Bernard Anak Stephen Jussem

Bernard Anak Stephen Jussem


Academic Qualifications

DBA. Doctorate in Business Administration
MBA in International Business
B.Sc. in Hotel Sales and Meetings
A.Sc. in Hotel and Restaurant
Dip In Hotel and Catering Management

Areas of Interest
Creative and Innovative Hospitality and Tourism
Homestay Operations
Extreme Tourism

Bernard Stephen Jussem is a lecturer at the Faculty of Hospitality and Tourism Management (FHTM) at UCSI University Sarawak Campus. Previously, he was attached to INTI International University as the Head of Programme for the Tourism Faculty. He has over 15 years of teaching experience and is now actively involved in publishing journal articles and international conference papers.

As an expert in the area of hospitality and tourism, he is at the moment focusing on the burgeoning homestay industry as well as community-based tourism. His research interests include services marketing, hospitality and tourism marketing, tourist behaviour, holiday satisfaction, eco hospitality, sustainable tourism and entrepreneurship.