Achievements

CONSUMERS' USAGE OF MOBILE PAYMENT SYSTEMS: AN APPLICATION OF THE INNOVATION RESISTANCE AND COPING THEORY ON THE TOURISM SECTOR

Publish a paper entitled: "Consumers' Usage of Mobile Payment Systems: An Application of the Innovation Resistance and Coping Theory on the Tourism Sector", Kybernetes (Emerald Group Publishing) WoS (Impact Factor: 2.5), SCOPUS (Q2, CiteScore 4.5), ABS Ranked, https://doi.org/10.1108/K-03-2023-0495

AWARDED THE FUNDAMENTAL RESEARCH GRANT SCHEME (FRGS) AMOUNTING RM133,000

Congratulations to Assistant Professor Dr Liew Chee Yoong for being awarded the Fundamental Research Grant Scheme (FRGS) worth RM133,000.00 for their project entitled "Green Growth And Institutional Investors' Investment Choices: Are Government Incentives Crucial?"

HOW DO SOCIAL MEDIA INFLUENCERS INSPIRE CONSUMERS' PURCHASE DECISIONS? THE MEDIATING ROLE OF PARASOCIAL RELATIONSHIPS

Published a paper entitled, "How do social media influencers inspire consumers' purchase decisions? The mediating role of parasocial relationships." on International Journal of Consumer Studies, indexed to Scopus (Q1), ABDC (A category), WoS (Impact Factor: 7.096).

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HEALTH BELIEF AND BEHAVIOR: AN ANALYSIS OF THE PREDICTORS FOR RECEIVING COVID-19 VACCINES IN MALAYSIA

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BUSINESS STUDENTS’ PERSPECTIVES ON CASE METHOD COACHING FOR PROBLEM-BASED LEARNING: IMPACT ON STUDENT ENGAGEMENT AND LEARNING PERFORMANCE IN HIGHER EDUCATION

His paper entitled, "Business students’ perspectives on case method coaching for problem-based learning: Impact on student engagement and learning performance in higher education" was published in the Education and Training journal (Scopus Q1, WOS (SSCI) JCR Q2, IF=2.948; AJG 2022 Rank 1).

DO INSTITUTIONAL OWNERSHIP AND INNOVATION INFLUENCE IDIOSYNCRATIC RISK?

His paper entitled, "Do Institutional Ownership And Innovation Influence Idiosyncratic Risk?" was published in the Global Finance Journal (Scopus Q1, WOS (SSCI) JCR Q2, IF: 2.853, AJG 2022 Rank 2, ABDC Ranked A).

RECEIVED THE INSPIRING HUMANITARIAN AWARD 2022 BY WORLD HUMANITARIAN DRIVE (WHD), LONDON, UNITED KINGDOM ON 29 APRIL 2022

Received the Inspiring Humanitarian Award 2022 by World Humanitarian Drive (WHD), London, United Kingdom on 29 April 2022.

Assistant Professor Sudesh is also the National President of the Universal Peace Federation Malaysia since 2017. His other notable recognitions for social work include being conferred the Ambassador for Peace Award in May 2010 by Universal Peace Federation International, an NGO in general consultative status with the Economic and Social Council of the United Nations, and the HyoJeong Global Award by FFWPU International in May 2018.

WHAT’S STOPPING YOU FROM MIGRATING TO MOBILE TOURISM SHOPPING

For having his paper recognised as the "Most read papers" and "Most cited articles" in the last 12 months and 36 months respectively by Taylor and Francis. Paper titled, "What’s stopping you from migrating to mobile tourism shopping" in the Journal of Computer Information Systems (Scopus indexed; WoS (SCIE), IF= 3.317, ABDC -A ranked). 

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WHAT DRIVES ATTITUDE, PURCHASE INTENTION, AND CONSUMER BUYING BEHAVIOR TOWARD ORGANIC FOOD?

Published a paper entitled, “What drives attitude, purchase intention, and consumer buying behavior toward organic food? A self-determination theory and theory of planned behavior perspective” in the British Food Journal Impact Factor: 3.224 (Indexed in SCOPUS, Web of Science (Clarivate Analytics), ABDC ranked B). 

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FORECASTING ANNUAL NATURAL GAS CONSUMPTION IN USA: APPLICATION OF MACHINE LEARNING TECHNIQUES- ANN AND SVM

Published a paper entitled, "Forecasting annual natural gas consumption in USA: Application of machine learning techniques- ANN and SVM" in the Resources Policy Journal (SSCI-IF 8.222, Scopus Q1, ABDC ranked B, and CABS 2). 

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