UCSI University alumni make the Forbes Top 30 Under 30 Asia 2018 list

UCSI University alumni Suzanne Ling Sook Shian, Lee Swee Lin and Lim Yuet Kim have made the Forbes Top 30 Under 30 Asia 2018 list for their efforts in social entrepreneurship.

Acclaimed for their efforts on The Picha Project – an initiative that empowers refugee families through food catering and delivery services – the trio are now internationally acclaimed for coming up with sustainable solutions that address the plights of refugees.

When contacted, Suzanne made it a point to thank all stakeholders of the Picha community, especially their mentors, partners, clients, alma mater and the refugee community.

“We are thankful and encouraged to receive this recognition because it shows that the world cares about the plight of refugees,” enthused Suzanne who serves as Picha’s chief marketing officer. “We do not see this as a personal achievement but the success of the entire team behind us.

“This recognition pushes us to work harder and strive towards creating greater impact. We can - and will – do more.”

Encouraging UCSI students to realise their aspirations, Suzanne said that it was crucial to align one’s goals with the impact one could make on the community.

Suzanne, Swee Lin and Yuet Kim currently work with around 60 refugees from 12 families that hail from some of the world’s most war-torn nation like Syria, Iraq and Afghanistan.

Together, they have served more than 52,000 meals to clients like the World Bank, Bank Negara, UNICEF, EY, Bain & Company, BFM, The Edge and Maybank, among many others.

50% of all revenue is given back to empower the refugee families and more than RM600,000 has been disbursed to date.

Moving forward, the trio hope to cast a wider net by working with 30 refugee families this year – more than doubling their operational capacity. They are also seeking to implement an automated back-end system and efforts will be made to establish Picha kiosks in more organisations.

Awarded each year, the Forbes Top 30 under 30 Asia recognises change makers, leaders and seed planters – under 30 years of age – in business, social entrepreneurship and sport, among other fields.

The three ladies first met as UCSI student leaders who volunteered at a refugee learning centre under the Hands of Hope initiative – an outreach programme co-founded by Suzanne that educates underprivileged and refugee children.

After serving for several months, they noticed a trend where refugee children would cease attending classes in order to help their family make ends meet. They decided to kick-start Picha – named after a refugee child they had come to love – in mid-2016 to empower refugee families in Malaysia.

At UCSI, Suzanne majored in psychology, Swee Lin read accounting and finance, while Yuet Kim studied music. They graduated in 2017 and their success story has inspired cohorts of UCSI students.

Suzanne also stands out as UCSI’s 2017 Chancellor’s Gold Medal award recipient for her leadership skills and her contributions to society.

They have also won the Malaysian leg of the Chivas Venture – a global start-up accelerator by the famed distillery company – and they will now represent the nation in Amsterdam this May for a share of a $1mil (RM3.89mil) prize pool.


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