Executive / Senior Executive - National Marketing & Global Engagement

Responsibilities

Marketing Management

• To present and services with integrity and honesty.
• To surpass the expectations of the customers and prospects.
• To be innovative, creative and responsible in executing your tasks.
• Forming a mutually beneficial relationship in a climate of trust and respect with our stakeholders.
• Maintain a knowledge of current company policies, procedures and marketing campaigns.
• To implement growing, nurturing, and harvesting (GNH) approaches in alignment with UCSI’s strategies.
• Executing marketing and student recruitment strategies to increase local enrolment from emerging regions
• To strengthen rapport with assigned schools through schools visits, sponsorship, school marketing events and other PR activities.
• To plan and conduct school visits and participate in school education fairs.
• To promote school participation in UCSI’s school marketing events including campus visit.
• Providing course consultation to students on courses and other matters related to studying at UCSI University;
• Developing and implementing of advertising campaigns;
• Providing regular market intelligence and trends.

Supporting and Administrative Activities

• To participate in education fairs, student recruitment activities and marketing events as assigned.
• To support any ad-hoc or pre-planned marketing and recruitment activities.
• To work closely with other teams in Student Enrolment Centre.
• To conduct market survey and intelligence amongst main competitors in private education industry.
• To update marketing and course counselling kit.
• To clear assigned tasks through IIS on daily basis.
• To prepare monthly reports on enquiry follow up and registration and also school marketing.

Global Engagement

• Develop strategic alliances and manage institutional partnerships and collaborations in line with the University’s internationalisation strategy.
• Monitor visa, immigration, and Ministry guidelines related to international students and collaborations.
• Assist in establishing and maintaining relationships with international universities, institutions, and strategic partners.

Requirements

• Bachelor’s degree in any field.
• Minimum 2-5 years related working experience.
• Highly performance driven and result oriented.
• Excellent communication skills especially in English.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Strong communication, presentation and interpersonal skills and abilities.
• Regular travel may be required.