Researchers

Assistant Professor Dr 'Aeshah Binti Mohd Ali @ Umar

Areas of Interest:

Management (Consumer Behavior, Customer Loyalty, Strategic Management, Business Management)

Marketing (Digital Marketing, Strategic Marketing, Business Marketing)

Entrepreneurship

Assistant Professor Dr Chua Beng Hui @ Bobby Chai Boon Hui

Areas of Interest:

Corporate Entrepreneurship

Business Strategy

Consumer Banking

Financial Sales Management

Marketing

Assistant Professor Dr Dazmin bin Daud

Areas of Interest:

Logistics engineering

Human resource management

Human resource development

Organisational behaviour

Assistant Professor Dr Hasbollah Bin Mat Saad

Areas of Interest:

Constitutional Law

Islamic Law

Comparative Law (Civil & Syariah Law)

Business Law

Criminal Law

Associate Professor Dr Liew Chee Yoong

Areas of Interest:

Green and Climate Finance

Green Growth

Sustainable Finance

Corporate Finance

Financial Inclusion

Financial Innovation, Digital Finance and Artificial Intelligence in Finance

Market Microstructure

Financial Investment

Business Economics and Information Economics

Corporate Governance and Corporate Social Responsibility (CSR)

Risk-Spillover and Financial Contagion

Assistant Professor Dr Loh Yue Fang

Areas of Interest:

Statistical computation and simulation

Data analysis

Applied statistics

Assistant Professor Dr Mohamad Aznillah Bin Ahmad

Areas of Interest:

Accounting

Strategic Management

Supply Chain Finance

Management

Business Management

Assistant Professor Dr Mosharrof Hosen

Areas of Interest:

Corporate governance

Risk management

Financial Technology (FinTech)

Artificial Intelligence (AI)

Higher Education

Social Media

Blockchain

Islamic Banking and Finance

Assistant Professor Dr Naveed Ur Rehman

Areas of Interest:

Organizational Sustainability

Green HRM

Entrepreneurship

Green Management

Workplace Innovation

Gender in Management

Assistant Professor Dr Noorsiah Binti Ahmad

Areas of Interest:

Transport, Logistics and Supply Chain

Halal Logistics

Technology application incorporated in transport, logistics and supply chain including halal logistics

Assistant Professor Dr Quah Kheng Siong

Areas of Interest:

Corporate social responsibility

Scale development

Social marketing

Marketing / Branding

Assistant Professor Dr Rajat Subhra Chatterjee

Areas of Interest:

Sustainable Consumption

Message design

Voluntary simplicity

Consumer Behaviour

Assistant Professor Dr Taslima Jannat

Areas of Interest:

Business Ethics and Corporate Governance

Employee and Organizational Behavior

Human Psychology

Circular Economy & Sustainable practice

Assistant Professor Dr Tayyab Amjad

Areas of Interest:

Digital Entrepreneurial Marketing

Entrepreneurship Education

Qualitative Research

Bibliometric Analysis

Assistant Professor Dr Umathevi A/P Munikrishnan

Areas of Interest:

Small Medium Enterprise - job creation, contribution of SMEs to the national economy

Tourism - Tourism development, rural tourism entreprenuership

Technology adoption - survival strategy

Business economics - cashless payment, e-commerce, mobile commerce, insurance

Entreprenurship - SMEs and rural entreprenurship

Assistant Professor Foo Fang Ee

Areas of Interest:

Human resource management

Talent management

Organizational behaviors

Organization development

Change management

Supply Chain Management

Assistant Professor Sudesh G. Balasubramaniam

Areas of Interest:

Social Entreprenuership

Quality Management

Non-Governmental Organisations and Social Entrepreneurship Development

Ethical Leadership

Dr Linda A/P Seduram

Areas of Interest:

Branding loyalty

Consumer behavior

Social Media Marketing

Dr Marcia Edna Santhanarajan

Areas of Interest:

Behavioural finance and economics

Retirement and investment planning

FinTech and Sustainable finance.

Dr Mohsen Jafarian

Areas of Interest:

ESG and Green Finance

Asset Pricing and Valuation

Corporat Finance and Banking

Risk and Volatility

Dr Norliza Binti Omar

Areas of Interest:

Workk-life balance of women entrepreneurs (Wlbwe)

Entrpreneurship

Communication

Corporate Communication

Dr Nur Diyana Binti Mustapha

Areas of Interest:

Corportae Social Innovation

Organisational Innovation Culture

Dr Nurul 'Iffah Binti M A Zaaba

Areas of Interest:

I am very keen to explore how business pay their zakat.

I am very much interested in Islamic banks on how they report and distribute their zakat.

Dr Wong Hoong Sang

Areas of Interest:

Fisheries economics

Behavioral economics

Micro-Macro relationships

Economics Education

Ts Bahri Bin Mahmud

Areas of Interest:

Integrated logistics reporting system (SAP-ERP)

Sensors and Internet of things (IOT) on logistics

Green Ship Technology

Logistics operational health and safety

Sr Marina Binti Hassan

Areas of Interest:

Transit-oriented development

Added value to property

Alexa Loi Min Wei

Areas of Interest:

Consumer Behaviour

Services Marketing

Education Management

Jap Kouk Ping

Areas of Interest:

Accounting

Sustainable Development Goals

Financial Reporting Standards

Taxation

Company law

Auditing

Nazliwati binti Mohamed

Areas of Interest:

Consumer Behaviour

Sustainable Consumption

Halal logistic

Retailing

Noor Zira Azlin Binti Md Zaki

Areas of Interest:

Medical Law

Ethics Children vaccination

Nur Aqilah Bt Zainordin

Areas of Interest:

Islamic banking and finance , Waqf , Social Finance

Finance

Islamic Investment , Islamic Wealth management , Islamic Fintech

Ooi Soon Beng

Areas of Interest:

Economics

Macroconomics

Radha A/P K. Krishnan Nair

Areas of Interest:

Total Quality Management

Corporate Governance

Accounting (Financial, Management and Auditing)

Shakerin bin Ismail

Areas of Interest:

Financial reporting

Financial planning

Islamic finance

Sharifah Maziah Binti Wan Habib

Areas of Interest:

Business Ecosystem

Stakeholders of Sustainability

Marketing of Green Mobility Powered by Renewables

Open Innovation

Business alliances

Steve Woon Tian Kai

Areas of Interest:

International Business

Cross-cultural studies

Marketing

Management

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