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Faculty of Business and Information Science
Faculty of Business and Management

UCSI Graduate Business School

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Research Impact:
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Nazliwati binti Mohamed

Lecturer | Department of Marketing

Academic Qualifications

MMgt 
BHSc (Hons)

Areas of Interest
Consumer Behaviour
Sustainable Consumption
Halal logistic
Retailing
Research

Current research project

The effect of materialization of national ideology towards the perception and attitude of consumers through retailing.

Publications

Selected Journal Publications and Conferences

  1. Halal logistics: A Marketing Mix Perspective
    ABA Hamid, MS Ab Talib, N Mohamad - Intellectual Discourse, 2014
  2. "A Systematic Review of Guilt Appeal in Environmental Marketing” in 12th Asian Academy of Management International Conference 2017, October 6-9, 2017, Malaysia.

Training and Workshops

  1. UCSI November Training Series 2018
  2. OBE Training 2018
  3. Committee in Malaysia Economic Forum by representative of World Bank (Malaysia) 2018
  4. UCSI University Research Workshop; conducted in November 2016
  5. Symposium on Blended learning Techniques held at UCSI University in November 2013
  6. Workshop on Statistical Data Analysis; Module 1 attended in November 2011
  7. Outcome Based Education (OBE) training conducted in December 2010

Selective Contribution

  1. In Charge (Faculty Level): UCSI University Teaching & Learning ( 2016-2018)
  2. Committee for Annual Program Review Meeting (APRM), B.A. (Hons) in Marketing Programme, Department of Marketing, Faculty of Business and Science (FoBIS) UCSI University.

Awards and Recognition

Excellence teaching award for May semester 2017 – Retail Brand Management Subject.

List of Membership in Professional and Academic Bodies

2017-2019: Member; Institute of Marketing Professionals (IIMP) Canada.