Associate Professor Dr Hew Jun Jie
Associate Professor
Areas of Interest
1. Most Downloaded Article from Elsevier for a Telematics and Informatics (SSCI)journal article entitled “Hall of fame for mobile commerce and its applications: Abibliometric evaluation of a decade and a half (2000-2015)”.
2. Winner of Review Writing Competition 2017 from Emerald for wining in aReview Writing Competition.
3. Most Downloaded Article from Elsevier for an Expert Systems With Applications (SCIE) journal article entitled “Cloud computing in manufacturing: The next industrial revolution in Malaysia?”.
4. Most Downloaded Article from Elsevier for a Telematics and Informatics (SSCI) journal article entitled “The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?”.
5. Most Cited Paper from Emerald for an Industrial Management & Data Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A) journal article entitled “What catalyses mobile apps usage intention: an empirical analysis”.
6. Most Downloaded Article from Elsevier for a Technological Forecasting and Social Change (SSCI; AJG-2024 Level 3; ABDC Ranked A) journal article entitled “The age of mobile social commerce: An Artificial Neural Network analysis on its resistances”.
7. Top Social Media Article from Elsevier for a Technological Forecasting and Social Change (SSCI; AJG-2024 Level 3; ABDC Ranked A) journal article entitled “The age of mobile social commerce: An Artificial Neural Network analysis on its resistances”.
8. PlumX Metrics - Top Social Media Articles 2019-2020 3rd Place from Elsevier for a Technological Forecasting and Social Change (SSCI; AJG-2024 Level 3; ABDC Ranked A) journal article entitled “The age of mobile social commerce: An Artificial Neural Network analysis on its resistances”.
9. Most Downloaded Article from Elsevier for an International Journal of Information Management (SSCI; AJG-2024 Level 2; ABDC Ranked A*) journal article entitled “Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs”.
10. Most Downloaded Article from Elsevier for an Expert Systems With Applications (SCIE) journal article entitled “Wearable payment: A deep learning-based dual-stage SEM-ANN analysis”.
11. Highly Cited Paper from Clarivate Analytics for a Tourism Management (SSCI; AJG-2024 Level 4; ABDC Ranked A*) journal article entitled “Mobile social tourism shopping: A dual-stage analysis of a multi-mediation model”.
12. Highly Cited Paper and Hot Paper from Clarivate Analytics for an International Journal of Information Management (SSCI; AJG-2024 Level 2; ABDC Ranked A*) journal article entitled “Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs”.
13. Top Downloaded Article from Elsevier for a Technology in Society (SSCI) journal article entitled “The disruptive mobile wallet in the hospital industry: An extended mobile technology acceptance model”.
14. Most Downloaded Paper from Elsevier for a Journal of Retailing and Consumer Services (SSCI; AJG-2024 Level 2; ABDC Ranked A) journal article entitled “QR code and mobile payment: The disruptive forces in retail”.
15. Most Cited Article from Elsevier for an Expert Systems With Applications (SCIE) journal article entitled “Cloud computing in manufacturing: The next industrial revolution in Malaysia?”.
16. Most Cited Paper from Elsevier for an International Journal of Information Management (SSCI; AJG-2024 Level 2; ABDC Ranked A*) journal article entitled “Time to seize the digital evolution: Adoption of blockchain in operations and supply chain management among Malaysian SMEs”.
17. Most Cited Article for a Journal of Computer Information Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A) journal article entitled “Towards a cashless society: The imminent role of wearable technology”.
18. Top Cited Article from Elsevier for a Technology in Society (SSCI) journal article entitled “The disruptive mobile wallet in the hospital industry: An extended mobile technology acceptance model”.
19. Top Cited Paper from Emerald for an Internet Research (SCIE/SSCI; AJG-2024 Level 3; ABDC Ranked A) journal article entitled “The past and beyond of mobile payment research: A development of the mobile payment framework”.
20. Top Cited Paper from Emerald for an Industrial Management & Data Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A) journal article entitled “An SEM-ANN analysis of the impacts of Blockchain on competitive advantage”.
21. Top Cited Paper from Emerald for an Asia Pacific Journal of Marketing and Logistics (SSCI; ABDC Ranked A) journal article entitled “Metaverse in marketing and logistics: the state of the art and the path forward”.
22. Top Downloaded Paper from Emerald for an Asia Pacific Journal of Marketing and Logistics (SSCI; ABDC Ranked A) journal article entitled “Metaverse in marketing and logistics: the state of the art and the path forward”.
23. Winner of Outstanding Reviewer for International Journal of Bank Marketing in the 2024 Emerald Literati Awards.
24. Malaysia’s Research Star Award from Ministry of Higher Education.
25. Top Cited Scholar 2025 from Scilit.
26. Highly Commended National Outstanding Young Educator Award from the Private Education Cooperative of Malaysia.
1. “Understanding repurchase intention in chat commerce with the cognitive affective-conative framework”, UCSI University Research Excellence & Innovation Grant, June2022 - May 2023, awarded RM5,000 (collaborator, collaborated with Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Keng-Boon Ooi, Voon-Hsien Lee, Xiu-Ming Loh, andBoon-In Tan).
2. “Generative AI in health tourism: Analysing tourists’ decision-making process usingUtilisation Behavioural Model”, Universiti Tunku Abdul Rahman Research Fund,November 2024 - October 2025, awarded RM36,100 (collaborator, collaborated withAi-Na Seow, T. Vishvanathan, Yuen-Onn Choong, Siew-Yong Lam, and Chee-KeongChoong).
3. “Reconceptualizing human-in-the-loop design for healthcare automation”, UniversitiTunku Abdul Rahman Research Fund, November 2024 - October 2025, awardedRM33,600 (collaborator, collaborated with Jing-Jing Chang, Ai-Na Seow, Zi-Xin Oh,William Yeoh, and Nani Draman).
1. “Continuance intention to purchase smartphones: A study on gender differencesamong Malaysians”, Universiti Tunku Abdul Rahman Research Fund, January 2016 -December 2016, awarded RM3,150 (principal investigator, collaborated with Mohd Nizam Bin A. Badaruddin and Krishna Moorthy Manicka Nadar).
2. “Mobile social media advertising in tourism: A new form of marketing channel?”, Universiti Tunku Abdul Rahman Research Fund, January 2017 - December 2017, awarded RM3,500 (collaborator, collaborated with Garry Wei-Han Tan, Voon-Hsien Lee, Keng-Boon Ooi, and Lai-Wan Wong).
3. “Wearable payment: The way of the future?”, Universiti Tunku Abdul Rahman Research Fund, January 2018 - December 2018, awarded RM4,302 (collaborator, collaborated with Voon-Hsien Lee, Lai-Ying Leong, Garry Wei-Han Tan, and Keng-Boon Ooi).
4. “What drives Blockchain integration in SMEs towards achieving competitive advantage? A Technology-Organization-Environment perspective”, Universiti Tunku Abdul Rahman Research Fund, December 2019 - December 2020, awarded RM1,200 (collaborator, collaborated with Lai-Ying Leong, Voon-Hsien Lee, Garry Wei-Han Tan, and Keng-Boon Ooi).
5. “Social media influencers: A new form of marketing strategy?”, UCSI University Pioneer Scientist Incentive Fund, November 2019 - November 2021, awarded RM23,156 (collaborator, collaborated with Keng-Boon Ooi, Voon-Hsien Lee, Lai-Ying Leong, Garry Wei-Han Tan, and Ai-Fen Lim).
Publications (past 5 years)
1. Jun-Jie Hew, Voon-Hsien Lee, Keng-Boon Ooi, Binshan Lin, “Computer science inASEAN: A ten-year bibliometric analysis (2009–2018)”, Journal of ComputerInformation Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Taylor & Francis,2021, Volume 61, Issue 3, pp 247-255.
2. Lai-Wan Wong, Lai-Ying Leong, Jun-Jie Hew, Garry Wei-Han Tan, Keng-BoonOoi, “Time to seize the digital evolution: Adoption of blockchain in operations andsupply chain management among Malaysian SMEs”, International Journal ofInformation Management (SSCI; AJG-2024 Level 2; ABDC Ranked A*), Elsevier, 2020,Volume 52, Article 101997 (This paper received the “Most Downloaded Article” and“Most Cited Paper” awards from Elsevier, on top of receiving “Highly Cited Paper” and “Hot Paper” awards from Clarivate Analytics).
3. Keng-Boon Ooi, Voon-Hsien Lee, Jun-Jie Hew, Binshan Lin, “Mobile social cyberbullying: Why are keyboard warriors raging?”, Journal of Computer Information Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Taylor & Francis, 2021, Volume 61, Issue 4, pp 371-382.
4. Xiu-Ming Loh, Voon-Hsien Lee, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi, “Towards a cashless society: The imminent role of wearable technology”, Journal of Computer Information Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Taylor & Francis, 2022, Volume 62, Issue 1, pp 39-49 (This paper received the “Most Cited Articles” award).
5. Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, Keng-Boon Ooi, “Wearable payment: A deep learning-based dual-stage SEM-ANN analysis”, Expert Systems With Applications (SCIE), Elsevier, 2020, Volume 157, Article 113477 (This paper received the “Most Downloaded Article” award from Elsevier).
6. Jun-Jie Hew, Lai-Wan Wong, Garry Wei-Han Tan, Keng-Boon Ooi, Binshan Lin, “The blockchain-based Halal traceability systems: A hype or reality?”, Supply Chain Management: An International Journal (SSCI; AJG-2024 Level 3; ABDC Ranked A), Emerald, 2020, Volume 25, Issue 6, pp 863-879.
7. Lai-Wan Wong, Garry Wei-Han Tan, Jun-Jie Hew, Keng-Boon Ooi, Lai-Ying Leong, “Mobile social media marketing: A new marketing channel among digital natives in higher education?”, Journal of Marketing for Higher Education (SSCI), Taylor & Francis, 2022, Volume 32, Issue 1, pp 113-137.
8. Li-Ya Yan, Garry Wei-Han Tan, Xiu-Ming Loh, Jun-Jie Hew, Keng-Boon Ooi, “QR code and mobile payment: The disruptive forces in retail”, Journal of Retailing and Consumer Services (SSCI; AJG-2024 Level 2; ABDC Ranked A), Elsevier, 2021, Volume 58, Article 102300 (This paper received the “Most Downloaded Paper” award from Elsevier).
9. Susan Lew, Garry Wei-Han Tan, Xiu-Ming Loh, Jun-Jie Hew, Keng-Boon Ooi, “The disruptive mobile wallet in the hospitality industry: An extended mobile technology acceptance model”, Technology in Society (SSCI), Elsevier, 2020, Volume 63, Article 101430 (This paper received the “Top Downloaded Article” and “Top Cited Article” awards from Elsevier).
10. Keng-Boon Ooi, Fang-Ee Foo, Garry Wei-Han Tan, Jun-Jie Hew, Lai-Ying Leong, “Taxi within a grab? A gender-invariant model of mobile taxi adoption”, Industrial Management & Data Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Emerald, 2021, Volume 121, Issue 2, pp 312-332.
11. Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei-Han Tan, Keng-Boon Ooi, “The dark side of compulsory e-education: Are students really happy and learning during the COVID-19 pandemic?”, International Journal of Human-Computer Interaction (SCIE/SSCI), Taylor & Francis, 2022, Volume 38, Issue 12, pp 1168-1181.
12. Lai-Ying Leong, Jun-Jie Hew, Lai-Wan Wong, Binshan Lin, “The past and beyond of mobile payment research: A development of the mobile payment framework”, Internet Research (SCIE/SSCI; AJG-2024 Level 3; ABDC Ranked A), Emerald, 2022, Volume 32, Issue 6, pp 1757-1782 (This paper received the “Top Cited Paper” award from Emerald).
13. Lai-Ying Leong, Jun-Jie Hew, Voon-Hsien Lee, Garry Wei-Han Tan, Keng-Boon Ooi, Nripendra P. Rana, “An SEM-ANN analysis of the impacts of Blockchain on competitive advantage”, Industrial Management & Data Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Emerald, 2023, Volume 123, Issue 3, pp 967-1004 (This paper received the “Top Cited Paper” award from Emerald).
14. Jun-Jie Hew, Voon‑Hsien Lee, Soo‑Ting T’ng, Garry Wei‑Han Tan, Keng‑Boon Ooi, Yogesh K. Dwivedi, “Are online mobile gamers really happy? On the suppressor role of online game addiction”, Information Systems Frontiers (SCIE; AJG-2024 Level 3; ABDC Ranked A), Springer, 2024, Volume 26, pp 217-249.
15. Xiu-Ming Loh, Voon‑Hsien Lee, Lai-Ying Leong, Eugene Cheng-Xi Aw, Tat-Huei Cham, Yun-Chia Tang, Jun-Jie Hew, “Understanding consumers’ resistance to pay with cryptocurrency in the sharing economy: A hybrid SEM-fsQCA approach”, Journal of Business Research (SSCI; AJG-2024 Level 3; ABDC Ranked A), Elsevier, 2023, Volume 159, Article 113726.
16. Keng-Boon Ooi, Voon‑Hsien Lee, Jun-Jie Hew, Lai-Ying Leong, Garry Wei‑Han Tan, Ai-Fen Lim, “Social media influencers: An effective marketing approach?”, Journal of Business Research (SSCI; AJG-2024 Level 3; ABDC Ranked A), Elsevier, 2023, Volume 160, Article 113773.
17. Eugene Cheng-Xi Aw, Lai-Ying Leong, Jun-Jie Hew, Nripendra P. Rana, Teck Ming Tan, Teck-Weng Jee, “Counteracting dark sides of robo-advisors: Justice, privacy and intrusion considerations”, International Journal of Bank Marketing (SSCI; ABDC Ranked A), Emerald, 2024, Volume 42, Issue 1, pp 133-151.
18. Garry Wei-Han Tan, Eugene Cheng-Xi Aw, Tat-Huei Cham, Keng-Boon Ooi, Yogesh K. Dwivedi, Ali Abdallah Alalwan, Janarthanan Balakrishnan, Hing Kai Chan, Jun-Jie Hew, Laurie Hughes, Varsha Jain, Voon-Hsien Lee, Binshan Lin, Nripendra P. Rana, Teck Ming Tan, “Metaverse in marketing and logistics: the state of the art and the path forward”, Asia Pacific Journal of Marketing and Logistics (SSCI; ABDC Ranked A), Emerald, 2023, Volume 35, Issue 12, pp 2932-2946 (This paper received the “Top Cited Paper” and “Top Downloaded Paper” awards from Emerald).
19. Lai-Wan Wong, Garry Wei-Han Tan, Keng-Boon Ooi, Jun-Jie Hew, Yogesh K. Dwivedi, “generative artificial intelligence in the creator economy”, Online Information Review, Emerald, 2024, Volume 48, Issue 7, pp 1515-1521.
20. Xiu-Ming Loh, Voon‑Hsien Lee, Jun-Jie Hew, Garry Wei-Han Tan, Keng-Boon Ooi, “The future is now but is it here to stay? Employees’ perspective on working from home”, Journal of Business Research (SSCI; AJG-2024 Level 3; ABDC Ranked A), Elsevier, 2023, Volume 167, Article 114190.
21. Jun-Jie Hew, Voon‑Hsien Lee, Lai-Ying Leong, “Why do mobile consumers resist mobile commerce applications? A hybrid fsQCA-ANN analysis”, Journal of Retailing and Consumer Services (SSCI; AJG-2024 Level 2; ABDC Ranked A), Elsevier, 2023, Volume 75, Article 103526.
22. Jun-Jie Hew, Voon‑Hsien Lee, Lai-Ying Leong, “Deciphering the resistance behaviours towards mobile commerce applications: A Mobile Commerce Applications Resistance Theory (MOCART)”, Computers in Human Behavior (SSCI; AJG-2024 Level 2; ABDC Ranked A), Elsevier, 2024, Volume 151, Article 108033.
23. Keng-Boon Ooi, Alex Koohang, Eugene Cheng-Xi Aw, Tat-Huei Cham, Cihan Cobanoglu, Charles Dennis, Yogesh K Dwivedi, Jun-Jie Hew, Heather Linton Kelly, Laurie Hughes, Chieh-Yu Lin, Anubhav Mishra, Ian Phau, Ramakrishnan Raman, Marianna Sigala, Yun-Chia Tang, Lai-Wan Wong, Garry Wei-Han Tan, “Unveiling the potential of generative artificial intelligence: a multidimensional journey into the future”, Industrial Management & Data Systems (SCIE; AJG-2024 Level 2; ABDC Ranked A), Emerald, 2025, Volume 125, Issue 2, pp 417-432.
24. Keng-Boon Ooi, Jun-Jie Hew, Eugene Cheng-Xi Aw, Tat-Huei Cham, Chieh-Yu Lin, Garry Wei-Han Tan, “I am too young for this! A moderated-mediation model of metaverse commerce resistance”, Journal of Retailing and Consumer Services (SSCI; AJG-2024 Level 2; ABDC Ranked A), Elsevier, 2025, Volume 84, Article 104224.
