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Ts Athirah Binti Mohamed Zaini

Head of Programme, 3D and Multimedia | Department of Digital Media

Academic Qualifications

Master of Art and Design
Bachelor Multimedia (Film and Animation)

Areas of Interest
Creative Multimedia
Multimedia Learning
3D Animation and Motion Design
Additional Profiles

  • Winner – Prize of Effort at the Malaysia Regional Award of the 13th TBS DigiCon6, Japan.
  • Experienced 3D Artist/3D Motion Designer – Produced countless advertisement videos for distinguished clients such as Nestle, Panasonic, Honda, Sony, Dutch Lady and cut across many countries like Japan, China, India, Indonesia, Vietnam and Singapore (2010 – present).
  • Render artist for BoBoiBoy TV animation series.
  • Produced a cinematic video for the launch of the Shaz-Nottingham NANO Super-capacitor Pilot Plant.

Research Grants

No.Name of grantFunderProjectCodeDuration RoleAmount Status
1.Research Excellent & Innovation Grant (REIG)UCSI UniversityDevelop a Virtual Reality Application for Teaching the History of AnimationREIG-ICAD-2021/0292 yearsCo-researchRM19,377.80On-going

 

Publications

  1. ICAD 2019 Portfolio Collection. ISBN: 978-967-15219-3-9
  2. mySENI 2019 Painting Competition. ISBN: 978-967-15219-4-6
  3. A. M. Zaini, T.C. Ong, S. C. S. C. Yong. Preschool Children's Environmental knowledge and The Application of Multimedia Learning for Environmental Education. Proceedings of Climate Change and Environmental Sustainability (CCES) 1st Edition 2021. IEREK Press.
  4. A. M. Zaini, W. L. Goh, A. J. Arzmi. "What Do You See?": An Animated Teaching Material for Preschool Children'sEnvironmental Education. INDES 2021, The 10th International Innovation, Invention & Design Competition 2021. ISBN: 978-967-2776-00-0
  5. H. L. Kok, A. M. Zaini, W. L. Goh. The Discovery of Dark Triad Traits Through Interactive Media of Narrative Storybook. INDES 2021, The 10th International Innovation, Invention & Design Competition 2021. ISBN: 978-967-2776-00-0 

Conferences

  1. International Conference on Research and Practices in Science, Technology and Social Sciences 2021 (I-CReST 2021), 26th June 2021, Universiti Teknologi MARA Cawangan Selangor Kampus Dengkil Malaysia.
  2. International Distinguished Scholar Series - World Class University, 5th November 2021, Directorate of International Affairs, Universitas Pendidikan Indonesia.
  3. The International Conference of Climate Change and Environmental Sustainability (CCES) 1st Edition, 9-11th November 2021, IEREK Research and Knowledge Enrichment and Chongqing University China.

Awards and Recognitions

  1. Graduate Technologist by the Malaysian Board of Technologist.
  2. Professional technologist (Ts) in the area of Art Design and Creative Media by the malaysian Board of Technologist.
  3. Adobe Certified Associate for Graphic Design & Illustration using Adobe Illustrator.
  4. Gold Medal Award for the innovation/invention/design project entitled "What Do You See?": An Animated teaching Material for Preschool Children's Environmental Education.
  5. Silver Medal Award for the innovation/invention/design project entitled The Discovery of Dark Triad Traits Through Interactive Media of Narrative Storybook.