Senior Executive, Digital Marketing

Senior Executive, Digital Marketing

Faculty/Department: Group CEO Office
Campus: Kuala Lumpur


Responsibilities
  • Plan and execute all Web / Mobile, SEO / SEM, PPC, and digital advertising campaigns
  • Launch optimised online adverts to increase brand awareness, promotions, and new services
  • Oversee multiple digital marketing projects
  • Analyse social media and PPC campaign performances and report performance of all digital marketing campaigns such as reach, interactions, and ROI
  • Be actively involved in SEO efforts (keyword, image optimisation and others)
  • Provide creative ideas for marketing content, website updates, products, and video marketing
  • Collaborate with designers to improve user experience
  • Acquire insights on online marketing trends and keep strategies up-to-date
  • Proactively look for business opportunities to expand company sales
  • Assist the management on measurement of marketing and customer related metrics such as sales and patients trend analysis, spending patterns, and others
  • Analyse and prepare reports on performance and promotion success. Prepare presentation slides for proposals or ad reports
  • Carry out other duties as may be required by the Manager

 



Requirements
  • Candidate must possess at least a Diploma/Advanced Diploma/Degree
  • At least 2 years of working experience in digital and social media marketing or related field
  • Strong analytical skills and data-driven thinking
  • Staying abreast with the latest trends and best practices in online marketing and measurement
  • Pro-active and self-motivated, with the ability to work independently as well as participate within a team
  • Able to work under pressure and meet deadlines, possess a mature attitude, and a good team player
  • Interpersonal skills and abilities
  • Good time-management skills
  • Resourceful, creative, and mature
  • Good attitude, proactive, eager to learn, and able to work independently or in a team

Skills:

  • In depth knowledge of WeChat, WhatsApp marketing, email blast, Google SEO, Google Ads, Facebook, Instagram, YouTube, and other forms of e-commerce marketplace
  • High proficiency in Microsoft Office (World, Excel, and Power Point)
  • Solid knowledge of website analytics tools (such as Google Analytics, Facebook Analytics, Google Tag Manager, and others)
  • Logical thinking skills, creative mindset, writing skills, and Power Point presentation skills are required
  • Ability to work well under pressure and under tight deadlines
  • Strong attention to detail
  • Ability to multitask



Deadline: 30-Jun-2020
Last Update: 19-May-2020