VIRTUAL TOUR
Assistant Professor Foo Fang Ee
Head, Academic Collaboration & Industrial Partnership
Academic Qualifications
MBA
BSc
Areas of Interest
Human resource management
Talent management
Organizational behaviors
Organization development
Change management
Supply Chain Management
Research
Current Research Project
- Determinants of employee turnover intention: From internal relations perspective (collaborate with MBA student Wong Wei Key) (on-going)
- Mobile Taxi: A new revolution in the Taxi Industry? (Completed: 2017)
Research Grant (Internal)
UCSI University Pioneer Scientist Incentive Fund (PSIF)
Title: Mobile Taxi: A New Revolution in the Taxi Industry
Code: Proj-In-FOBIS-004
Amount: RM17,610
Year: 2017
Publications
- KB Ooi, FE Foo, GWH Tan, JJ Hew, LY Leong (2020). Taxi within a grab? A gender-invariant model of mobile taxi adoption. Industrial Management & Data Systems 121 (2), 312-332.
- KB Ooi, FE Foo & GWH Tan (2018). Can mobile taxi redefine the transportation industry? A systematic review from the consumer perspective. International Journal of Mobile Communication 16 (3), 341-359.
- Othman, R., Fang Ee, F., & Lay Shi, N. (2010). Understanding dysfunctional leader-member exchange: antecedents and outcomes. Leadership & Organization Development Journal, 31(4), 337-350.
Contribution to Society
- Reviewer for Personnel Review (2015)
- Program Assessor for Diploma in Business Administration, UCSI College (2017)
Mentor/ Coach for Competition
International:
- Asia Business Case Competition 2018
(Organizer: Nanyang Technology University; Venue: NUS, Singapore)
Result: Semi-finalist (opponents: University of Toronto, University of Otago)
Case: Energo Labs in Southwest Asia – Persevere, Pivot or Perish - HSBC/HKU Asia Pacific Case Study Competition 2017
(Organizer: Hong Kong and Shanghai Bank, Hong Kong University; Venue: HKU, Hong Kong)
Result: Semi-finalist- Case semi-final round: Starbucks China: Managing Growth through Innovation
Opponent: City University of Hong Kong - Case 2nd round: Facebook: Facing Off Against Tencent
Opponent: University of Colombo - Case 1st round: Wealthfront: Buried or Breakthrough? The Story of a Robot Investment Advisory Company
Opponents: University of Belgrade, National University of Singapore
- Case semi-final round: Starbucks China: Managing Growth through Innovation
Domestic:
- HSBC-Enactus Case Study Competition 2018
(Organizer: Hong Kong and Shanghai Bank Malaysia, Enactus; Venue: Hotel Istana, Kuala Lumpur)
Result: Semi-finalist- Case semi-final round:
Nike versus New Balance: Trade Policy in a World of Global Value Chains
Opponents: Universiti Sains Malaysia, Taylors University - Case 1st round:
Go-Jek in Indonesia: Seizing Digital Opportunities at the Bottom of the Pyramid
Opponents: International Islamic Universiti Malaysia, Universiti Tenaga Nasional, Universiti Tunku Abdul Rahman
- Case semi-final round:
- HSBC-Enactus Case Study Competition 2017
(Organizer: Hong Kong and Shanghai Bank Malaysia, Enactus; Venue: Hotel Istana, Kuala Lumpur)
Result: Champion- Case final round: BitGold: Turning Digital Currency into Gold
Opponents: Management and Science University, Multimedia University, Heriot Watt University - Case semi-final round:
Opponents: Tunku Abdul Rahman University College, Universiti Tunku Abdul Rahman - Case 1st round: Green Mountain Coffee Roasters, Inc
Opponents: Universiti Malaya, Sunway University, Tunku Abdul Rahman University College, Universiti Kebangsaan Malaysia, Universiti Kuala Lumpur Business School
- Case final round: BitGold: Turning Digital Currency into Gold
Research Grants
| No. | Name of grant | Funder | Project Title | Code | Duration | Role | Amount | Status |
| 1. | Pioneer Scientiest Incentive Fund (PSIF) | UCSI University | Mobile Taxi: A New Revolution in the Taxi Industry | PROJ-In-FOBIS-004 | 12 months | Pincipal Investiga | RM17,651 | Completed |
| 2. | Research Excellence & Innovation Grant (REIG) | UCSI University | Optimiazation & Development of a Spirulina-based Home-learning Kit for Integrated STEM Learning | REIG-FOSSLA-2021/019 | 24 months | co-Researcher | RM42,600 | On-going |
Current Research Project
- Supply Chain Management and Competitive Advantage
