Executive, Event & Relationship Marketing

Executive, Event & Relationship Marketing

Faculty/Department: Student Enrolment Centre
Campus: Kuala Lumpur


Responsibilities

Marketing Management

  • To present and services with integrity and honesty.
  • To surpass the expectations of the customers and prospects.
  • To be innovative, creative and responsible in executing your tasks.
  • Forming a mutually beneficial relationship in a climate of trust and respect with our stakeholders.
  • Maintain a knowledge of current company policies, procedures and marketing campaigns.
  • To implement growing, nurturing, and harvesting (GNH) approaches in alignment with UCSI’s ERM strategies.
  • To execute school marketing plan based on assigned schools.
  • To strengthen rapport with assigned schools through schools visits, sponsorship, school marketing events and other PR activities. 
  • To plan and conduct school visits and participate in school education fairs.
  • To promote school participation in UCSI’s school marketing events including campus visit.

Sales Management

  • To achieve the stretched targets at minimum growth rate of 20% per year from each school and related organisation targeted.
  • To achieve unique lead acquisition target at 20% growth per year each school and related organisation targeted.

Supporting and Administrative Activities

  • To participate in education fairs, student recruitment activities and marketing events as assigned.
  • To support any ad-hoc or pre-planned marketing and recruitment activities.
  • To work closely with other teams in Student Enrolment Centre.
  • To conduct market survey and intelligence amongst main competitors in private education industry.
  • To update marketing and course counselling kit.
  • To clear assigned tasks through IIS on daily basis.
  • To prepare monthly reports on enquiry follow up and registration and also school marketing.
  • You shall perform all other duties that may be assigned to you by your supervisor from time to time.


Requirements
  • Bachelor’s degree in any field.
  • Minimum 1 year related working experience.
  • Sales driven and performance oriented.
  • Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
  • Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
  • Strong communication, presentation and interpersonal skills and abilities. Willingness to travel frequently within Malaysia



Dateline: 30-Sep-2019
Last Update: 05-Dec-2018