Dr. Leong Choi Meng (Ph.D.) is an Assistant Professor and Head of Programme (PhD and DBA) of UCSI Graduate Business School at UCSI University, Malaysia. Dr. Leong received Doctor of Philosophy (Ph.D.) in Financial Economics and Master of Science (Economics) from the Universiti Malaysia Sarawak (UNIMAS), Postgraduate Diploma in Tertiary Teaching from UCSI University and Bachelor of Economics with Honours in International Economics from the Universiti Malaysia Sarawak (UNIMAS). She has more than 10 years of teaching experience in her area of expertise.
Dr. Leong’s research interests include financial economics, finance, business economics and behavioral studies. She has published 20 papers in Scopus and one article in SSCI. Her current Google Scholar Citation H-index is 9 and Scopus H-index = 7, with over 200 citations (as of 8 July 2022) received from diverse authors and journals. Dr. Leong’s publication is in Economics & Sociology (Centre of Sociological Research & University of Szczecin, Scopus), Journal of International Studies (Centre of Sociological Research & University of Szczecin, Scopus), British Food Journal (Emerald, SSCI), Young Consumers (Emerald, ESCI; Scopus), European Business Review (Emerald, ESCI; Scopus), Journal of Hospitality and Tourism Insights (Emerald, ESCI; Scopus) and Asian Journal of Business Research (MAG Scholar, Scopus).
Dr. Leong received the Outstanding Paper Award at an international conference held in Malaysia in 2018. In the year 2019, she received the Best Paper Award in an international conference held in Macau. In the same year, she also received another two Best Paper Awards at the international conferences held in Malaysia. Her outstanding research is recognized with the Certificate of Merit (2019, 2020), awarded by the Faculty of Business & Management, UCSI University. Dr. Leong also won Gold Award with her master’s student in a research poster competition in 2021 at the national level. She won the Most Promising Researcher in the year 2021, awarded by the Graduate Business School, UCSI University. Her teaching excellence was recognized with the Certificate of Achievement (achieved Academic Evaluation of above 3.50 out of 4.00) for the years 2021 and 2022. She also won Silver Award in International Invention & Innovative Competition (InIIC Series 1/2022) in the year 2022.
Dr. Leong serves as the principal investigator of the Fundamental Research Grant Scheme (FRGS) national grant and obtained total funding of RM76,800 from the Malaysian Ministry of Higher Education in 2019. In addition to the internal and external grants, Dr. Leong was also the consultant for The Study on the Impact of Kuching Waterfront Jazz Festival (KWJF) 2019 in Sarawak Tourism and Economics Perspectives.
Dr. Leong is currently the Co-Managing Editor of the Journal of Responsible Tourism Management (JRTM), a Malaysia peer-reviewed journal. She is also the Editorial Board Member for peer-reviewed international journals, namely the International Journal of Entrepreneurship and Sustainability Studies (IJEASS) and the International Journal of Emerging Issues in Islamic Studies (IJEIIS). Recently, she has been appointed as a Member of the Board of Senate for the Malaysian Association of Company Secretaries (MACS).
(Last updated: 8th July 2022)
- Managerial Economics (Postgraduate)
- Research Methods For Business And Management (Postgraduate)
Leong, C. M., Loi, A. M. W., & Woon, S. (2022). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics, 10, 145-157. (Publisher: Palgrave, ISSN: 2050-3318; Scopus)
Hiew, L. C., Lee, A. H., Leong, C. M., Liew, C. Y., & Soe, M. H. (2022). Do They Really Intend to Adopt E-Wallet? Prevalence Estimates for Government Support and Perceived Susceptibility. Asian Journal of Business Research, 12, 77–98. (Publisher: Asia Business Research Corporation Limited; ISSN: 2463-4522; Scopus; ABDC-C)
Leong, C. M., Tan, K. L., Puah, C. H., & Chong, S. M. (2021). Predicting Mobile Network Operators Users M-Payment Intention. European Business Review, 33, 104-126. (Publisher: Emerald; ISSN: 0955-534X; Scopus; ABDC-B)
Lim, T. Y., Lim, B., Leong, C. M., & Le, A. (2021). Finish Your Plate! Food Disposition Behaviour among Late Adolescents. British Food Journal, 123, 3192-3207. (Publisher: Emerald; ISSN: 0007-070X; Clarivate Analytics; Science Citation Index Expanded (SCIE); JCR – 2022, IF: 3.224; ABDC-B)
Leong, C. M., Puah, C. H., Lau, E., & Shazali, A. M. (2019). Asymmetric Effects of Exchange Rate Changes on the Demand for Divisia Money in Malaysia. Journal of International Studies, 12, 52-62. (Publishers: Centre of Sociological Research in co-operation with University of Szczecin (Poland), Academy of Economic Studies in Bucharest (Romania) and Széchenyi István University (Hungary); ISSN: 2306-3483; Scopus)
Wong, S. M., Leong, C. M., & Puah, C. H. (2019). Mobile Internet Adoption in Malaysian Suburbs: The Moderating Effect of Gender. Asian Journal of Business Research, 9, 90-114. (Publisher: Asia Business Research Corporation Limited; ISSN: 2463-4522; Scopus; ABDC-C)
Leong, C. M., Puah, C. H., & Liew, V. K. S. (2018). The Impact of Divisia Money on Monetary Model of Exchange Rate in Indonesia. Economics & Sociology, 11, 52-63. (Publishers: Centre of Sociological Research in co-operation with University of Szczecin (Poland), Széchenyi István University (Hungary), Mykolas Romeris University (Lithuania) and Dubcek University of Trencín, Faculty of Social and Economic Relations (Slovak Republic), ISSN: 2071-789X; Scopus)
Puah, C. H., Leong, C. M., Shazali, A. M., & Lau, E. (2018). Revisiting Money Demand in Malaysia: Simple-Sum versus Divisia Monetary Aggregates. Jurnal Ekonomi Malaysia, 52, 267-278. (Publisher: Penerbit UKM, Universiti Kebangsaan Malaysia; ISSN: 0127-1962; Scopus)
Goh, C. F., Leong, C. M., Kalsum, K., Hii, P. K., & Tan, O. K. (2017). Students’ Experiences, Learning Outcomes and Satisfaction in E-Leaning. Journal of e-Learning and Knowledge Society, 13, 117-128. (Publisher: Italian e-Learning Association, ISSN: 1826-6223; Scopus)
- Name of grant: Fundamental Research Grant Scheme
Funder: Kementerian Pendidikan Malaysia
Project Title: New Theoretical Perspective on Developing Nursing Human Capital to Enhance Nursing Care Quality
Durations:1 January 2019 – 31 December 2020
Amount: RM 75000
Status: In progress
Name of grant: Fundamental Research Grant Scheme
Project title: Foreign Monetary Policy Uncertainty and Macroeconomic Fundamentals Asymmetric Effects to Stock Prices Movements Determination
Position: Principal investigator
Researchers: Leong Choi Meng, Puah Chin Hong, Liew Khim Sen, Irene Kho Lee Sa
Durations: September 2019 - November 2022
Master’s (as main and co-supervisor) – 18 completed; 12 in progress
Doctorate (as main and co-supervisor) – 4 PhD and 6 DBA in progress
- Certificate of Achievement (2022) for Academic Evaluation above 3.5 out of 4.00, awarded by UCSI Graduate Business School, UCSI University, Malaysia
- Certificate of Achievement (2021) for Academic Evaluation above 3.5 out of 4.00, awarded by UCSI Graduate Business School, UCSI University, Malaysia
- Most Promising Researcher 2021 by UCSI Graduate Business School, UCSI University, Malaysia
- Best Paper Award for Mobile Internet Adoption in Malaysia: The Moderating Effect of Gender by 2019 MAGScholar Conference in Business, Marketing and Tourism.
- Best Paper Award for The Impacts of Divisia Money on MYR/USD Exchange Rate Determination in Malaysia by The 2nd International Conference on Economics (ICE) 2019.
- Outstanding Paper Award Intention to Participate in Marathon at a Touring Destination: The Singaporeans’ Perspectives by QS Subject Focus Summit Research Sharing Session in 2018
Co-Managing Editor for
- Journal of Responsible Tourism Management (Publisher: Sarawak Research Society and Faculty of Hospitality and Tourism Management, UCSI University; ISSN: 2773-5796; MyJurnal)
Ad-Hoc Reviewer for
- Journal of Hospitality and Tourism Insights (Publisher: Emerald; ISSN: 2514-9792; Scopus)
- International Journal of Human-Computer Interaction (Publisher: Taylor & Francis; 1044-7318; Clarivate Analytics; Social Sciences Citation Index (SSCI); JCR – 2021, IF: 4.920; ABDC-B)