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Faculty of Social Sciences & Liberal Arts
Faculty of Social Sciences & Liberal Arts

Professor Dr. Hamedi Bin Mohd Adnan
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Professor Dr Hamedi Bin Mohd Adnan

Deputy Dean (Research and Postgraduate Studies)

Academic Qualifications

PhD (Magazine Publishing)
Master of Arts (Publishing & Book Marketing)
Bachelor (Hons) in Writing (Creative & Descriptive Writing)

Areas of Interest
Book, Magazine & Newspaper Publishing
Journalism Studies
Social Media Usage
Culture Studies
Research

  • FRGS/1/2020/SS0/UKM/02/32: Pembinaan Indikator Peta Bias Media untuk Akhbar Dalam Talian di Malaysia, Co-Researcher, 2020 - 2022
  • Geran Penyelidikan Universiti Malaya (UMRG): Malay Magazines After the Second World War: A Study on Editorial, Principal Investigator(PI), 2020
  • Geran Penyelidikan Universiti Malaya (UMRG): Editorial, Sirkulasi dan Iklan Majalah Melayu, Director, 2021
  • Geran Penyelidikan Universiti Malaya (UMRG): Malay Magazine Publishing after the Second World War (1946-1957) Director, 2023

Publications

  1. Shafinaz Ahmad Shaharir and Hamedi Mohd Adnan. 2026. Museum communication: The representation of Malaysia’s national identity in Muzium Negara. Kajian Malaysia 44(1): 49–68. https://doi.org/10.21315/km2026.44.1.3
  2. Wensui Wang, Hamedi Mohd Adnan, Pui Yee Choong. (2026). Framing the Spring Festival: Leadership, cultural diplomacy, and Xi Jinping’s new year addresses in China Daily (2021-2025). Studies in Media and Communication, 14(2), 186-97. DOI: https://doi.org/10.11114/smc.v14i2.7369
  3. Jiaqi Liu, Hamedi Mohd Adnan, Nur Izzati Binti Aziz (2026). The impact of social media content on academic performance: A study of TikTok users in university students in Beijing, China. Studies in Media and Communication, 14(3), 25-36. DOI: https://doi.org/10.11114/smc.v14i3.7922
  4. Gao-Huan Chen & Hamedi Mohd Adnan. (2026). Reshaping female consumer subjectivity: Beauty consumption practices in Li Jiaqi’s livestream room. Journal of Consumer Culture, 26(2), 127-47. DOI: https://doi.org/10.1177/14695405251356543
  5. Jiaqi Liu, Hamedi Mohd Adnan, Nur Izzati Binti Aziz (2026). The role of digital literacy in mitigating the effects of social media usage on academic performance: A study of TikTok users in higher education institutions in China. Studies in Media and Communication, 14(1), 54-69. DOI: https://doi.org/10.11114/smc.v14i1.7971
  6. Rahman Ullah, Muhammad Naeem Javed & Hamedi Mohd Adnan (2026). The Fall of Kabul in 2021: Unravelling global perceptions through Twitter Discourse. Asian Journal of Middle Eastern and Islamic Studies. DOI: 10.1080/25765949.2026.2654783
  7. Nik Aida N Mahamed, Hamedi Mohd Adnan, Firuza Begham Mustafa & Umar Hakim Mohd Hasri. (2026). Trust and credibility in digital entrepreneurial communication: An interpretive phenomenological analysis study of Malaysian supplement entrepreneurs. Asian Journal for Public Opinion Research, 14(2).
  8. Song, S., Adnan, H.M., & Ibrahim, M.S. (2025). Communicating health through images: How social media visuals shape body comparison in Chinese young women. Studies in Media and Communication, 13(4), 43–55.
  9. Sun, H. & Adnan, H.M. (2025). Exploring the differences in information encountering among young users of mobile social media in China under different moods. Studies in Media and Communication, 13(3), 111–123.
  10. Ju, J., Adnan, H.M., Teo, P.C. (2025). Electronic service quality and Chinese consumers’ perceived risk, purchase intention, and confidence in live-streaming of fresh agricultural products. Social Behavior and Personality, 53(6), e14178.
  11. Wang, W., Adnan, H.M., Choong, P.Y. (2025). Agenda setting of Chinese Traditional Festivals in Chinese English-language newspaper: A content analysis of China Daily, 2011-2023. Studies in Media and Communication, 13(2), 73–84.
  12. Yang, Y., Adnan, H.M., Javed, M.N. (2025). Research progress on digital reading behavior: A bibliometric study. Studies in Media and Communication, 13(1), 393–409.
  13. Sun, H. & Adnan, H.M. (2025). The relationship between information encountering and impulsive purchase of mobile social media users: A case study of Douyin. International Journal of Instructional Cases, 9(1), 41–63
  14. Guo, X., Adnan, H.M., & Abidin, M.Z.Z. (2025). A scientometric analysis of potentially harmful speech detection in Muslim communities: Trends, challenges, and future directions. Society,
  15. Gao, X., Adnan, H.M., & Wang, C. (2025). Cross-cultural cinematic analysis: Investigating cultural discounts in Chinese audiences’ reception of Korean science fiction film the host. Cultura International Journal of Philosophy of Culture and Axiology, 22(1), 59–82.
  16. Xiaotian Gao, Adnan, H.M., & Changsong Wang (2025). Human darkness on screen: Cultural discounts in the reception of Chinese audiences through the South Korean film concrete Utopia. Humanities, Arts and Social Sciences Studies, 25(2), 358–368. https://doi.org/10.69598/hasss.xxx
  17. Syeda Arooj Zehra Rizvi, Adnan, H.M., Mohsin H. Khan (2025). Dreading the dragon: Health communication and Sinophobic visual metaphors in global COVID-19 cartoons. Perinatal Journal, 33(1):74-80.
  18. Jingnan, J., Poh Chun Teo, & Adnan, H.M., (2025). Navigating the Chinese purchase intent in fresh agricultural product live streaming: Anchor features, perceived risk and consumer control. Asia Pacific Journal of Marketing and Logistics, 37(11), 3348-3366.
  19. Jingtong Cheng, Muhamad Shamsul Ibrahim, Adnan, H.M.,  Yuan Ji, Haoyue Wang (2025). What makes Chinese animation, comic, game, and novel subculture users willing to engage in community activities on video websites? An empirical study of motivation, engagement intention, and media satisfaction. Studies in Media and Communication, 13(4), 311-325. doi:10.11114/smc.v13i4.7839
  20. Cheng, J., Ibrahim, M.S. & Adnan, H.M. (2025). From motivation to participation: Understanding user dynamics in Bilibili's subculture. Jurnal Komunikasi Malaysian Journal of Communication, 41(2), 520–540.
  21. Jinfeng Du, Pui Yee Choong, Mohsin Hassan Khan & Adnan, H.M.,. (2025). Blessing or threat? A corpus-based critical discourse analysis of China’s image in public diplomatic discourse on China Global Television Network (2014-2023). Asian Journal for Public Opinion Research, 13(4), 372-399. http://dx.doi.org/10.15206/ajpor.2025.13.4.372
  22. Siyi Song, Adnan, H.M., & Muhamad Shamsul Ibrahim. (2025). The impact of functionality-focused social media images on positive body image: An experimental study among young Chinese women. Frontiers in Communication, 10:1623759. doi: 10.3389/fcomm.2025.1623759
  23. Gaohuan Chen & Adnan, H.M. (2025). Reshaping female consumer subjectivity: Beauty consumption practices in Li Jiaqi’s livestream room. Journal of Consumer Culture, 0(0), 1–21, DOI: 10.1177/14695405251356543
  24. Shafinaz Ahmad Shaharir & Adnan, H.M. (2025). Museum communication: The representation of Malaysia’s national identity in Muzium Negara. Kajian Malaysia,
  25. Zhang Zhao, Adnan, H.M., & Umar Hakim Mohd Hasri. (2025). Designing Emotional Connections: A conceptual analysis of AI-driven virtual anchors in media and digital culture. PaperASIA 41 (5b): 2025 510.
  26. Li Lin, Adnan, H.M., & Ali Fauzi. (2025). “Not all travel videos are equal.” Examining the effects of short travel videos on travel intentions and electronic word-of-mouth. Journal of Vacation Marketing, 31(4) 1041–1055. DOI: 10.1177/13567667241253891
  27. Jinfeng Du, Jiankun Gong & Adnan, H.M., (2025). ‘We’re here to spite our government’: Intertextuality and comparative representations of TikTok migrants in Chinese and Western news discourse. Journalism, 0(0) 1–22, DOI: 10.1177/14648849251395509
  28. Xingyi, G., Adnan, H.M. (2024). Potential cyberbullying detection in social media platforms based on a multi-task learning framework. International Journal of Data and Network Science, 8(1), pp. 25–34. DOI: 10.5267/j.ijdns.2023.10.021
  29. Liu He, Hamedi Bin Mohd Adnan, Ali Fauzi & Muhamad Shamsul Bin Ibrahim (2024). The effect of social media engagement on social integration of elderly migrants in China: The mechanism of perceived social support and psychological resilience. Humanities and Social Sciences Communications, (2024) 11:1100 | https://doi.org/10.1057/s41599-024-03622-0
  30. Yang, Y., Adnan, H.M., Alivi, M.A., Sarmiti, N.Z. (2024). Predictors of health preventive behavior among university students in the post-COVID-19 era in Wuhan via TikTok journeying.  Heliyon 10 (2024) e39092 https://doi.org/10.1016/j.heliyon.2024.e39092
  31. Guo, X., Adnan, H.M., Abidin, M.Z.Z. (2024). Detecting offensive language on Malay social media: A zero-shot, cross-language transfer approach using dual-branch mBERT. Applied Sciences (Switzerland), 14(13), 5777. https://doi.org/10.3390/app14135777
  32. Sarwari, A.Q., Adnan, H.M., Rahamad, M.S., Abdul Wahab, M.N. (2024). The requirements and importance of intercultural communication competence in the 21st century. SAGE Open, 14(2). DOI: 10.1177/21582440241243119
  33. Adesemoye, S.A., Adnan, H.M., Javed, M.N. (2024). Cross-cultural perceptions of paranormal themes in Nollywood: A study of Thunderbolt among Nigerian viewers in Canada and Nigeria. Journal of African Films and Diaspora Studies, 7(1), pp. 113–138.
  34. Gao, X., Adnan, H.M., Wang, C. (2024). The spectrum of Han: Cultural psychology in Korean national cinema. Studies in Media and Communication, 12(1), pp. 268–276.  doi:10.11114/smc.v12i1.6461
  35. Almabrouk, K., Adnan, H., Sarmiti, N.Z. (2024). Towards a scientific methodology for Arab investigative journalism: An in-depth analysis of interviews with ten Arab journalists. Studies in Media and Communication, 12(1), pp. 132–143.  doi:10.11114/smc.v12i1.6376
  36. Yang, Y., Adnan, H.M., Alivi, M.A., Sarmiti, N.Z. (2024). Unveiling the influence of TikTok dependency on university students' post-COVID-19 health protective behavior. Studies in Media and Communication, 12(1), pp. 390–400.  doi:10.11114/smc.v12i1.6625
  37. Abdul Qahar Sarwari & Hamedi Mohd Adnan. (2024). Alternative educational activities and programs for female students banned from formal education in Afghanistan.  Issues in Educational Research, 34(3), 2024. https:// doi. org/10. 1038/ s41598- 024- 63276-5.
  38. Abbas Rizvi, S.A., Naeem Javed, M., Hussain, T., Adnan, H.M. (2024). Assessing Hepatitis awareness in Punjab: A comprehensive study on public service message effectiveness, knowledge, and health beliefs. Journal of Consumer Health on the Internet, 2024.
  39. Pradhana, G.A., Syed, M.A.B.M., Adnan, H.B.M. (2024). The challenges of debureaucratizing Televisi Republik Indonesia. Media Asia, 51(3), pp. 378–397.
  40. Abdul Qahar Sarwari, Muhammad Naeem Javed, Hamedi Mohd Adnan & Mohammad Nubli Abdul Wahab (2024). Assessment of the impacts of artificial intelligence (AI) on intercultural communication among postgraduate students in a multicultural university environment. Scientific Reports. https:// doi. org/10. 1038/ s41598- 024- 63276-5. ISSN 2045-2322.
  41. Putri Wahyuni, Hamedi Mohd Adnan & Rosya Izyanie Shamshudeen (2024). Analisis Posisi Penonton Wanita dalam Filem Arahan Pengarah Wanita Indonesia. Jurnal Pengajian Media Malaysia / Malaysian Journal of Media Studies, 26(1), 2024: 17−32 DOI: 10.22452/jpmm.vol26no1.2; https://jpmm.um.edu.my/; E-ISSN 2231-8143.
  42. Li Jianmo, Hamedi M. Adnan, & Fadli Abdullah (2024). Social media visual reporting in COVID-19: Characteristics, communication strategies, and impacts. Media Education (Mediaobrazovanie), 20(1), 128-134. DOI: 10.13187/me.2024.1.128https://me.cherkasgu.press  / E-ISSN 1994-4195.
  43. Gao X, Hamedi MA and Wang C (2024). Cultural distance perceived by Chinese audiences in the Korean film Silenced: A study of cross-cultural receptions in film content elements. Frontiers in Communication. 9:1306309. doi: 10.3389/fcomm.2024.1306309; https://www.frontiersin.org/journals/communication  / ISSN 2297-900X
  44. S M Mehedi Hasan, Hamedi Mohd Adnan (2024).  Impact of the Community Radio on Local Development in Chapai Nawabganj, Bangladesh. Studies in Media and Communication, 12(4). E-ISSN: 2325-808X; http://smc.redfame.com /  ISSN 2325-808X. doi:10.11114/smc.v12i4.7136
  45. Khalil Almabrouk & Hamedi Adnan (2024). The role of training on new media technology in boosting Arab investigative journalists’ professionalism. Arab Journal for Scientific Publishing, 2(2024), 12-26. ISSN: 2663-5798; www.ajsp.net
  46. Norealyna Misman, Hamedi Mohd Adnan, Amira Firdaus, & Nur Haniz Mohd Nor (2024). Modern slavery and feminisation of victimisation: The portrayals of foreign women as the other in Malaysian crime reporting. Jurnal Pengajian Media Malaysia / Malaysian Journal of Media Studies, 26(1), 2024: 79−94 DOI: 10.22452/jpmm.vol26no1.5; https://jpmm.um.edu.my/; E-ISSN 2231-8143
  47. Li Lin, Mohd Adnan H., & Fauzi A. (2024). “Not all travel videos are equal”. Examining the effects of short videos on travel intentions and electronic word-of-mouth. Journal of Vacation Marketing, https://doi.org/10.1177/13567667241253

Professional Engagement

  • President, Malaysian Editors Association (2011-to date)
  • Honorary Professor, Department of Media & Communication Studies, Universiti Malaya (2025-2027)
  • Editorial Board of Humanities and Social Sciences Communications
  • Senior Strategic Advisor to the International Editorial Board of Nyimak: Journal of Communication
  • Advisory Board, South Sight: Journal of Media and Society Inquiry
  • External Evaluator, Beaconhouse National University, Pakistan
  • Pengerusi, Jawatankuasa Penggubal Istilah Media Sosial, Dewan Bahasa & Pustaka
  • Professional Jury, Malaysian National Library Book Award
  • Committee Member, National Journalist Award
  • Committee Member, Anugerah Rafflesia Emas 2025, Persatuan Pendidik Komunikasi Malaysia (MACE)

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