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Faculty of Business and Information Science
Faculty of Business and Management

UCSI Graduate Business School

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Dr Quah Kheng Siong
Research Impact:
Google Scholar

Assistant Professor Dr Quah Kheng Siong

Head of Department, Marketing | Department of Marketing

Academic Qualifications

PhD 
MA 
CIM

Areas of Interest
Corporate social responsibility
Scale development
Social marketing
Marketing / Branding
Publications

Selected Journal Publications and Conferences

  1. Quah, K.S., Haron, S.A., Ho, J.A. and Hashim, A.H. (2010) Corporate Social Responsibility in Consumer Context, International University Social Responsibility Conference and Exhibition
  2. Quah, K.S. (2011), Students’ Life Satisfaction in a Private University, FMIT Symposium On Business Management and Information Technology
  3. Quah, K.S., Haron, S.A., Ho, J.A. and Hashim, A.H. (2013), Corporate Social Responsibility: What Does it Mean to Consumers? Malaysian Journal of Consumer & Family Economics, Volume 16.
  4. Pachaiappan, R. and Tamboli, E. and Acharya, A. and Su, C.H. and Gopinath, S.C.B. and Chen, Y. and Velusamy, P. (2018) Separation and identification of bioactive peptides from stem of Tinospora cordifolia (Willd.) Miers. PLoS ONE, 13 (3). e0193717. ISSN 1932-6203

Selective Contribution

  1. Member (Faculty Level): Committee of QAE, REPOST
  2. Internal auditor for ISO (University Level)
  3. Member: Curriculum Review and Revamp exercise 2018-19 for B.A.(Hons) Marketing and B.A. (Hons) Branding and Advertising programme
  4. Member (Programme Development): B.A. (Hons) in Marketing, B.A. (Hons) IN Branding and Advertising Management, B.A. (Hons) in Business Administration, Master of Arts in Business Administration, B.A. (Hons) in Entrepreneurship Programme 
  5. Member: Annual Program Review Meeting (APRM), B.A. (Hons) in Marketing Programme, Department of Marketing, Faculty of Business and   Science (FoBIS)  UCSI University.

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