BA (Hons) Marketing

Approval Code R2/342/6/0082, 06/2024
Accreditation Code A 9513
Classification BA (Hons)
Subject Area Marketing
Course Mode Full-time
Course Duration 3 Years (14 weeks per semester, 7 weeks per short semester)
Course Location Kuala Lumpur
Intakes January, May and September

International Degree Pathways

The BA (Hons) Marketing course provides students with the fundamental academic and vocational skills in marketing and business principles through a variety of innovative teaching and learning methods. Assessments include a combination of examinations, projects and assignments, including an independent project dissertation in the final year.

Comprehensive and in-depth modules, in addition to actual case studies and relevant organisational context, add exceptional value to this programme. Co-operative placements with key industries also provide an excellent platform for students to not only gain industrial experience but also to enable them to broaden their horizon as well as apply their theories to practice.

Academic Requirements
UCSI Foundation year
Pass, with a minimum CGPA of 2.0
Minimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM Level
Minimum 2 principals (E)
Minimum 5 credits (B6) and pass (C8) in Mathematics and English
National Matriculation
Minimum CGPA of 2.0
International Baccalaureate (IB)
Minimum score of 26 points in 6 subjects
Canadian Pre-U
Minimum average of 60% in 6 subjects
SAM / Australian Year 12
Minimum average of 60% in 5 subjects
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis

Note (Source: Surat Pekeliling MQA Bil 2/2016) :
The terms of passing in Mathematics and English at SPM level for the candidate with STPM or STAM qualification can be exempted if the candidate obtained Mathematics and English and its achievement is equivalent or higher than the required pass of the aforesaid courses at the SPM level.

Academic Requirements
Pass SPM with minimum 5 credits
Minimum 5 credits (C)
Pass UEC with minimum 3 credits (B6)
Other qualifications deemed equivalent to STPM/A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM/O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%


Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

  • IELTS minimum Band 5.5 
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3 
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.
  • Applicants who have studied at least one year in a programme at an Institution of Higher Learning with minimum overall CGPA of 2.00 / average percentage of 50% where English is the medium of instruction. Applicants must produce a verification letter from the Institute of Higher Learning  confirming the medium used in the delivery of the programme was in English.

Our graduates have a wide range of career choices such as those listed below:

  • Marketing Manager
  • Corporate Branding Consultant
  • Business Development Manager
  • Sales Manager
  • Retail Manager
  • Advertising & Promotion Manager
  • Consultant
  • Public Relations Consultant
Year 1
  • Fundamentals of Marketing
  • Fundamentals of Management
  • Business Accounting
  • Microeconomics
  • Marketing in Practice
  • Organisational Behaviour
  • Business Information System
  • Business Communication
  • Macroeconomics
  • Business Law
  • University Life (MPU-U2)
  • Business Law – Malaysian Perspective (MPU-U3)
  • Extracurricular Activity 1 (MPU-U4)
  • Co-Operative Placement 1
Year 2
  • One to One Marketing
  • Business Research Methods
  • Relationship Marketing
  • E-Marketing
  • Marketing Processes
  • Statistics and Its Application
  • Entrepreneurship
  • Managing People
  • Management Ethics
  • Customer Communication
  • Business Modelling and Spreadsheet
  • Business Mathematics
  • Internet in Practice
  • Extracurricular Activity 2 (MPU-U4)
  • Co-Operative Placement 2
Year 3
  • Marketing Research Project A
  • Strategic Marketing
  • Services Marketing
  • Retail Marketing
  • Current Issues in Marketing
  • Marketing Research Project B
  • International Business
  • Marketing Promotion
  • Strategic Management
  • Strategic Information Systems Management
  • Extracurricular Activity 3 (MPU-U4)
  • Co-Operative Placement 3


General Courses (MPU) are compulsory for all students.
– For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
– For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
International Institute of Marketing Professionals
International Institute of Marketing Professionals
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).

International Degree Pathway (IDP) via BA (Hons) Marketing

IDP ProgrammePathwayUniversityCountryFee
B Business Management Major: Marketing1.5+1.5University of QueenslandAustraliaAUD 38200
BA Marketing2+1University of the West of England, BristolUnited Kingdom

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.