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Faculty of Business and Information Science
Faculty of Business and Management

UCSI Graduate Business School

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Dr. Linda A/P Seduram
Research Impact:
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Scopus
Web of science

Dr Linda A/P Seduram

Lecturer | Department of Marketing

Academic Qualifications

PhD Marketing
BMarketing (Hons)

Areas of Interest
Branding loyalty
Consumer behavior
Social Media Marketing
Publications

  1. Che Nawi, N., Mamun, A. A., Hayat, N., & Seduram, L. (2022). Promoting Sustainable Financial Services Through the Adoption of eWallet Among Malaysian Working Adults. SAGE Open, 12(1), 21582440211071107.
  2. Seduram, L., Lum, P, W, M., & Yi, L, X. (2022). Crafting an Online Shopping Repurchase Decision Making Process: Does the Perceived Competitive Price Matters?  Lecture Notes in Networks and Systems. 299. PP. 682-690. 
  3. Chatterjee, S, R., Seduram, L., Kwang, S, T., & Choon, Y, C. (2021). The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand: The mediating role of brand awareness. International Journal of Internet Marketing and Advertising, 15 (5-6). PP. 593-614. 
  4. San, O, K., Sade, B, A., & Seduram, L. (2020). Social Networking Brand Engagement using Creative Brand Content Experiences. International Business Research, 13 (4). pp. 63-91. ISSN 1913-9004.  
  5. Saad, S., Seduram, L., Sade, B, A., (2020). Moderating Role of Gender on The Effect of Relationship Marketing On Bangladeshi SME Performance: A Multi-Group Confirmatory Factor Analysis. Solid State Technology. 63(6). 
  6. Seduram, L., Perumal, S., & Shaari, H. (2016). Theoretical examination of mobile phone brand loyalty. International Academic Research Journal of Business and Technology, 2 (1). pp. 1-7. ISSN 2289-8433.
  7. Seduram, L., Perumal, S., & Shaari, H. (2016). Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441


Selected Journal Articles

  1. Seduram, L., Perumal, S., & Shaari, H. (2016). Theoretical Examination of Mobile Phone Brand Loyalty. International Academic Research Journal of Business and Technology, 2 (1). pp. 1-7. ISSN 2289-8433.
  2. Seduram, L., Perumal, S., & Shaari, H. (2016). Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales. International Academic Research Journal of Social Science, 2 (2). pp. 1-9. ISSN 2289-8441

Conferences

  1. International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2021). 25-26 June 2021, Virtual. 
  2. 3rd International Research Conference on Economics Business and Social Sciences, 9 & 10 November 2018 at Azman Hashim Building, Faculty of Business and Accountancy, University of Malaya Malaysia 
  3. 1st International Research Conference on Economics Business and Social Sciences, 12 & 13 April 2016 at Holiday Inn Hotel, Penang

Awards and Recognitions

  1. Awarded as the Dean’s list for excellent academic achievement for First Semester and Second Semester, 2010/2011 and First Semester, 2011/2012 Academic Session.