|Approval Code||R2/342/6/0082, 06/2024|
|Accreditation Code||A 9513|
|Course Duration||3 Years (14 weeks per semester, 7 weeks per short semester)|
|Course Location||Kuala Lumpur|
|Intakes||January, May and September|
The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the ﬁnal year.
Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.
Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.
Our graduates have a wide range of career choices such as those listed below:
- Marketing Manager
- Corporate Branding Consultant
- Business Development Manager
- Sales Manager
- Retail Manager
- Advertising & Promotion Manager
- Public Relations Consultant
- Marketing Research Project A
- Strategic Marketing
- Services Marketing
- Retail Marketing
- Current Issues in Marketing
- Marketing Research Project B
- International Business
- Marketing Promotion
- Strategic Management
- Strategic Information Systems Management
- Extracurricular Activity 3 (MPU-U4)
- Co-Operative Placement 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).
International Degree Pathway (IDP) via BA (Hons) Marketing
|B Business Management Major: Marketing||1.5+1.5||University of Queensland||Australia||AUD 38200|
|BA Marketing||2+1||University of the West of England, Bristol||United Kingdom|
For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.