MBA (Blue Ocean Strategy)

January, May and September
Course Duration
1.5 Years
Course Location
Kuala Lumpur
Course Mode
Approval Code
R/340/7/0720; 01/2022
Accreditation Code


UCSI University’s MBA (Blue Ocean Strategy) is the first business credential of its kind in the world. Blue Ocean Strategy has transformed the way business is done globally and is recognised as the second most influential business idea by Thinkers 50 – a biennial global ranking of management thinkers....

The MBA (Blue Ocean Strategy) programme is tailored with you in mind, delivered in a format that fits your schedule. It is designed to help you chart an impressive trajectory, be it at the top of an established corporation or as the founder of a trailblazing enterprise. So no matter what your motivations are, rest assured that the credential you earn will inspire respect, trust and credibility around the world.

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Entry Requirements

Academic Requirements

i. A bachelor’s degree in the field or related fields with a minimum CGPA of 2.5 or equivalent, as accepted by the HEP Senate; or

ii. A bachelor’s degree in the field or related fields or equivalent with a minimum CGPA of 2.00 and not meeting a CGPA of 2.5, can be accepted subject to rigorous internal assessment.

iii. Candidates without a qualification in the related fields or working experience in the relevant fields must undergo appropriate prerequisite courses determined by the HEP and meet the minimum CGPA based on (i) to (ii).

English Language Requirements

  • IELTS minimum Band 6.0
  • TOEFL (Internet-based) minimum 60
  • Cambridge English Qualification and Test minimum score of 169
  • Pearson Test of English minimum score 59
  • MUET minimum Band 4

Courses Offered

Blue ocean Strategy Specialisation
  • Blue Ocean Strategy
  • Blue Ocean Strategy Consulting Practice
  • Applied Blue Ocean Case Strategy
Value proposition
  • Research Design and Analysis
  • Marketing Management
Profit proposition
  • Business Communication and Negotiation
  • Economics For Strategic Planning
People Proposition
  • Leadership
  • Business Communication and Negotiation
Strategic Alignment
  • Corporate Strategic Management
*Choose 3 from electives courses offered
  • Consumer Behavior
  • Financial Management And Policy
  • Entrepreneurship
  • Human Resource Management


Minimum: 18 months. Maximum: 36 months. Students are required to complete 40 credit hours.
Three semesters. 3 intakes in a year.
(Intakes: Jan, May & Sept)
A total of 13 subjects are to be taken (including 3 elective subjects) for a total of 40 credit hours.

Minimum Entry Qualification would be

A bachelor degree or equivalent in any discipline, with 5 years managerial working experience.

Language Requirements would be

Band 6.0 in IELTS; a score of 213 (computer-based) or 550 (paper-based) in TOEFL; or a first degree from a university where the medium of instruction is English.
The BOS MBA allows all the students to specialize in Blue Ocean Strategy.
No. But there is final project – Blue Ocean Case Study.
Certification can be obtained within the duration of the MBA course if students fulfill the additional requirements of the certification process, which are: the BOS case study and online examination by Blue Ocean Strategy Initiative Centre.
Weekly learning time of 3 hours per week per module - which can consist of lectures, projects, discussions, seminars and case presentations, live consulting forum, etc.
Depending on modules, classes will be held in evenings on weekdays, or weekends to cater for working adults.
Evenings from 7-10pm.
Weekends: 9am-12pm, 2-5pm
i. UCSI University Campus and,
ii. Downtown venue subject to prior arrangements
The teaching faculty consists of full-time and part-time lecturers of UCSI University with close collaboration and support from BOS practitioners from UCSI Blue Ocean Strategy Regional Centre (UCSI-BOSRC) as well as our adjunct practice professors.

Tuition Fees

Local Students

Approximate Total Fees:

RM 56,410

Download Fee Schedule

International Students

Approximate Total Fees:

RM 74,650

Download Fee Schedule

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


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