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Dr ‘Aeshah Binti Mohd Ali @ Umar

Head of Programme, Bachelor of Arts (Hons) Entrepreneurship and Bachelor of International and Sustainable Business (Hons)

Academic Qualifications

Doctor of Philosophy in Management
MBA
BSc (Hons) Business Information Technology with International Business
Dip Business Management

Areas of Interest
Strategic Management
Consumer Behavior
Digital Marketing
Entrepreneurship
Employee Performance
Publication

Year 2021 Journal

  1. Mohd Fikri Ishak, Aeshah Mohd Ali, Nur Ilyana Ismarau Tajuddin, Mohd Farid Shamsudin (2021). Does Institution Ranking Influences Students’ Decisions-Making to Enrol at Private Higher Education Institutions? A Pls-Sem Approach.
    ISSN: 1528-2686 Volume 27, Special Issue 5, 2021

  2. Mohd Farid Mohamad Yazid, Mohd Fikri Ishak, Che Rosmawati Che Mat, Aeshah Mohd Ali, Zulkifli Saidun (2021). Effect of Service Recovery towards Customer Satisfaction in Banking Industry.
     ISSN:2423-5059 Volume 13, No.3, 2021.

  3. Mohd Faizun Mohamad Yazid, Mohd Fikri Ishak, Anis Abd Razak, Aeshah Mohd Ali, Sanusi Abdul Manaf (2021). Gauging Customer Expectation Over Mobile Cellular Services In Malaysia.
    ISSN:2423-5059 Volume 13, No.3, 2021. 

  4. Aeshah Mohd Ali, Mohd Farid Shamsudin, Aina Mohd Ali, Mohd Fikri Ishak, Siti Aisyah Esa (2021). The Use of Social Media Application as a Factor Influencing the Students' Decisions Making to Enrol at Private Higher Education Institutions using Smart PLS.


Year 2020

  1. Title: Academic Program as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using Smarts

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  2. Title: Location as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4

  3. Title: Tuition Fee as a Factor Influencing the Students’ Decisions-Making to Enroll at Private Higher Education Institutions: Financial Aid as Moderator using SmartPLS

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Mohd Fikri Ishak, Baharudin Kadir
    Scopus; H Index: H6; Quartile: Q4
     

Year 2019

  1. Title: Exploratory study of students’ decision for enrolment at Universiti Kuala Lumpur business school campus

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Aina Mohd Ali & Khairul Shahida Shabi

  2. Title: Role of financial aid as a moderator towards students’ decisions making to enroll at private higher education institution

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Firdaus Hilmi Nadzri

  3. Title: Influence of academic program, tuition fees and location on students’ decisions to enroll at universiti: A study of Kuala Lumpur business school campus

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Firdaus Hilmi Nadzri & Rosni Ab Wahid

  4. Title: Factors influence undergraduate students’ decision making to enroll and social media application as an external factor

    Researchers: Mohd Farid Shamsudin, Aeshah Mohd Ali, Rosni Ab Wahid & Zulkifli Saidun

  5. Title: Determinants of customer loyalty towards the hotel industry in Malaysia.

    Researchers: Mohd Farid Shamsudin, Siti Aisyah Esa & Aeshah Mohd Ali
    Scopus; H Index: H4; Quartile: Q3
     

Year 2018

  1. Title:  The relationship between sales promotions and online impulse buying in Malaysia.

    Researchers:  Muhammad Asyraf Hasim, Mohd Farid Shamsudin, Aeshah Mohd Ali & Shahida Shabi
    Scopus; H Index: H3; Quartile: Q3

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current Research Project

  1. The Impact Of Sales Promotion And Ewom On Consumer’s Actual Purchase Online In Kuala Lumpur, Malaysia: A Study On Generation-Y.
  2. Do Motivation and Compensation Matter Towards Employee’s Performance in Private Higher Education Institution (HEI)? A Case Study in Kuala Lumpur.

Postgraduate Supervision

  1. Zhang Ling
    Master Business Administration 
    Status: On-Going 
  2. Zhong Fei
    Master Business Administration 
    Status: On-Going 
  3. Xing Yuqi
    Master Business Administration 
    Status: On-Going