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Research Impact:
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Steve Woon Tian Kai

Lecturer

Academic Qualifications

MBA International
BComm

Areas of Interest
International Business
Cross-cultural studies
Marketing
Management
Publications

  1. Leong, C.M, Loi, A.M.W & Woon, S. (2021). The influence of social media eWOM information on purchase intention. Journal of Marketing Analytics. https://doi.org/10.1057/s41270-021-00132-9

Conferences

  1. Sarawak International Business Exhibition and Conference (SIBEC)
  2. World Islamic Economic Forum (WIEF)

List of Research Supervision

List of Undergraduate Supervision:

  1. Abel Lee Kar Ching & Amy Su Kah Yee (2019). Determining the Factors Affecting the Saving Behavior Among Generation Y in Kuching, Sarawak.
  2. Kong Pang Zheng (2021. Factors Affecting Customer Loyalty in Supermarket Industry: A Case Study in Kuching, Sarawak.