Research Impact:
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Assistant Professor Rajat Subhra Chatterjee

Head of Department, Management Studies | Department of Marketing

Academic Qualifications


Areas of Interest
Sustainable Consumption
Message design
Message design
Voluntary simplicity
Consumer Behaviour

Current Research Project

Guilt Appeal, water conservation, Voluntary Simplicity


Selected Journal Publications and Conferences

  1. Chatterjee, R.S., Ramasamy, G., 2019 “Exploring the Certainty of Reciprocal Relationship with Outcome Expectation in Water Conservation Efforts Among Generation Y: Social Cognitive Theory Approach”, Water Resource Management, Springer [Under Review]
  2. Chatterjee, R.S., 2019 “Towards Sustianbale Consumption Through Voluntary Simplicity: A Value Mapping Orientation”, International Journal of Sustainable Society, Inderscience [ Under Review]
  3. Chatterjee R.S., Mohamad, N., 2017 “Influencing, Moderating, or Mediating? Guilt Appeal and Environmental Marketing; A Systematic Review” GCBSS 2017 Conference
  4. Pourabedin, Z., Yeoh, S.F., Chatterjee, R.S., Ho, J.S., 2016, “Customers’ online channel switching behavior: The moderating role of switching cost,” Information Journal, Vol 19, issue 7 (B), pp- 2961-2970 (Scopus Indexed)
  5. Chatterjee R.S., Haron, S.H., Paim, L., Osman, S.,2014, Anti-consumption: A conceptual Overview, 18th MACFEA Seminar, Volume 18, Page,61-64, ISSN: 978-983-42764-3-3
  6. Chatterjee R.S., Kong, P., A.  2009, “Study of No Plastic Bag Day Practices”, FMIT Symposium On Business Management and Information Technology


List of Postgraduate Supervision

  1. Shivonne Prevena
    Master of Business Administration
    Factors influencing college choice process / decision: A case study of a
    University in Malaysia
  2. Joshua Rao A/L Thomas
    Master of Business Administration
    A study of marketing strategies of wholesaler in Malaysia
  3. Mirza Maaz Ali Baig
    Master of Business Administration
    Studying impact of intelligent vehicles and driverless cars

Training and Workshops

  1. UCSI University Research Workshop; conducted in November 2016
  2. Training on “Leadership That get Results” conducted by UCSI Leadership Development Center on March 2015
  3. ISO 9001:2008&OHSAS 18001:2007 certification course conducted as internal training for the administrative staff by UCSI University in  November 2014
  4. One Day Seminar on Integrated Marketing by Alan Stevens conducted by Institute of Marketing Malaysia in November 2014
  5. Panelist for  Curriculum Review and Revamp conducted for BA (Hpns) in Mass Communication Programme by  Faculty of Social Science at UCSI University in April 2014
  6. Symposium on Blended learning Techniques held at UCSI University in November 2013
  7. Buzan Mind Mapping Course for Effective Teaching and Learning conducted by UCSI University in October 2011
  8. Workshop on Statistical Data Analysis; Module 1 attended in November 2011
  9. Reviewer for FMIT Symposium conducted by Faculty of Management and IT at UCSI University in August 2011
  10. Outcome Based Education (OBE) training conducted in December 2010

Selective Contribution

  1. In Charge (Faculty Level): UCSI University Library Committee ( 2018- Current)
  2. Advisor: Marketing Student Association (MaSA), UCSI University (2015- Current)
  3. Panel Member and Chair: Curriculum Review and Revamp exercise 2018-19 for B.A.(Hons) Marketing and B.A. (Hons) Branding and Advertising programme
  4. In Charge ( Programme Development): B.A. (Hons) in Entrepreneurship Programme [Currently under MQA Review]
  5. Panel Member: Curriculum Review and Revamp , B.A. (Hons) in Mass Communication Programme, Faculty of Social Science and Liberal Arts (FoSSLA), UCSI University
  6. Chair: Annual Program Review Meeting (APRM), B.A. (Hons) in Marketing Programme, Department of Marketing, Faculty of Business and Science (FoBIS)  UCSI University.
  7. Member: Faculty Academic Planning Committee, Faculty of Business and Information Science (FoBIS) , UCSI University
  8. In Charge (Faculty):  MQA Re-accreditation visit for B.A. (Hons) in Branding and Advertising Programme
  9. In charge (Programme Development): Developed new Programme, B.A. (Hons.) in Branding and Advertising under Department of Marketing , Faculty of Business and Information Science (FoBIS), UCSI University

Awards and Recognition

  1. The Best Reviewer Award for Emerald Review Competition held in 2017.
  2. Received the best student award in Bachelor in Business Administration programme at Institute of Management Studies , Roorkee, India
  3. Received batch topper certificate, consecutively for 3 semesters in the Bachelor Degree.
  4. Appointed Graduate teacher assistant in the alma mater, based on academic excellence during Undergraduate Programme.

List of Membership in Professional and Academic Bodies

  1. 2010 - 2012: Affiliate Member; Chartered Institute of Marketing (Malaysian Chapter)
  2. 2014 - 2015: Affiliate Member; Institute of Marketing Malaysia (IMM)
  3. 2015 - 2016: Affiliate Member; Institute of Marketing Malaysia (IMM) International
  4. 2017 - 2019: Member; Institute of Marketing Professionals (IIMP) Canada.