Putrajaya, 6 December, 2011 - UCSI University’s Faculty of Management and Information Technology (FMIT) with the support of MOSTI (Ministry of Science Technology and Innovation) and MDeC (Multimedia Development Corporation) had successfully organised and conducted a 2-day workshop for its first ever Canon-sponsored National Competition: The National BizVid Challenge 2011 / 2012. Enriched with crafty and sophisticated ideas, techniques and know-hows on commercialising a product / service, the Workshop was hosted to some 84 students from 9 different Institutions of Higher Learning (IHLs), namely University Tunku Abdul Rahman; University Kebangsaan Malaysia; Taylor’s University; Management and Science University, and of course, our very own UCSI University, to name a few. 

Besides enlightening the 2-day Workshop participants on invaluable competition topics such as Intellectual Property and Techniques on Understanding Customer Needs, there was also the exciting opportunity to brainstorm and develop innovative ideas using innovative mind mapping tools, as well as to equip themselves with basic shooting and video editing skills. In thanking the organisers for the benefits derived from the Workshop, participants also expressed their interest to participate in future similar competition workshops. 

Themed Lively Creative Commercial Ideas, the Competition was open to all full-time students in the public and private IHLs throughout Malaysia inviting them to explore their highest and deepest levels of creativity in commercialising businesses on video graphics using technology and the social media. In producing and distributing a 2 to 3 minute viral video to commercialise a business product or service, each participating team would have the opportunity to work closely with a company of their choice to understand its business values and requirements. Subsequently, the five-best participating teams will progress to the final round to create a viral video with Canon Legria Camcorder, to showcase their commercial ideas before a panel of prominent and reputable judges. 

For details and registration, visit the National BizVid Challenge 2011 / 2012 official website or find them on Facebook at email [email protected]

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