
Research Impact:
Google ScholarDr. ‘Aeshah Binti Mohd Ali @ Umar
Lecturer
 [email protected]
Academic Qualifications
PhD Management
MBA
BSc (Hons) Business Information Technology with International Business
Diploma Business Management
Areas of Interest
Year 2020
Title: Academic Program as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using Smarts
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
Scopus; H Index: H6; Quartile: Q4Title: Location as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
Scopus; H Index: H6; Quartile: Q4Title: Tuition Fee as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
Scopus; H Index: H6; Quartile: Q4
Year 2019
Title: Exploratory study of students’ decision for enrolment at Universiti Kuala Lumpur business school campus
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Aina Mohd Ali & Khairul Shahida Shabi
Title: Role of financial aid as a moderator towards students’ decisions making to enroll at private higher education institution
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Firdaus Hilmi Nadzri
Title: Influence of academic program, tuition fees and location on students’ decisions to enroll at universiti: A study of Kuala Lumpur business school campus
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Firdaus Hilmi Nadzri & Rosni Ab Wahid
Title: Factors influence undergraduate students’ decision making to enroll and social media application as an external factor
Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Zulkifli Saidun
Title: Determinants of customer loyalty towards the hotel industry in Malaysia.
Researchers: Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali
Scopus; H Index: H4; Quartile: Q3
Year 2018
Title: The relationship between sales promotions and online impulse buying in Malaysia.
Researchers: Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Aeshah Mohd Ali & Shahida Shabi
Scopus; H Index: H3; Quartile: Q3