Francesca Enchang

Specialised area: Marketing and Management

Head of Praxis, Industry and Community Engagement

Academic Qualifications

Corporate MBA
BBA (Hons) Marketing
Dip Business Studies

Areas of Interest

Journal Publications: 

  1. Kasa, M., bin Yatim, A., Enchang, F., Yong, D., & Ramli, N. (2020). Job Burnout and Job Engagement Dimensions Among Hotel Employees in Sarawak: What Is the Relationship?. Journal Research in World Economy, 11(6).


Proceedings of Conferences/Seminars/Colloquium:

  1. Enchang, F. (2021) The Role of Electronic Word of Mouth (e-WOM) between the Antecedents and Purchase Intention among Beverage Consumers in Sarawak, Malaysia. Proceedings of the Phuket International Tourism Conference 2021
  2. Enchang, F. (2021). The Role of Social Media Influencers on Online Purchase Intention towards Tourism Destination Packages in Sarawak Malaysia. Proceedings of the Phuket International Tourism Conference 2021

List of Research Supervision

List of Postgraduate Supervision: 

  1. You Zhengxian (2021). Cultural conflict in globalization: Strategies for successfully establishing a presence in a foreign culture.
  2. Shelfia Angela (2021). Factors that affecting customer satisfaction of Kopao coffee shop in Pekanbaru, Indonesia.


List of Undergraduate Supervision:

  1. Belinda Vun Yuen Chin (2021). The factors influencing the consumers in Kuching, Sarawak towards green purchase intention.
  2. Celestine Valentine Udi (2021). Impact of digital marketing on consumer buying behavior for E-commerce platform: A study in Kuching during Covid-19.

Awards and Achievement

  1. Flagship Project Award for the Sarawak River Art Competition 2019 Project, United Nations University
  2. Flagship Project Award for the 5R Refuse, Reduce, Reuse, Recycle, Repurchase Campaign, United Nations University

List of Membership in Professional and Academic Bodies

  1. Technical Advisory Committee for Business Programme for Kolej Vokasional Kuching – 2017 to present

Selective contribution:

  1. Member of Marine Litter & Plastic Pollution, RCE Kuching & Leo Club UCSI (2020 to present)
  2. Secretary and Member of 5R Campaign, RCE Kuching (2019 to present)
  3. Participating member for Donation Drive for Community, RCE Kuching – HIDUP (2021)
  4. Chairperson for the Sarawak River Virtual Art Competition 2020, RCE Kuching (2020)
  5. Participating member for CSR Project and Chinese New Year Celebration, UCSI BYIC Club in collaboration with Salvation Army Children’s Home
  6. Chairperson for the Sarawak River Art Competition 2019, RCE Kuching (2019)
  7. Committee Member for Sarawak Next Paradise Homestay 2018, MyCenTHE (2018)