Senior Brand & Marketing Executive (Ecommerce & Social Media)

Responsibilities

• Create marketing plans geared toward end-users for each key product within the portfolio, in line with strategy and targets and within budget.
• Social Media – Engagement and growth of the online community.
• Management of the corporate website and online marketing media.
• Involve in e-commerce business development, formulate strategies, and manage all campaigns and promotions.
• Manage customer inquiries and customer services.
• Produce a report on online sales performance.
• Assist in copywriting such as conceptualizing, researching, writing, and proof-read content of articles, marketing materials eg: banners, broacher, flyers, coupons, etc.
• Liaise with printing vendors on the quotation and follow-up production of all marketing materials.
• Conceptualization, development, and execution of strategic marketing plans/programs, advertising, and promotional initiatives/campaigns.
• Be involved in developing strong branding & positioning strategies.
• Events management such as launches and PR activities.
• Create and implement marketing communications for books from pre-publication to post-publication.
• Develop business strategies and achieve performance targets.
• Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction, and retention.
• Develop new ideas for reaching end-user markets using the latest in electronic technologies.
• Work closely with in-house designer/agency on the development of POSM / Communication materials including Brand Imagery and ensure it's within Brand guidelines.
• Liaise with events coordinator to maximize visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.
• Market research and competitor analysis
• Perform market research to assess the viability of potential new products and to measure the success of recent campaigns.

Requirements

• Diploma / Degree in Marketing or Design field.
• At least 2 years of relevant working experience in e-commerce, marketing, digital marketing, website management & maintenance as well as social media.
• Strong knowledge & experience in digital marketing and e-commerce.
• Energetic, creative & passionate about online marketing and social media, internet savvy and digital devices literate is a must.
• Positive driven and independent attitude.
• Good command of spoken and written in Bahasa, English, and Mandarin.
• Able to work independently with minimum supervision.
• Good art direction (color and typography), create and possess a strong understanding of graphic design and visual art.
• A team player who is passionate, able to work independently, possesses meticulous attention to detail, and ability to work under pressure.
• Good planning and organizational skills with the ability to multi-task and manage multiple projects within deadlines.
• Excellent presentation skills, familiarity with MS Word, MS PowerPoint, and MS Excel.
• Basic knowledge in Adobe Photoshop, In Design and Illustrator, graphic design, coding & experience in a healthcare setting will be an added advantage.