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Assistant Professor Dr. Eugene Aw Cheng Xi
Research Impact:
Google Scholar
Scopus

Assistant Professor Dr Eugene Aw Cheng Xi

Head of Research and Postgraduate Studies

Academic Qualifications

PhD Business Economics (Marketing)
MSc Business Economics (Marketing)
BBA

Areas of Interest
Consumer Behavior
Influencer Marketing
Brand Management
Publications

  1. Aw, E. C. X., & Chuah, S. H. W. (2021). “Stop the unattainable Ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146-157(Publisher: Elsevier; Social Sciences Citation Index (SSCI); JCR-2019, IF= 4.874; ABDC-A; ABS-Level 3)
  2. Aw, E. C. X., Basha, N. K., Ng, S. I., & Ho, J. A. (2021). Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention. Journal of Retailing and Consumer Services58, 102328. (Publisher: Elsevier; Social Sciences Citation Index (SSCI); JCR-2019, IF= 4.219; ABDC-A; ABS-Level 2)
  3. Aw, E. C. X., Chuah, S. H. W., Sabri, M. F., & Basha, N. K. (2021). Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention. Journal of Retailing and Consumer Services58, 102288. (Publisher: Elsevier; Social Sciences Citation Index (SSCI); JCR-2019, IF= 4.219; ABDC-A; ABS-Level 2)
  4. Chuah, S. H. W., Aw, E. C. X., & Tseng, M. L. (2020). The missing link in the promotion of customer engagement: the roles of brand fan page attractiveness and agility. Internet Research, 31 (2), 587-612. (Publisher: Emerald; Social Sciences Citation Index (SSCI); JCR-2019, IF= 4.708; ABDC-A; ABS-Level 2)
  5. Sabri, M. F., & Aw, E. C. X. (2020). Untangling financial stress and workplace productivity: A serial mediation model. Journal of Workplace Behavioral Health35(4), 211-231. (Publisher: Taylor & Francis; Emerging Sources Citation Index (ESCI))
  6. Aw. E. C. X., & Labrecque, L. (2020). Celebrity endorsement in social media contexts: Understanding the role of parasocial interactions and the need to belong, Journal of Consumer Marketing37(7), 895-908. (Publisher: Emerald; Emerging Sources Citation Index (ESCI); ABDC-A; ABS-Level 1)
  7. Aw. E. C. X., & Sabri, M. F. (2020). Single mothers’ subjective well-being: Empirical evidence from Malaysia. Healthcare for Women International. Doi: 10.1080/07399332.2020.1744148 (Publisher: Taylor & Francis; Social Sciences Citation Index (SSCI); JCR-2019, IF= 0.970)
  8. Aw. E. C. X. (2020). Understanding consumers’ paths to webrooming: A complexity approach. Journal of Retailing & Consumer Services, 53, 101991. (Publisher: Elsevier; Social Sciences Citation Index (SSCI); JCR-2019, IF= 4.219; ABDC-A; ABS-Level 2)
  9. Aw, E. C. X. (2019), Understanding the webrooming phenomenon: Shopping motivation, channel-related benefits and costs. International Journal of Retail & Distribution Management47(10), 1074-1092. (Publisher: Emerald; Social Sciences Citation Index (SSCI); JCR-2019, IF= 2.321; ABDC-A; ABS-Level 2)
  10. Aw, E. C. X., Basha, N. K., Ng, S. I., & Sambasivan, M, (2019). To grab or not to grab? The role of trust and perceived value in on-demand ridesharing services. Asia Pacific Journal of Marketing & Logistics31(5), 1442-1465. (Publisher: Emerald; Social Sciences Citation Index (SSCI); JCR-2019, IF= 2.511; ABDC-A)
  11. Aw, E. C. X., & Chong, H. X. (2019). Understanding non-private label consumers’ switching intention in emerging market. Marketing Intelligence & Planning, 37(6), 689-705. (Publisher: Emerald; Social Sciences Citation Index (SSCI); JCR-2019, IF= 2.164; ABDC-A; ABS-Level 1)
  12. Sabri, M. F., & Aw, E. C. X. (2019). Financial literacy and related outcomes: The role of financial information sources. International Journal of Business & Society20(1), 286-298. (Publisher: UNIMAS; Emerging Sources Citation Index (ESCI))
  13. Aw, E. C. X., Flynn, L. R., & Chong, H.X. (2019). Antecedents and consequences of self-congruity: Replication and extension. Journal of Consumer Marketing36(1), 102-112. (Publisher: Emerald; Emerging Sources Citation Index (ESCI); ABDC-A; ABS-Level 1)
  14. Aw, E. C. X., Cheah, J. H., Ng, S. I., & Sambasivan, M. (2018). Breaking compulsive buying-financial trouble chain of Malaysia young consumers. Young Consumers19(3), 328-344. (Publisher: Emerald; Emerging Sources Citation Index (ESCI); ABDC-B; ABS-Level 1)

 

International Refereed Journal Publications (Scopus)

  1. Aw, E. C. X., Basha, N. K., & Ng, S. I. (2018). The impact of service personal values on continuance intention towards on-demand ridesharing services. International Journal of Economics and Management12(2), 473-483. (Publisher: UPM; Scopus)

Editorial Services

Manuscript Reviewer

  1. Asia Pacific Journal of Marketing and Logistics (Publisher: Emerald; Social Science Citation Index (SSCI))
  2. European Business Review (Publisher: Emerald; Emerging Sources Citation Index (ESCI))
  3. European Journal of Marketing (Publisher: Emerald; Social Science Citation Index (SSCI))
  4. International Conference on Emerging Technologies and Intelligent System 2021
  5. Industrial Management & Data Systems (Publisher: Emerald; Social Science Citation Index (SSCI))
  6. Information Technology & People (Publisher: Emerald; Social Science Citation Index (SSCI))
  7. International Journal of Business & Society (Publisher: UNIMAS; Emerging Sources Citation Index (ESCI))
  8. International Journal of Retail & Distribution Management (Publisher: Emerald; Social Science Citation Index (SSCI))
  9. Journal of Consumer Marketing (Publisher: Emerald; Emerging Sources Citation Index (ESCI))
  10. Journal of Hospitality Marketing & Management (Publisher: Taylor & Francis; Social Science Citation Index (SSCI))
  11. Sage Open (Publisher: SAGE Publications; Social Science Citation Index (SSCI))

Conference Reviewer

  1. European Marketing Academy Conference 2020
  2. International Conference on Emerging Technologies and Intelligent System 2021

Achievement and Awards

Emerald Literati Awards for Excellence: Outstanding Reviewer Award 2020 by Asia Pacific Journal of Marketing and Logistics