
Assistant Professor Dr Omkar Prabhakar Dastane
Head of Programme, UCSI Graduate Business School
Academic Qualifications
PhD (Business)
MBA (Marketing)
MBA (Operations)
Bachelor of Engineering (Industrial Engineering)
Areas of Interest
Dr. Omkar is an Assistant Professor in the Graduate Business School (Top 250, QS World University Rankings 2023) at UCSI University (Top 1% Worldwide, QS World University Rankings 2023), Malaysia. His prior academic appointment was as Head of the Centre for Postgraduate Studies (academic, administrative, strategic, and business development leadership) at one of the reputable private higher education institutions (HEI / IPTS) offering UK franchisee programs (bachelors and masters) in Malaysia & Singapore. Before joining academia, he was an Assistant Manager (Operations) in India’s largest private-sector commercial bank. Dr. Omkar is also actively engaged in commercial research, industry consultancy, and research coaching.
Dr. Omkar Dastane obtained his Ph.D. (Business) from Curtin Business School (AACSB, EQUIS & EFMD accredited) of Curtin University (Top 1% worldwide, QS World University Rankings, 2023 & Shanghai Ranking – 2021 Academic Ranking of World Universities) with an MBA (Marketing) and MBA (Operations) from the University of Pune, India (Ranked second in India by THE, NAAC A+). He graduated with Distinction in his bachelor’s in engineering (Industrial Engineering) from VIT, India, and passed the University Grants Commission (UGC, India)’s - National Eligibility Test (NET) for Lectureship with distinction. He is a certified trainer approved by the Human Resource Development Corporation, Malaysia. Dr. Omkar also holds several professional certifications, including a six-sigma green belt.
Dr. Omkar’s research mainly emphasizes digital consumers and the technological impact on businesses. His extensive research interests are contemporary consumer behavior, customer value, shared value (aligned with UN Sustainable Development Goal 10), consumer perception, and green consumption (aligned with UN Sustainable Development Goals 12,13) in the context of in-store, online, and mobile commerce. Dr. Omkar’s publications appear in SSCI / Scopus index journals including A-ranked journals by the Australian Business Deans Council (ABDC) 2019 Journal Quality List such as the Journal of Retailing & Consumer Services (Elsevier, SSCI). He has attained a total Google Scholar Citations of 851, Google Scholar H-Index: 17, and Scopus H-Index: 5. Dr. Omkar has also published research-based book chapters in a wide range of academic and research handbooks published by reputed publishers such as Routledge (Taylors & Francis), IGI Global, etc.
Described in ‘The Times of India’ as ‘fuelled with innovation’ and ‘YouthTalk’ as ‘Catalyst of Change’, Dr. Omkar has won several best paper awards including the Best Paper Award in ASCENT 2017 and 2018 International Conferences, supported by the Ministry of Tourism, Malaysia and jointly hosted with University of East London, UK.
Dr. Omkar is actively involved in editorial and review activities. He is Co-Editor of a Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies to be published by IGI Global. He is also appointed as a Guest-Editor-in-Chief of a special issue on Post-Pandemic Learning Through EdTech Apps: Theoretical and Empirical Perspectives to be hosted by the International Journal of Mobile and Blended Learning (IGI Global, Scopus, ESCI). Dr. Omkar is a member of the International Review Board of the Journal of Strategic Digital Transformation in Society and Review Editor for Frontiers in Communication (Frontiers Media, Scopus, ESCI). He is also an active Reviewer for several SSCI/ SCIE / ESCI, and Scopus indexed journals including Society & Business Review (Emerald, Scopus, ABDC), Connection Science (Taylor & Francis, Scopus, SCIE/SSCI), International Journal of Asian Business and Information Management (IGI Global, Scopus, ESCI), International Journal of E-Business Research (IGI Global, Scopus, ESCI), Vision: The Journal of Business Perspectives (Sage, Scopus, ESCI), Frontiers in Psychology (Frontiers Media, Scopus, SSCI).
Dr. Omkar is an accomplished and performance-driven academic with an outstanding ability to link theoretical frameworks with real-life business contexts. He is a multitasking academic as well as a seasoned administrator and proven business development leader with expertise in defining and executing strategy, new market development, and driving growth. In his previous roles, he has worked extensively with UK partner universities for the franchise and dual award degree programs which resulted in multifold growth in university partners, program portfolio, and business expansion in the ASEAN region. This resulted in a 45% increase in the institution’s revenue in one single year (2016). He has been recognized as an outstanding Head of Department (HOD) for three consecutive years (2016-2019) during his previous employment. In addition, Dr. Omkar has worked as an internal auditor for various quality management audits such as Malaysian Qualifications Agency (MQA) program accreditation, MyQuest, gaining Multimedia State Corridor (MSC) status, and ISO 9001 / 2008 quality management certification. Dr. Omkar highlights business management and marketing pathways in his teachings, delivering and coordinating postgraduate, and higher degree through research and executive programs. His educational visits include several institutes in the ASEAN region, such as Singapore, Vietnam, Cambodia, the Philippines, Indonesia, and India.
Dr. Omkar holds several professional memberships. He is a member of Australia & New Zealand Marketing Academy (ANZMAC), Australia & New Zealand; Responsible Research and Innovation Networked Globally (RRING), European Union; and Curtin Connect, Curtin University, Australia. He is also a life member of the International Association for Mobile Learning (IamLearn), New Zealand.
(Last Updated: 07 July 2022)
- Marketing Management (Postgraduate)
- International Business & Management (Postgraduate)
- Entrepreneurship, Creativity & Innovation (Postgraduate)
- Overarching Understanding & Formulating a Winning Strategy (Bridging Course for MBA programme)
- Rafiq, M., Rana, M., Ahmad, W., & Dastane, O., Sial, M., A. (2022). Job embeddedness: Cross-cultural comparison between China and Pakistan during Covid-19 pandemic, Vision: The Journal of Business Perspective, in Press, (Publisher: Sage, ISSN: 2249-5304, Clarivate Analytics; Emerging Sources Citation Index (ESCI), ABDC – C, ABS level 1, Scopus)
- Aman, A., Said, S. M., & Dastane, O. (2022). Unraveling Governance Issues in Global Sourcing of Accounting Services: A Qualitative exploration. International Journal of Asian Business and Information Management (IJABIM), 13(1), 1-16. (Publisher: IGI Global, ISSN: 1947-9646, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Dastane, O., Goi, C. L., & Rabbanee, F. (2020). A synthesis of constructs for modelling consumers’ perception of value from mobile-commerce (M-VAL). Journal of Retailing and Consumer Services, 55, 102074. (Publisher: Elsevier, ISSN: 0969-6989, Clarivate Analytics; Social Science Citation Index (SSCI), JCR – 2022, IF = 10.972, ABDC – A, ABS level 3, Scopus)
- Dastane, O. (2020). Impact of leadership styles on employee performance: A moderating role of gender. Australian Journal of Business and Management Research, 5(12), 27-52. (Publisher: New South Wales Research Centre, ISSN: 1839-0846, ABDC - C)
- Wai, K., Dastane, O., Johari, Z., & Ismail, N. B. (2019). Perceived risk factors affecting consumers’ online shopping behaviour. The Journal of Asian Finance, Economics and Business, 6(4), 246-260. (Publisher: KODISA, ISSN: 2288-4645, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Haba, H. F., & Dastane, O. (2019). Massive open online courses (MOOCs)–understanding online learners’ preferences and experiences. International Journal of Learning, Teaching and Educational Research, 18(8), 227-242. (Publisher: Society for Research and Knowledge Management, ISSN: 1694-2116, Scopus)
- Mohd Satar, N. S., Dastane, O., & Ma’arif, M. Y. (2019). Customer value proposition for E-Commerce: A case study approach. International Journal of Advanced Computer Science and Applications (IJACSA), 10(2), 454-458. (Publisher: The Science and Information Organization, ISSN: 2156-5570, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Amacha, E., & Dastane, O. (2017). Sustainability practices as determinants of financial performance: A case of Malaysian corporations. The Journal of Asian Finance, Economics and Business, 4(2), 55-68. (Publisher: KODISA, ISSN: 2288-4645, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Selected Book Chapters
- Leong, W., Dastane, O. & Haba, H.F. (2022). The Effect of Social Media Marketing on Luxury Brand Purchase Intention, In Santos, J. D. (Ed.). (2022). Sales Management for Improved Organizational Competitiveness and Performance. IGI Global. https://doi.org/10.4018/978-1-6684-3430-7 (Publisher: IGI Global, ISBN: 9781668434307)
- Ling, V.L.S. & Dastane, O. (2022). Impact of Organizational Culture on Performance during COVID 19 Pandemic: An Insight from Malaysian Healthcare Industry, In Figueiredo, P. C., Tomé, E. L., & Rouco, J. C. (Eds.). (2022). Handbook of Research on Challenges for Human Resource Management in the COVID-19 Era. IGI Global. https://doi.org/10.4018/978-1-7998-9840-5 (Publisher: IGI Global, ISBN: 9781799898405)
- Singh, J., Dastane, O. & Haba, H.F. (2022), A Fresh Look on Determinants of Online Repurchase Intention, In Pettinger, R., Gupta, B. B., Roja, A., & Cozmiuc, D. (Eds.). (2023). Handbook of Research on Digital Transformation Management and Tools. IGI Global. https://doi.org/10.4018/978-1-7998-9764-4 (Publisher: IGI Global, ISBN: 9781799897644)
- Ern, S. T., Dastane, O., & Haba, H. F. (2022). Green Consumption Values and Consumer Behavior: Evidence from Singapore. In C. Goi (Ed.), Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability (pp. 81-101). IGI Global. https://doi.org/10.4018/978-1-7998-9590-9.ch005 (Publisher: IGI Global, ISBN: 9781799895909)
- Govindasamy, S. A., & Dastane, O. (2022). Determinants of knowledge sharing behaviours among merchant navy officers. In Almunawar, M.N., Islam, M.Z., & de Pablos, P.O. (Eds.). (2022). Digitalisation and Organisation Design: Knowledge Management in the Asian Digital Economy (1st ed.). Routledge. https://doi.org/10.4324/9781003163824 (Publisher: Routledge, ISBN: 9780367757465)
- Chen, C. J., & Dastane, O. (2022). Advanced Technological Factors Affecting Digital Banking Usage Intention. In P. Ordóñez de Pablos, X. Zhang, & M. Almunawar (Ed.), Handbook of Research on Green, Circular, and Digital Economies as Tools for Recovery and Sustainability (pp. 43-65). IGI Global. https://doi.org/10.4018/978-1-7998-9664-7.ch003 (Publisher: IGI Global, ISBN: 9781799896647)
- Pei, T. J., & Dastane, O. (2021). Digital Technology in Retail: Impact on Shopper Satisfaction. In Handbook of Research on Disruptive Innovation and Digital Transformation in Asia (pp. 187-213). IGI Global. https://doi.org/10.4018/978-1-7998-6477-6 (Publisher: IGI Global, ISBN: 9781799864776)
- Hui, S. C. S., Dastane, O., Johari, Z., & Roslee, M. (2021). Enhancing Online Repurchase Intention via Application of Big Data Analytics in E-Commerce. In Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN (pp. 395-434). IGI Global. https://doi.org/10.4018/978-1-7998-4984-1 (Publisher: IGI Global, ISBN: 9781799849841)
Masters (as main and co-supervisor) – 42 completed; 16 in progress
Doctorate (as main and co-supervisor) – 13 PhD and 2 DBA in progress
- Best Paper Award, ASCENT International Conference, Supported by Ministry of Tourism, Malaysia, 2018
- Best Paper Award, ASCENT International Conference, Supported by Ministry of Tourism, Malaysia, 2017
Editor-In-Chief (Book) for
Handbook of Research on Digital Natives as a Disruptive Force in Asian Businesses and Societies, IGI Global. Call for Chapters (submission till November 03, 2022): https://www.igi-global.com/publish/call-for-papers/call-details/5978
Guest Editor for
International Journal of Mobile and Blended Learning (Publisher: IGI Global, ISSN: 1941-8655, Clarivate Analytics; Emerging Science Citation Index (ESCI), Scopus)
Special Issue: Post Pandemic Learning Through EdTech Apps: Theoretical and Empirical Perspectives
International Review Board member for
Journal of Strategic Digital Transformation in Society
Review Editor for
- Frontiers in Communication (Publisher: Frontiers Media, ISSN: 2297-900X, Clarivate Analytics; Emerging Science Citation Index (ESCI), Scopus)
Ad-Hoc Reviewer for
- Society & Business Review (Publisher: Emerald, ISSN: 1746-5680, ABDC – C, Scopus)
- International Journal of Quality and Service Sciences (Publisher: Emerald, ISSN: 1756-669X, Clarivate Analytics; Emerging Sources Citation Index (ESCI), ABDC – B, Scopus)
- International Journal of Social Economics (Publisher: Emerald, ISSN: 0306-8293, Clarivate Analytics; Emerging Sources Citation Index (ESCI), ABDC – B, Scopus)
- International Journal of Information & Learning Technology (Publisher: Emerald, ISSN: 2056-4899, Clarivate Analytics; Emerging Sources Citation Index (ESCI), ABDC – C, Scopus)
- International Journal of Asian Business and Information Management (Publisher: IGI Global, ISSN: 1947-9646, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- International Journal of E-Business Research (Publisher: IGI Global, ISSN: 1548-114X, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Connection Science () (Publisher: Taylors & Francis, ISSN: 0954-0091, Clarivate Analytics; Social Science Citation Index (SSCI), JCR – 2022, IF = 3.53, Scopus)
- Journal of Social Sciences and Humanities (Publisher: UPM Press, ISSN: 2600-9056, Clarivate Analytics; Emerging Sources Citation Index (ESCI), Scopus)
- Vision – Journal of Business Perspectives (Publisher: Sage, ISSN: 2249-5304, Clarivate Analytics; Emerging Sources Citation Index (ESCI), ABDC – C, Scopus)
- Frontiers in Psychology (Publisher: Frontiers Media, ISSN: 1664-1078, Clarivate Analytics; Social Science Citation Index (SSCI), JCR – 2022, IF = 4.23, Scopus)
Professional Memberships for
- Member, Australia & New Zealand Marketing Academy (ANZMAC), Australia & New Zealand (2022)
- Member, Responsible Research and Innovation Networked Globally (RRING), European Union (2022)
- Member, International Association for Mobile Learning (IamLearn), New Zealand (2022)
- Member, Curtin Connect, Curtin University, Australia (2022)