(From left ) Dr Lee, Mr Chan, (centre) Prof. Eng, Associate Prof. Dr Toh, Dean for the Faculty of Management and Information Technology, Yvonne Lee and Miss Tan.

(From right) Associate Prof. Dr Toh Kian Kok, presenting a token of appreciation to Professor Eng Teck Yong

(From right) Associate Prof. Dr Toh Kian Kok, presenting a token of appreciation to Professor Eng Teck Yong

Prof. Eng Teck Yong delivering his Talk, “Enhancing Product Newness”.

From left ) Dr Lee, Mr Chan, (centre) Prof. Eng, Associate Prof. Dr Toh, Dean for the Faculty of Management and Information Technology, Yvonne Lee and Miss Tan.

Kuala Lumpur, 13 September, 2011 - UCSI University’s Faculty of Management and Information Technology together with the Marketing Student Association (MaSA) held a public talk entitled “Enhancing product newness” on today’s competitive markets. The Talk which was delivered by Prof. Eng Teck Yong, the Associate Director of Research, the Head of the Entrepreneurship and Innovation Department and a professor of Marketing at the University of Essex, the United Kingdom, was organized at UCSI University, South Wing. 

The public talk was attended by Associate Professor Dr Lachman Tarachand, Deputy Vice Chancellor of Student Operations, Associate Prof. Dr Toh Kian Kok, Dean for the Faculty of Management and Information Technology, Dr Lee Kim Lian, the Head of the Marketing Department, as well as lecturers and students from the marketing domain. 

Prof. Eng’s research experience revolves around three areas: (1) business marketing, (2) innovations and (3) dynamic capabilities – looking through the theoretical lens of market orientation, the resource-based view, the organizational learning and the network theory, with his empirical research focussing on the high-technology sectors, the manufacturing industries, as well as the non-profit sectors. He has published multiple journal articles related to his research on marketing issues. His recent publications “Six sigma: Insights from organizational innovativeness and market orientation” appeared in the “International Journal of Quality & Reliability Management”. 

Based on his findings, Prof. Eng has come up with a new framework to understand the development stages of a new product that involved explaining the importance of market signal interactions within the context of market dynamism for a firm. According to Prof. Eng, “dynamic capabilities make it possible for firms to extend, modify and disseminate new capabilities to increase product innovation newness”. 

Overall this public talk enhances participants’ understanding of developing product newness in today’s competitive markets.