BA (Hons) Marketing

Intakes
January, May and September
Course Duration
3 Years (14 weeks per semester, 7 weeks per short semester)
Course Location
Kuala Lumpur
Course Mode
Full-time
Approval Code
R2/342/6/0082, 06/2024
Accreditation Code
A 9513


Overview

Marketing requires an ability to match market perception with achievable plans of action and this generally attracts creative and driven individuals who are keen to achieve results with unique approaches. This programme will provide a comprehensive understanding of the marketing functions in an organisation and business as a whole and graduates will have developed a strong analytical and strategic mind in addition to mastering essential skills in creativity, critical analysis, problem-solving and communication.

Entry Requirements

Academic Requirements

​UCSI Foundation year

Pass, with a minimum CGPA of 2.0

STPM

Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level

​A-Level

Minimum 2 principals (E)

​UEC

Minimum 5 credits (B6) and pass (C8) in Mathematics and English

​National Matriculation

Minimum CGPA of 2.0

International Baccalaureate (IB)

Minimum score of 26 points in 6 subjects

Canadian Pre-U

Minimum average of 60% in 6 subjects

AUSMAT/HSC/ SACE/TEE/WACE

Minimum average of 60% in 5 subjects

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Diploma (business-related)

Minimum CGPA of 2.0

Other equivalent qualifications

To be reviewed by the faculty on a case-to-case basis


Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
 

ENTRY REQUIREMENTS FOR FOUNDATION YEAR

Academic Requirements

SPM

Pass SPM with minimum 5 credits

O-Level

Minimum 5 credits (C)

UEC

Pass UEC with minimum 3 credits (B6)

Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'
English Language Requirements

Local students

Minimum B+ in the English Language subject at SPM or Minimum A2 in UEC level or Minimum C in SPM English Language 1119/ O Level English/ IGCSE or MUET Band 3. If English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.

For international student:

  • IELTS minimum Band 5.5 
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3 
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
International applicants who do not meet the respective academic programme’s English Language Requirements will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00929).

Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and/or the outcome of the English Placement Test.

The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking additional English proficiency courses.

Courses Offered

Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3
General Courses (MPU) are compulsory for all students.
U1
For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

Career Opportunities

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant

Professional Recognition

International Institute of Marketing Professionals
International Institute of Marketing Professionals
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).

Tuition Fees

Local Students

Approximate Total Fees:

RM 69,620

Download Fee Schedule

International Students

Approximate Total Fees:

RM 79,900

Download Fee Schedule

International Degree Pathway (IDP)
IDP ProgrammePathwayUniversityCountryFee
B Business Management Major: Marketing1.5+1.5University of QueenslandAustraliaAUD 38200
BA Marketing2+1University of the West of England, BristolUnited Kingdom

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

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