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Executive / Senior Executive, MARCOM

Executive / Senior Executive, MARCOM

Faculty/Department: UCSI International School Sdn Bhd (Springhill, Negeri Sembilan)


Job Description:

 

Advertising

  • Work with the Group Corporate Affairs and School Principals on the corporate and tactical advertising campaign creative and media plans.
  • Maximize advertising budget by ensuring that the Schools’ creative message and media activities are consistent.
  • Review the Schools’ market segmentation and other appropriate marketing reports to ensure that the media scheduling matches those segments.
  • Monitor and maintain media schedules as well as prompt settlement of invoices.
  • Manage the A&P spending and budget.
  • Ensure campaign targets are met in terms of awareness, lead gen and enrolment conversion.

Events

  • Plan, organise & coordinate all open days, education fairs, previews and marketing events.
  • Ensure event targets are met in terms of turnout, lead gen and enrolment conversion.

 Digital Marketing

  • Identify need areas, conceptual planning of digital marketing activities, and oversee their execution with various Schools and Group Corporate Affairs.
  • Take an integrated approach to digital marketing activities, ensuring a consistent and quality image is projected.
  • Monitor and review the response rates on the digital marketing platforms for improvements and corrective measures.
  • Collaborate with digital marketing agency and marketing staff and Principals to develop, implement and measure demand and lead gen programmes.
  • Ensure campaign targets are met in terms of engagement, lead gen and enrolment conversion.

 Website and Social Media

  • Update website on information and promotions timely and accurately
  • Develop and implement the schools’ social media strategies by increasing leads/ traffics/fan base with interactive activities.
  • Work with marketing, Principals and Group Corporate Affairs to develop website content and make continual enhancements to improve SEO results

 Collaterals

  • Coordinate and execute production of printed materials (brochures, banners, buntings, leaflets, etc), with assistance of Group Corporate Affairs.
  • Ensure best priced quotations and raise purchase requisitions for all production and printing related services.
  • Produce marketing enablement tools such as demo videos, presentations and webinars.
  • Monitor and track inventory of all marketing collaterals.

Deadline: 31 Jul 2022 | Last Update: 19 Nov 2021