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Researchers

  • Professor Ts Dr Ganeshsree A/P Selvachandran

    Areas of Interest:

    Fuzzy mathematics and fuzzy computing
    Artificial intelligence
    Evolutionary computing
    Machine learning
    Soft computing
    Fuzzy logic and systems
    Algebraic and hyperalgebraic theory

  • Professor Dr Ong Seng Huat, FASc

    Areas of Interest:

    Discrete distribution theory and mixture modelling
    Data mining and statistical data analysis
    Simulation and Computation
    Probability & Statistics (Statistical Modelling and Inference)


  • Assistant Professor Dr Ganesh A/L Ramasamy

    Areas of Interest:

    Service quality
    Consumer satisfaction
    Consumer behaviour
    Sustainable marketing strategy
    Consumer Attitude
    Buying Behavior
    Employee Turnover
    Strategic human resource management





  • Assistant Professor Dr Umathevi A/P Munikrishnan

    Areas of Interest:

    Small Medium Enterprise - job creation, contribution of SMEs to the national economy
    Tourism - Tourism development, rural tourism entreprenuership
    Technology adoption - survival strategy
    Business economics - cashless payment, e-commerce, mobile commerce, insurance
    Entreprenurship - SMEs and rural entreprenurship

  • Assistant Professor Foo Fang Ee

    Areas of Interest:

    Human resource management
    Talent management
    Organizational behaviors
    Organization development
    Change management
    Supply Chain Management





  • Dr Loh Yue Fang

    Areas of Interest:

    Statistical computation and simulation
    Data analysis
    Applied statistics

  • Dr Marcia Edna Santhanarajan

    Areas of Interest:

    Retirement financial planning
    Individual financial planning
    Investment behaviour, Behavioural finance

  • Dr Wong Hoong Sang

    Areas of Interest:

    Behavioral economics - research in individual behaviors such as reference points, target income, risk preference, myopic behavior
    Agricultural eocnomics - promoting sustainable food supply, demand behaviors, income diversifications
    Economic planning - state and federal economic master plan

  • Ts Bahri Bin Mahmud

    Areas of Interest:

    Integrated logistics reporting system (SAP-ERP)
    Sensors and Internet of things (IOT) on logistics
    Green Ship Technology
    Logistics operational health and safety

  • Alexa Loi Min Wei

    Areas of Interest:

    Consumer Behaviour
    Services Marketing
    Education Management


  • Ho Swee Jack

    Areas of Interest:

    Business & Management
    Finance
    Actuarial Science

  • Jap Kouk Ping

    Areas of Interest:

    Accounting
    Sustainable Development Goals
    Financial Reporting Standards
    Taxation
    Company law
    Auditing

  • Dr Lim Ai Fen

    Areas of Interest:

    Total Quality Management
    Knowledge Management
    Organizational Innovation




  • Nur Aqilah Bt Zainordin

    Areas of Interest:

    Islamic banking and finance , Waqf , Social Finance
    Finance
    Islamic Investment , Islamic Wealth management , Islamic Fintech



  • Penny Ngu Ai Huong

    Areas of Interest:

    Smoothed location model
    Principal component analysis
    Multiple correspondence analysis
    SPSS




  • Steve Woon Tian Kai

    Areas of Interest:

    International Business
    Cross-cultural studies
    Marketing
    Management