Assistant Professor Dr. Quah Kheng Siong

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Assistant Professor Dr. Quah Kheng Siong

Assistant Professor | Department of Marketing
 

Academic Qualifications

PhD 
MA 
CIM

Areas of Interest
Corporate social responsibility
Scale development
Social marketing
Life satisfaction
Research

Current Research Project

Kedai Rakyat 1Malaysia and Consumer Wellbeing

Publications

Selected Journal Publications and Conferences

  1. Quah, K.S., Haron, S.A., Ho, J.A. and Hashim, A.H. (2010) Corporate Social Responsibility in Consumer Context, International University Social Responsibility Conference and Exhibition
  2. Quah, K.S. (2011), Students’ Life Satisfaction in a Private University, FMIT Symposium On Business Management and Information Technology
  3. Quah, K.S., Haron, S.A., Ho, J.A. and Hashim, A.H. (2013), Corporate Social Responsibility: What Does it Mean to Consumers? Malaysian Journal of Consumer & Family Economics, Volume 16.

Selective Contribution

  1. Member (Faculty Level): Committee of QAE, REPOST
  2. Internal auditor for ISO (University Level)
  3. Member: Curriculum Review and Revamp exercise 2018-19 for B.A.(Hons) Marketing and B.A. (Hons) Branding and Advertising programme
  4. Member (Programme Development): B.A. (Hons) in Marketing, B.A. (Hons) IN Branding and Advertising Management, B.A. (Hons) in Business Administration, Master of Arts in Business Administration, B.A. (Hons) in Entrepreneurship Programme 
  5. Member: Annual Program Review Meeting (APRM), B.A. (Hons) in Marketing Programme, Department of Marketing, Faculty of Business and   Science (FoBIS)  UCSI University.