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Faculty of Business and Information Science
Faculty of Business and Management

UCSI Graduate Business School

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Assistant Professor Dr Rohana Binti Sham

Assistant Professor | Department of Logistics Management

Academic Qualifications

PhD Urban and Regional Planning
MSc Business Management Research in Transport Area
Chartered Institute of Transport
Dip Business Studies

Areas of Interest
Transport and Environment, passenger, Urban Transport
Blockchain Technology
Drone and Delivery,Safety, System
Research

Current Research Project

  1. Name of Grant: Fundamental Research Grant Scheme (FGRS)
    Funder            : Ministry of Higher Education, Malaysia
    Duration          : 1st September 2019 - 31st August 2021
    Project Title     : Blockchain Mechanism in Refuse Management System
    Role                 : Principal Investigator
    Amount            : RM 62,700

  2. Name of Grant: Fundamental Research Grant Scheme (FGRS)
    Funder             : Ministry of Higher Education, Malaysia
    Duration           : 1st January 2019- 31 December 2020
    Project Title      : Towards a Streamline Digital Supply Chain in Oil and Gas Company
    Role                  : Co-Researcher
    Amount             : RM75,000
    Status               : On-Going
     

Completed Research Project

  1. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2008-2009)
    Project Title     : Bus Service and Women’s Travelling Safety
    Role                 : Principal Investigator
    Amount            : RM 5000
    Stautus             : Completed
     
  2. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2008-2009)
    Project Title     : Effectiveness of Leadership Among Students Representative
    Role                 : Non Principal Investigator
    Amount            : RM 5000
    Stautus             : Completed
     
  3. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2009-2010)
  4. Project Title     : Infrastructure and Women Safety While Travelling Using Public Transport
    Role                 : Principal Investigator
    Amount            : RM 5000
    Stautus             : Completed
     
  5. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2010-2011)
    Project Title     : Towards Enhancing the Promotional Strategies of park and Ride Schemes in Kuala Lumpur Conurbation
    Role                 : Non Principal Investigator
    Amount            : RM 10,000
    Stautus            : Completed
  6. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2012-2013)
    Project Title     : Travel Safety to Campus, Cases of Rural Transport.
    Role                 : Principal Investigator
    Amount            : RM 5000
    Stautus             : Completed
     
  7. Name of Grant: Excellent Research Fund
    Funder            : UiTM
    Duration          : 1 Year ( 2016-2018)
    Project Title     :Financial Ratio Analytical Skill Among Student
    Role                 : Non Principal Investigator
    Amount            : RM 10,000
    Stautus            : Completed
     
  8. Name of Grant: Research Acculturation Grant Scheme (RAGS)
    Funder            : Ministry of Higher Education
    Duration          : 2 Year ( 2012-2014)
    Project Title     : Public Fear towards Crime
    Role                 : Principal Investigator
    Amount            : RM 40,000
    Stautus            : Completed
     
  9. Name of Grant: Fundamental Research Grant Scheme (FGRS)
    Funder            : Ministry of Higher Education
    Duration          : 2013-2015
    Project Title     : Walkability Attributes For Rail Services in Kuala Lumpur Conurbation
    Role                 : Co-Researcher
    Amount            : RM 56,000
    Stautus            : Completed

Publications

  1. Rohana S, Amir A.A.H, Noranita A., Suhana, M, Omar, M & Raja Zuraidah, R. (2020), Blockchain Technology Application In A Refuse Management System. International Conference on Computer and Information Sciences (ICCIS),IEEE, Al Jouf University, Kingdom of Saudi Arabia. (SCOPUS)
  2. Rohana,S.,Razifah,O., Ho, H.,Tan,Yi.,(2020). Promoting A Lower Carbon Footprint Using A Pedestrian-Friendly Model.8th AMER International Conference On Quality of Life. Melacca,18-19 March, 2020. (WOS)
  3. Kin,C.C.,Chong,H.L., &Rohana, S.(2020).The Effectiveness of Parcel Lockers That Affect The Delivery Option Among Online Shoppers In Kuala Lumpur. Journal of Logistics System and Management. (SCOPUS)
  4. "The Application Of Blockchain Technology In Agribusiness Supply Chain Management In Indonesia "


The complete list of all my publications are as given below:

I.   Journal Publications

  1. Rohana S, Marhani M, Tong W. H., Yap J. T (2019), Safety indicator for taxi Users in Urban Area. International Journal of Supply Chain Management, Vol 8, No 2, ISSN : 2050-7399, Excellent Tech Pub UK (SCOPUS).
  2. Rohana S,Eva W. L. L, Razifah O, Raja Zuraidah, Nik Mastura N.M, (2019) Smart Citty Initiatives For  A Sustainable Environmental Planning, The 13th Asian Academy of Management International Conference 2019, USM, ( ISI )
  3. Rohana S, Siti N.W and Amir A.A.H (2018), Smart Trolley Apps: A Solution to Reduce Picking Error. International Journal of Supply Chain Management, ISSN : 2050-7399, Excellent Tech Pub UK. (SCOPUS)
  4. Siti N.W, Rohana S, Amir A.A.H, Shakerin I. (2018), Simulation Analysis on Bike Sharing Usage  in Klang Valley. International Journal of Supply Chain Management  ISSN : 2050-7399, Excellent Tech Pub UK. (SCOPUS)
  5. Shakerin I, Radha K, Rohana S., Siti N.W (2018), Impacts Of Online Social Media On Investment Decision In Malaysia. ISSN 0976-0245, p45-51, Vol 9, 10.  (SCOPUS).
  6. Rohana S, Shakerin I, Nik M, Noranita A and Razieman M.Y (2018). Simulation on Fear of Crime Among Public Transport Users in Klang Valley Through Regression Analysis Model. International Journal of Supply Chain Management ISSN : 2050-7399, Excellent Tech Pub UK   (SCOPUS)
  7. Rohana S., Noranita A.,Suhana M., Raja Z. And Thahira TKM (2017). Halal logistics Implementation in Malaysia: A Practical View).IOP Conference Series: Materials and Engineering, ISSN: 17578981 (SCOPUS)
  8. Rohana S., Muhammad Z.S.M.H and Hairulnizam S (2016), A Travel Safety Model For Women Commuters, Journal Teknologi, Vol78, No 4,2016. (SCOPUS)
  9. Razifah O, Rohana S and Nurul huda M.Y (2015). Strategic Alliances of Small and Medium Entreprise  In Malaysian Smallholders Monoculture (IBIMA) (SCOPUS)
  10. Noranita A,Rohana S Patmawati, Nik Mastura N.M, A Systematic Review  of Microfinance Multifaced Efficiency Indicators. (2019) (IBIMA) (SCOPUS)
  11. Abdulrahman Jalil, Rohana S, Amir Aetiff A. H, (2019) Designing Recycler App: A Digital Social Innovation for Society to Dispose and Collect Recyclable Waster, Conference on Managing Digital Industry, Technology, and Entrepreneurship (SCOPUS)

 

 

II. Book

  1. Nurazlina S and Rohana S, 2016. Fundamental of Transport, Oxford University Press.
  2. Rohana S., 2019.Transport Economics. ISBN : 978-967-16675-3-8.

 

III.  Proceedings of Conferences/Seminars/Colloquium

  1. Rohana S, Amir A.A.H, Noranita A & Marhani M.A  (2019). Developing A Pollution Free Environment Framework Through Technology Integration (e-Hailing App) (WOS)
  2. Razifah O, Rabiatul A.K, Kamal Fahrulrazy R, Rohana S (2018). Initial Prototyping: A Systematic Monitoring Application For Cyber Parenting In Malaysia. Understanding Children’s Internet Use. Conference Proceeding.
  3. Rohana S., Syed Hassan K.S, Mashita S.,Suhana M (2018). Travel Pattern and Fear of Crime Among Women Commuters, Journal of ASIAN Behavioral Studies, Vol 3 , No 7., 131-139, ISSN 2514-7528 (DOAJ)

     

Awards and Achievements

  1. Key Note Speaker at international Conference: Aicqol 2022 Penang,10th AMER International Conference On Quality of Life Shangrila Rasa Sayang, Malaysia 16-17 Mac 2022
  2. GOLD MEDAL– E-hailing Trash Apps For A Pollution Free Environment, 29-30th April 2019.
  3. SILVER MEDAL-TRAGO : A Solution to Travel Planners, 29-30th April 2019.
  4. SILVER MEDAL- Developing A Pollution Free Environment Through Intelligent Trash App, SLICE 18, Innovation Competition 14th-16th Nov 2018.
  5. GOLD MEDAL- Bus Safety Index- World Invention Competition ,Korea,2016
  6. GOLD MEDAL-Mobile Space Creator (Iidex Shah Alam),2016
  7. GOLD MEDAL- Passenger Privacy Safety Guard (29 Oct 2015)
  8. GOLD MEDAL- Bus Safety Index Model- IiDEx , Shah Alam (27-30 April 2015)
  9. GOLD MEDAL-Car Park Schedule System (12th Mac 2015)
  10. BRONZE-Automated Clothing Rack (12th Mac 2015)
  11. GOLD MEDAL, i-Track A Solution To Travel Safety – iiDex Shah Alam (27-30 April) International Competition,2014
  12. SILVER MEDAL- Job Satisfaction Model Among Engineers, Invention Innovation and Design Competition, 2014
  13. BRONZE MEDAL- Malaysian I Reit Benchmark Index, Invention And Innovation Awards 2014, Malaysia Technology Expo, Kuala Lumpur.
  14. SILVER MEDAL-Reit 1 Malaysia, Johor 2012 Invention Innovation and Design Competition.2013.
  15. BRONZE MEDAL- A New Proposed  Model of KTMB  Coach For Long Distance Journey, Johor 2012 Invention Innovation and Design Competition.
  16. SILVER MEDAL-  Harassment Free Bus, Johor 2012 Invention Innovation and Design Competition.
  17. SILVER MEDAL- An Improved Travel Safety For Urban Commuters Using An Itrack System, Invention Innovation and Design Competition (IID Johor)2013.
  18. BRONZE MEDAL-Bus rapid transit, New bus top System, Invention, Innovation and Design Competition Johor 2009
  19. BRONZE MEDAL-Smart Wheelchair, Invention, Innovation and Design Competition Johor 2009
  20. SILVER MEDAL-The Yellow Zebra, Invention, Innovation and Design,2009
  21. BRONZE MEDAL- Taxi For Normal And Disable, 2009
  22. SILVER MEDAL- Shoes Dryer Box, Invention Innovation and Design  Competition Johor 2009
  23. BRONZE MEDAL-Stick Sensor, Invention innovation and Design Competition Johor 2009.
  24. SILVER MEDAL- Alkaline Antioxidant Micro Water and the Survival of the Influenza A Virus in Human Body, Invention, Innovation and Design Competition  Johor 2010.
  25. SILVER MEDAL- Infrastructure and Women Travelling Safety, business Invention, Innovation and Design, 2008
  26. Excellent Result awards By Professional Chartered Institute of Logistics And Transport (CILT)
  27. Certified   Micro   Business Advisor
  28. Young leadership award by Ministry of Higher Education Malaysia
  29. Excellent Reviewer Award- IBIMA (Scopus)

List of Postgraduate

List of Postgraduate Supervision
The details of the students are as given below:

  1. Name          : Renske Wammes
    Programme : MSc Logistics
    Title          : The effects of e-commerce on the delivery method in the largest parcel  delivery companies in Amsterdam
    Status          : Completed
     
  2. Name         : Zhang Peng
    Programme: MSc Logistics
    Title           : Application of smart warehouse framework to reduce theft in Narwel Intelligence Technology Company
    Status         : Completed
     
  3. Name         : Rashidova  Zumrad
    Programme: MSc Logistics
    Title            : Infrastructure in Logistics Operation: A Comparative Study Malaysia and Russia
    Status         : Completed
     
  4. Name         : Hye Mohammad Nazmuzzaman
    Programme: MSc Logistics
    Title            : The Impact of Automated  Parcel Station (APS) on e-commerce’s last mile delivery- A Case of  Pop Box.
    Status         : Completed
     
  5. Name         : Ahmed Nur Abdi
    Programme: MSc Logistics
    Title            : Development of An Effective  Inventory Management  Technique To Reduce Theft.
    Status         : Completed
     
  6. Name         : Lim Eng Hwa
    Programme: DBA
    Title            : Malaysian Organic Food Consumption Behaviour and Sustainable Values Perceptions.
    Status         : On-Going
     
  7. Name         :Zhang Zhenni
    Programme: MBA
    Title            : Factors Affecting Purchase Intention Towards Electric Vehicles In Kuala Lumpur
    Status         : Completed
     
  8. Name         :Wang Yihao
    Programme: MBA
    Title            : Consumers Preference For Green Products
    Status         : Completed

     

List of Postgraduate Examiner

  1. Name         : Manijeh Alizadi Gahveh
    Programme: PhD
    Title            : The Characterization of  Service Quality and Service Failure In Medical Tourism Destination: The Case of  Iran
    Status         : Completed
     
  2. Name         : Yasmin E Neimat (1001749122)
    Programme: MBA
    Title            : Millenial Willingness To Pay For Products With Green Concept Branding
    Status         : Completed
     
  3. Name         : Deng Han (1001748285)
    Programme: MBA
    Title            : Chinese Millenial Consumers Preferences of Products with Green Branding Personalities.
    Status         : Completed
     
  4. Name         : Lei Zhenwei (1001747907)
    Programme: MBA
    Title            : Alibaba Group’s Alipay: Analysing The Chinese Online to Offline Business Dynamics
    Status         : Completed
     
  5. Name         : Franklin Dwisaputra (1001541967)
    Programme: MBA
    Title        : The Impact of Customer Service Quality Towards Customer Satisfaction And Its Influence on Company Business Growth
    Status         : Completed
     
  6. Name         : Sarah Hassan Zain Abdullah (1001748174)
    Programme: MBA
    Title             : Willingness To Rate Traditional Cuisine Fine Dining Restaurant Through Social Media.
    Status         : Completed
     
  7. Name         : Mati-Ur-Rehmann(1001748258)
    Programme: MSc Logistics (Case Study)
    Status         : Completed
     
  8. Name         : Nur Azirah Binti Mat Radzi (1001748855)
    Programme: MSc Logistics (Case Study)
    Status         : Completed
     
  9. Name         :Elizabeth Reima A/P Kutty Krishnan (1000819425)
    Programme: MSc Logistics (Case Study)
    Status         : Completed
     
  10. Name         : Syed Sulaiman
    Programme: MSc Logistics (Case Study)
    Status         : Completed

Board roles in the internationalization

  1. External Examiner for postgraduate- Malaysian Institute of Transport (MITRANS)
  2. Curriculum Review-Kolej Komuniti
  3. Advisory Board Member- Bestway Cargo Sdn Bhd

List of Membership in Professional and Academic Bodies

  1. Board Member –Association of  Malaysian Environment –Behaviour Researcher.
  2. ABRA (Association of Behavioural Researchers on Asians)  Member -International Organization
  3. Chartered Institute of Logistics Transport (Member)

List of Consultancy Project

  1. Name of Project  :Master Plan for Public Transport in Urban Area
    Funder           : EPU, Prime Minister Department
    Duration         : 2009-2010
    Role               : Co-Researcher/ Consultant
    Amount          : RM2.8 million
    Status            : Completed

     
  2. Name of Project : Kadar Tambang Pengangkutan Awam
    Funder             : Malaysia Logistics Council, MIDAt
    Duration          : 2008-2009
    Role                 : Co-Researcher/ Consultant
    Amount            : RM250,000
    Status              : Completed
     
  3. Name of Project :Syarikat Air Johor: Case Study
    Funder              : Ministry of Higher Education
    Duration           : 2017-2018
    Role                  : Co-Researcher/ Consultant
    Amount             : RM10,000
    Status                : Completed
     
  4. Name of Projec :Hitachi: Human Resource Study
    Funder               : Ministry of Higher Education
    Duration            : 2017-2018
    Role                  : Co-Researcher/ Consultant
    Amount             : RM10,000
    Status               : Completed

Conferences

  1. Rohana Sham, Ng Rui Wen, Mariam Setapa, Mohammad Nazmuzaman Hye. Household Refuse Management Behavior Among Urban Residents.Aicqol 2022 Penang,10th AMER International Conference On Quality of Life Shangrila Rasa Sayang, Malaysia 16-17 Mac 2022
     
  2. Rohana Sham , Chia Kai Xuen , Lee Yi Ting, Mohammad Nazmuzaman Hye .Public Transport, Ridership and Safe Travelling Environment During COVID-19 Pandemic Aicqol 2022 Penang,10th AMER International Conference On Quality of Life Shangrila Rasa Sayang, Malaysia 16-17 Mac 2022