Assistant Professor Dr. Ganesh A/L Ramasamy

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Assistant Professor Dr. Ganesh A/L Ramasamy

Assistant Professor | Department of Marketing
 

Academic Qualifications

PhD Business Administration
MBA Marketing
Bachelor Arts Business Administration HRM
Diploma Business Administration

Areas of Interest
Service quality
Consumer satisfaction
Consumer behaviour
Sustainable marketing strategy
Consumer Attitude
Buying Behavior
Employee Turnover
Strategic human resource management
Research

Current Research Project

Customer satisfaction, retention, service quality, water conservation, purchase intention

Publications

Selected Journal Articles

  1. Ganesh, R., & Haslinda., A. (2019). An Empirical Study of Student Satisfaction Evaluation with Perceived Performance View of Service Delivery Quality Dimensions in Malaysian Private Higher Education Institutions. International Journal of Service Economics and Management (Under Review)
  2. Ganesh, R., & Chatterjee, R.S. (2019). Exploring the Certainty of Reciprocal Relationship With Outcome Expectations in Water Conservation Efforts Among Generation Y: Social Cognitive Theory Approach. International Journal of Water (Under Review)
  3. Ganesh, R., Haslinda., A. & Raghaven, S. (2018). Satisfaction Evaluation of Perceived Performance Service Delivery Quality Dimensions in Malaysian Private Higher Education Institutions. International Review of Management and Business Research 7(2), 338-357.
  4. Ganesh, R., Haslinda., A. & Raghaven, S. (2017). An investigation of academic and social integration in private higher education institution in Malaysia as a moderating variable in relations to satisfaction toward students’ retention. International Review of Management and Business Research 6(4), 1543- 1560.
  5. Ganesh, R., Haslinda., A., & Santhi, R. (2016). Customer Satisfaction: An Interpretation of Theories with Disconfirmation Paradigm. The International Journal of Business & Management, (4)12, 270 -273.
  6. Raghaven. S., & Ganesh, R. (2015). Addressing Service Quality to Increase Students’ Satisfaction and Retention in Malaysian Private Higher Education Institutions. American Journal of Economics, 5(2), 243-250.
  7. Ganesh, R., & Haslinda, A. (2014). Evolution and Conceptual Development of Service Quality in Service Marketing and Customer Satisfaction. International Review of Management and Business Research, 3(2), 1210-1218.

 

Proceeding of Conference/Seminars/Colloquium

  1. Ganesh, R, & Rahgavan, S. (2014). Addressing Service Quality to Increase Students’ Satisfaction and Retention In Malaysian Private Higher Education Institutions. Proceeding of the World Conference on Economics and Business Management.

Journal Reviewer

  1. Journal of Social Science Research

International & Local Examiner

  1. Examiner for Business and Management - International Baccalaureate Organisation, Cardiff, UK.
  2. Examiner for Strategic Marketing - Open University Malaysia.

List of Membership in Professional and Academic Bodies

  1. International Institute of Marketing Professionals (IIMP) - Member.

Supervision and examination

List of Postgraduate Supervision and examination

  1. Khaw Ooi San (Examiner)
    Doctor of Business Administration
    A creative brand content experience in the process of individual brand engagement
  2. Goh Ting Ping (Examiner)
    Master of Business Administration
    To Study The Consumer Adoption of Mobile Payments in Generation Y & Z: The Case of UCSI University
  3. Lee Ming Ming (Examiner)
    Master of Business Administration
    Factors Influencing Luxury Fashion Brands Purchase Intension
  4. Cao Liu (Examiner)
    Master of Business Administration
    The Impact Of Mobile Payment On Customer Behaviours Evidence In China. 
  5. Guo Juncheng (Supervision Completed)
    Master of Business Administration
    Factors that affecting employee turnover: A study on Malaysian Logistics company.
  6. Zhou Bei Nan (Supervision Completed)
    Master of Business Administration
    Influence of career growth in context of promotion speed, professional ability, organizational rewards for knowledge workers job engagement in organization.
  7. Gong Qilin (Supervision On-going)
    Master of Business Administration
    Study on young generation female make-up with celebrity endorsement and self- brand connection for consumer-based brand equity in Harbin, China.
  8. Song Yanbo (Supervision On-going)
    Master of Business Administration
    Customer satisfaction in Commercial Banks in GANSU Bank.
  9. Song Ya Xuan (Supervision On-going)
    Master of Business Administration
    The emotional, self-esteem, satisfaction influencing impulse buying behaviour among millennials in Shanghai.
  10. Zhang Long Teng (Supervision On-going)
    Master of Business Administration
    Employee job satisfaction study in mobile industry.
  11. Wu Shao Min (Supervision On-going)
    Master of Business Administration
    Factors influencing online purchase behaviour in female clothing in Kuala Lumpur, Malaysia.
  12. Yang Liu (Supervision On-going)
    Master of Business Administration
    Job satisfaction in sales department of automobile industry in Beijing, China.
  13. Kuan Bee Ling (Supervision On-going)
    Master of Business Administration
    Factors influencing student satisfaction and retention: service quality in a private higher education institution.
  14. Zhu Tian Tian (Supervision On-going)
    Master of Business Administration
    Factors influencing the behaviour of consumer on green product purchase intention in Gouangzhou of China

 

List of Undergraduate Supervision and examination

  1. Ong zong Jing & Meta Koosneila Suryandari (Supervision completed)
    B A (Hons) Branding and Advertising
    The impact of purchase decision of female clothing towards generation Y on face book and Instagram
  2. Michelle Song Mei Xia & Pee Wen Keat (Supervision On-going)
    B A (Hons) Branding and Advertising
    Determining the influence of price, product quality and service delivery of cosmetic product on customer satisfaction of online shopping
  3. Lolita Fattakhovq & Wong Chuan Yew (Supervision On-going)
    B A (Hons) Branding and Advertising
    Generation Y consumer attitude towards mobile advertising in Kuala Lumpur
  4. Lim Fong Yi & Lee Kah Suan (Supervision On-going)
    B A (Hons) Branding and Advertising
    The impact of social media influencers on consumer purchase intention towards skincare products.
  5. Kelly Chai Ker Xin & Chin Li Fung (Examiner)
    B A (Hons) Branding and Advertising
    Factors influencing brand loyalty towards smartphone
  6. Lai Yik Chuen & Dareen Wong Carl Yong (Examiner)
    B A (Hons) Branding and Advertising
    Study on factors that affects online purchase decision of consumer on electronic products
  7. Yoong Ching Voon & Han Ying Ting (Examiner)
    B A (Hons) Branding and Advertising
    Students consumer brand loyalty towards cosmetic product in a private education