Senior Digital Marketer

Senior Digital Marketer

Faculty/Department: UCSI Consulting Group


Responsibilities
  • To develop new and creative digital marketing strategies.
  • To design, build and maintain social media performance.
  • To increase the efficiency of each digital marketing channel.
  • To support the team in leading creative initiatives (infographics, visual communication, etc.)
  • To conceptualise, plan and execute digital marketing campaigns.
  • To communicate the company’s value proposition and brand promise to target audience.
  • To lead and operate the marketing team as an internal advertising agency.
  • To increase the percentage of leads and inquiries generated from the target market.
  • To collaborate with internal teams to execute integrated marketing plans, strategies, campaigns and events.
  • To increase brand visibility and create an impactful professional image of the company across all media channels.
  • To develop and manage the production of all marketing collaterals including brochures, website, e-newsletters, etc.
  • To develop digital marketing materials. (Info-graphic, advertisements, videos, etc.)
  • To represent the company at marketing related events.
  • To liaise with the suppliers. (Printing, catering, etc.)


Requirements
  • Minimum Professional Certificate, Diploma, Advanced/ Higher/ Graduate Diploma in Advertising, Marketing, Mass Communications or in related field.
  • Minimum 5 years of experience in advertising and marketing.
  • Excellent proficiency in both written and spoken English.
  • Advanced Microsoft Office, Marketing Automation, Google AdWords, Adobe Photoshop and Adobe Illustrator skills.
  • Experience in photography and videography productions are an added advantage.
  • Sharp and creative thinking to execute ideas.
  • Strong conceptualising, analytical and writing skills.
  • Able to consolidate data into meaningful information.
  • A team player to provide marketing support to other divisions.
  • Experienced in managing social media performance.



Dateline: 30-Sep-2019
Last Update: 11-Nov-2016