MBA (Blue Ocean Strategy)

January, May and September
Course Duration
1.5 Years
Course Location
Kuala Lumpur
Course Mode
Approval Code
R/340/7/0720; 01/2022
Accreditation Code

About the Programme

The MBA (Blue Ocean Strategy) is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. Delivered by UCSI in collaboration with the Blue Ocean Strategy Regional Centre, the programme emphasises the Blue Ocean Strategy framework, which has been incorporated into both the curriculum and pedagogy.

It is the only one-of-its-kind in the region with Blue Ocean Strategy specialisation that will lead to two awards - an MBA and a Blue Ocean Strategy Practitioner Certification.

The programme adopts the praxis model where academic rigour is combined with hands-on experience within the authentic context of a business consultancy environment of a praxis centre: The UCSI Blue Ocean Strategy Regional Centre. Each course is taught by dedicated lecturers and is supported by adjunct practice professors and practitioners who have vast business experience. Learners will acquire sound knowledge and skills of the core business disciplines as well as develop a deep appreciation of how to apply the knowledge in actual hands-on consulting projects for real-life clients, guided by our practitioners.

The curriculum is designed to give learners a broad and holistic view of business. They will learn how to compete within the existing business environment and also acquire the knowledge and skills to transcend competition and create uncontested marketspace.

This programme is designed to equip learners with the essentials to succeed in a broad range of business environments such as SMEs, MNCs, start-ups and the public sector, among others.

Click here to view FAQs for the MBA (Blue Ocean Strategy).

Entry Requirements

Academic Qualifications
Other Requirements
A recognised bachelor’s degree with minimum CGPA of 2.50 or equivalent.
Minimum of five (5) years working experience in a relevant field.


English Language Requirements

  • IELTS minimum Band 6.0
  • TOEFL  (Internet-based) minimum 60
  • Cambridge English Qualification and Test minimum score of 169
  • Pearson Test of English minimum score 59
  • MUET minimum Band 4


Courses Offered

BOS Framework
Value Proposition


Marketing Management
Value Proposition


Research Design & Analysis
Value Proposition


Consumer Behaviour (elective)
Profit Proposition


Business Accounting for Decision Making
Profit Proposition


Economics for Strategic Planning
Profit Proposition


Financial Management and Policy (elective)
People Proposition


People Proposition


Business Communication & Negotiation
People Proposition


Human Resource Management (elective)
Strategic Alignment


Corporate Strategic Management
Strategic Alignment


Entrepreneurship (elective)
Blue Ocean Strategy Specialisation


Blue Ocean Strategy
Blue Ocean Strategy Specialisation


Blue Ocean Strategy Consulting Practice
Blue Ocean Strategy Specialisation


Applied Blue Ocean Case Study

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Tuition Fees

Local Students

Approximate Total Fees:

RM 56,410

Download Fee Schedule

International Students

Approximate Total Fees:

RM 74,650

Download Fee Schedule

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


Download our brochure.

Click here

More Programmes

To view other programmes from the faculty.

Click here