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Dr Vimala Govindasamy

Assistant Professor Dr Vimala A/P Govindasamy

Head of Programme, Mass Communication

Academic Qualifications

PhD Communication
Master Corporate Communication
Bachelor Communication
Diploma Public Relations Executive

Areas of Interest
Corporate Communication
Corporate Social Responsibility
Marketing Communication
Strategic Communication
Research

  • Corporate Social Responsibility
  • Marketing Communication
  • Strategic Communication
  • Corporate Communication

Publications

  • Tan, Y. K., Fitriana, M., Siau, C. S., Govindasamy, V., & Ho, M. C. (2021). Influence of Parental Income and Encouragement on Academic Self-Efficacy and Achievement Among Malaysian University Students. International Journal6(44), 81-97.
  • Govindasamy, V., & Suresh, K. (2017). Exploring approaches to drivers and barriers of corporate social responsibility implementation in academic literature. In SHS Web of Conferences (Vol. 33, p. 00021).
  • Govindasamy, V., & Suresh, K. (2018). Corporate Social Responsibility in Practice: The Case of Textile, Knitting and Garment Industries in Malaysia. Pertanika J. Soc. Sci. Humanity26, 2643-2656.
  • Govindasamy, V., Suresh, K., & Gunasekar, S. (2018). Textile Industry CSR Disclosure Trends: Reflections from India and Malaysia. Prabandhan: Indian Journal of Management11(12), 35-50.
  • Govindasamy, V., Rangsami, P., & Arumugam, B. (2016). Tonello's Framework for CSR Communication in a Voluntary Organization: A Case Study on Arulagam in Coimbatore, India

Conference

  • International Conference on Communication and Media: An International Communication Association Regional Conference (i-COME’16), 18th - 20th September 2016, Istana Hotel, Kuala Lumpur.

Professional Engagement

  • Member – Institute of Public Relations Malaysia

  • Reviewer for Horizon JSSR Journal

Community Engagement

1. CSR Event – Every Photo Counts – 12 June 2020

2. Her Story – Final Year Student Project 2020

3. [email protected] – Final Year Student Project 2021

4. Lu Ho Baba Nyonya Chakap Ho She Lai! Final Year Student Project 2021

5. CSR Event - ‘Count on You: Virtual Escape Room’ 2021