Overview
This programme is designed to equip students with the knowledge, practical skills and strategic mindset required to succeed in today’s digital economy. It provides broad-based theoretical and practical learning, alongside the managerial and entrepreneurial competencies needed for leadership roles. Students will develop analytical capabilities to support business growth while enhancing the creativity and innovation essential for strategic decision-making. The programme also fosters leadership qualities and a commitment to lifelong learning, preparing graduates to adapt to an evolving digital landscape and contribute meaningfully throughout their careers.
i. Possess Sijil Pelajaran Malaysia (SPM) with a minimum of three (3) credits in any subject; or
ii. A pass in Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of Grade C (GP 2.00) in any subject; or
iii. A pass in Sijil Tinggi Agama Malaysia (STAM) with a minimum of Grade Maqbul; or
iv. A pass in Sijil Kemahiran Malaysia (SKM) Level 3 in a related field subject to the approval of Senate/Academic Board. Note: HEPs need to conduct specific screening and guidance related to the field of the program for the students; or
v. A Certificate (Level 3 Malaysian Qualifications Framework, MQF) in a related field; or
vi. Any other equivalent qualifications recognised by the Malaysian Government.
English language requirement for international student:
Achieve a minimum score of Band 3 in Malaysian University English Test (MUET) or equivalent to Common European Framework of Reference for Languages (CEFR) (High B1).
* Refer to Surat JPT/GS 1000/630 Jld. 3(12), 6th March 2023 – Syarat Kompetensi Bahasa Inggeris Kepada Pelajar Institusi Pendidikan Tinggi Swasta (IPTS) for equivalent English language assessments and score.
- Effective Communication
- Fundamental of Management
- Introduction to Financial Accounting
- Principles of Microeconomics
- Business Essentials
- Introduction to Operation Management
- Introduction to Internet Technology (Diploma)
- Introduction to Statistic
- Quantitative Techniques
- Introduction to Logistics and Supply Chain
- Basics Practices of Marketing
- Fundamentals of Digital Marketing
- Introduction to International Business
- Social Media Marketing (Diploma)
- Introduction to Human Resource Management
- Principles of Macroeconomics
- Introduction to Organisational Behaviour
- Introduction to Entrepreneurship
- Business Ethics
- Digital Multimedia Design
- Brand Communication Design
- Typography
- Search Engine Optimisation
- Content Marketing
- Influencer Marketing
- Marketing Analytics
- Cooperative Placement
- U1 – Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban)
- U1 – Communication in Bahasa Melayu 2
(Bahasa Melayu Komunikasi 2)
- U2 – Integrity and Anti-Corruption (Integriti dan Anti-Rasuah)
- U4 – Extra-curricular Learning Experience 1
- U4 – Extra-curricular Learning Experience 2
- HEPs course – Effective Communication
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
Social media and content specialist
SEO/SEM executive
Digital marketing coordinator/management trainee
E-commerce marketing assistant
Local Students
Approximate Total Fees:
RM 47,383
International Students
Approximate Total Fees:
RM 64,233
Note:
- This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region’s counselor for the detailed fee breakdown.
- In accordance with the Malaysian government tax regulation, effective 1 July 2025, a 6% service tax will be imposed on non-Malaysian citizens.
