposium on Industrial Electronics & Applications (ISIEA), 1-5
  2. Factors Influencing Employability of Chinese Graduates in Malaysia upon Returning to China
    TP Kiong, EH Cheng, OS Pei, HK Siew
    Asia Proceedings of Social Sciences 4 (1), 118-121
  3. JomImage SnapFudo: Control Your Food in a Snap
    V Vica, PS JosephNg, AS Shibghatullah, HC Eaw
    2019 IEEE 6th International Conference on Engineering Technologies and …
  4. Yeo, J. L., JosephNg, P. S., Alezabi, K. A., Eaw, H. C., & Phan, K. Y. (2020, September). Time Scheduling and Finance Management: University Student Survival Kit. In 2020 IEEE Student Conference on Research and Development (SCOReD) (pp. 1-6). IEEE.
  5. Loebiantoro, I. Y., Eaw, H. C., & Annuar, N. (2021). The Existence of Behavioral Biases and Personality Traits in Explaining the Effect of Fundamental and Technical Analysis to Investment Performance in Indonesia Stock Exchange. Jurnal Intelek, 16(1), 190-199.
  6. Vivilyana, V., JosephNg, P. S., Shibghatullah, A. S., & Eaw, H. C. (2020, September). JomImage: Weight Control with Mobile SnapFudo. In Proceedings of SAI Intelligent Systems Conference (pp. 168-180). Springer, Cham.

Postgraduate Supervision

  1. Loebiantoro, IKA. PhD ( on going)
  2. Hasaranga Dilshan Jayathilake. DBA ( on going)
  3. Mhohamed Musallam Khasib AL Rawhi, DBA ( on going)
  4. Anarb, DBA ( on going)