General Manager (Tourism Industry)

Responsibilities

Strategic Planning

• To lead the development and be responsible to implement the short-term and long-term strategic plan to achieve the company’s stated mission.
• To lead the development and implementation of tourism products, covering inbound, outbound, and corporate travel services, as well as medical and education tourism.
• Strengthen the impact of marketing on business results by ensuring the company’s brand is differentiated to position the organisation above the competition.
• Oversee corporate and company partnerships that drive customer growth in new markets and new channels and support customer retention goals.
• Create impactful marketing campaigns that reflect the preferences of current and future customers with quantifiable results.
• Improve the operational systems, processes and policies in support of UCSI Group’s mission – specifically, support better management reporting, information flow and management, business process and organisational planning. 
• Conduct market research on competitors' products and services with a view to introducing new products and services and improving the marketing and pricing of existing products and services.
• Develop strategies for business growth and expansion, e.g., inbound tourism, education, and medical tourism. This may involve developing new markets in China.
• Ensure that sales revenue for travel and tours meets the monthly target of the organisation.
• Responsible for opening up local and overseas markets for the travel business. This may involve the appointment of agents both locally and overseas.
• Drive corporate client acquisition and retention, managing relationships within businesses and institutions.
• Liaise with hotels and tour agencies for business.
• Scout for new and potential business opportunities that are related to the travel industry.
• Come up with new marketable products in the tours and travel industry.
• Assist in bringing business to UCSI Hotels, especially to the Le Quadri Hotel and The Quad Restaurant.
• Work closely with the Group subsidiaries to ensure sales are channelled to the company. 

Financial Management & Budget

• Develop and present an annual business plan to the UCSI Group Founder & Executive Chairman for approval.
• Develop and present annual operating and capital budgets to the UCSI Group Founder & Executive Chairman for approval.
• Responsible for ongoing and regular monitoring and communication of financial results.
• Accountable for the financial performance of the company, guided by the *KPI benchmark below which may vary accordingly, subject to the approval of to the UCSI Group Founder & Executive Chairman.
• Oversee the establishment and maintenance of proper resource management controls to safeguard capital and financial assets.
• Responsible for the funding of any future expansion plans.
• Ensure cash flow optimisation.

Others

• Oversee the overall administration, budgeting, monitoring, reporting and communication activities to meet the Quality Objective.
• Ensure that operating objectives and standards of performance are owned by staff.
• Ensure that appropriate standards of conduct are established and complied with.
• Implement effective succession planning, people management, development, recruitment, and retention strategies.
• Ensure smooth operations and readiness for NCR office to be relocated to CMC by Q1 2026.

Requirements

• At least a Bachelor's degree in a related field.
• 8 – 10 years of relevant working experience.
• Excellent verbal and written communication skills.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and be a good team player.
• Strong communication, presentation and interpersonal skills and abilities.