Faculty of Business and Information Science
Faculty of Business and Management

Dr. ‘Aeshah Binti Mohd Ali @ Umar

UCSI Graduate Business School

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Research Impact:

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Dr. ‘Aeshah Binti Mohd Ali @ Umar

Lecturer
 

Academic Qualifications

PhD Management
MBA
BSc (Hons) Business Information Technology with International Business
Diploma Business Management

Areas of Interest
Marketing Management
Research Analysis
SPSS
Publication

Year 2020

  1. Title: Academic Program as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using Smarts

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  2. Title: Location as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  3. Title: Tuition Fee as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4
     

Year 2019

  1. Title: Exploratory study of students’ decision for enrolment at Universiti Kuala Lumpur business school campus

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Aina Mohd Ali & Khairul Shahida Shabi

  2. Title: Role of financial aid as a moderator towards students’ decisions making to enroll at private higher education institution

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Firdaus Hilmi Nadzri

  3. Title: Influence of academic program, tuition fees and location on students’ decisions to enroll at universiti: A study of Kuala Lumpur business school campus

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Firdaus Hilmi Nadzri & Rosni Ab Wahid

  4. Title: Factors influence undergraduate students’ decision making to enroll and social media application as an external factor

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Zulkifli Saidun

  5. Title: Determinants of customer loyalty towards the hotel industry in Malaysia.

    Researchers: Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali
    Scopus; H Index: H4; Quartile: Q3
     

Year 2018

  1. Title:  The relationship between sales promotions and online impulse buying in Malaysia.

    Researchers:  Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Aeshah Mohd Ali & Shahida Shabi
    Scopus; H Index: H3; Quartile: Q3