Assistant Professor Hanafi Bin Hamzah

Research Impact:

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Assistant Professor Hanafi Bin Hamzah

Expert Area: Tourism Planning and Development

Assistant Professor | Department of Hospitality and Culinary Arts

Academic Qualifications

MBA Tourism and Hospitality Management
BBA (Hons) Majoring in Tourism Planning & Development
Certificate SKM Level 3 – Housekeeping Management

Areas of Interest
Tourism Planning and Development
Environemental Management Systems
Hospitality Management and Sustainability
Green Practices
Tourists Behavior
SME Hotels
Tourism Destination Planning
Other position

MQA Panel for Tourism and Hospitality Programme


Hanafi Bin Hamzah is an Assistant Professor of Tourism Planning & Development and Head of Academic Collaboration and Industrial Partnership for the Faculty of Hospitality and Tourism Management at UCSI University Kuala Lumpur. He is an MQA Certified Panel member for the Malaysia Tourism and Hospitality Programme. He is also a member of the Tourism Research Information Network (TRINET), University of Hawaii and PATA (Malaysia Chapter). Apart from that, he is also serving as External Examiners for two Vocational Colleges and another private education institution.

He holds a Masters in Tourism and Hospitality Management and a Bachelor in Business Administration (Hons.) majoring in tourism planning and development; both degrees were awarded by Universiti Utara Malaysia. He is currently pursuing his PhD and on his final year of study at Universiti Putra Malaysia with a focus on Environmental Management Systems in the SME hotel industry.

Mr. Hamzah started his career with Malaysia Airlines in 1997. He continuing there until 2010, he was attached to the Flight Operations Department and focused on customer service. His academic career started in 2010 with a focus on tourism, hospitality and event management as a lecturer and then promoted to the administrative level as Programme Leader in 2011 and Acting Head of the Tourism School at Berjaya University College of Hospitality, Kuala Lumpur in 2012.

He started his current position at UCSI University in May 2013 as Senior Lecturer and Faculty Coordinator and then Head of Department in 2015. He has been recognized as an expert in the area of tourism planning and development. His research interests are within the scope of environmental management, tourism destinations, image-branding and customer service. Aside to his expertise in programme development, he also has vast experience in developing and facilitating customer service, grooming and ethics workshop for various institutions and firms.

Academically, he is a lecturer who is interested in Immersion Methodology, Work-Based Learning and Outcome-Based Learning, focusing and substantially extending his teaching excellence through adapting the technique of ‘Connect, Convey and Convince’ to encourage students to use their potential talents.