Dr. Linda A/P Seduram

Dr. Linda A/P Seduram

Research Impact:

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Dr. Linda A/P Seduram

Lecturer | Department of Marketing
 

Academic Qualifications

PhD Marketing
BMarketing (Hons)

Areas of Interest
Branding loyalty
Brand equity
Consumer behavior
Relationship marketing
Publications

Selected Journal Articles

  1. Seduram, L., Perumal, S., & Shaari, H. (2016). Theoretical Examination of Mobile Phone Brand Loyalty. International Academic Research Journal of Business and Technology, 2 (1). pp. 1-7. ISSN 2289-8433.
  2. Seduram, L., Perumal, S., & Shaari, H. (2016). Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441