1. Abid, M. F., Shamim, A., Thaichon, P., Quach, S., & Siddique, J. (2025). Designing an information technology-enabled framework in the retail service ecosystem. Technological Forecasting & Social Change, 215, 124078. (SSCI/JCR Q1, I.F: 13.3, Scopus Q1, ABDC-A, ABS-3)

2. Shamim, A., Abid, M. F., & Ahmad, F. (2024). S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing. Journal of Retailing and Consumer Services, 77, 103672. (SSCI/JCR Q1, I.F: 13.1, Scopus Q1, ABDC-A, ABS-2)

3. Abid, M. F., Shamim, A., Khan, Z., & Khan, I. (2022). Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use. Journal of Consumer Behaviour, 21(3), 583-601. (SSCI/JCR Q2, I.F: 4.3, Scopus Q1, ABDC-A, ABS-2)

4. Abid, M. F., Shamim, A., Thaichon, P., Quach, S., Siddique, J., & Awan, M. I. (2025). Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence. Marketing Intelligence & Planning, 43(5), 912-933. (JCR I.F: 5.4, Scopus Q2, ABDC-A, ABS-1)

5. Abid, M. F., Quach, S., Shamim, A., Thaichon, P., & Siddique, J. (2026). Customer experience of co-creation vs co-destruction in retailing: the role of key moments throughout the customer journey. Marketing Intelligence & Planning, 44(1), 96-120. (JCR I.F: 5.4, Scopus Q2, ABDC-A, ABS-1)

6. Abid, M. F., Siddique, J., Gulzar, A., Shamim, A., Dar, I. B., & Zafar, A. (2023). Integrating the commitment-trust theory to gauge customers loyalty in riding services. Journal of Promotion Management, 29(3), 305-337. (Scopus Q2, ABDC-B)

7. Hussain, A., Abid, M. F., Shamim, A., Ting, D. H., & Toha, M. A. (2023). Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?. Journal of Retailing and Consumer Services, 70, 103128. (SSCI/JCR Q1, I.F: 13.3, Scopus Q1, ABDC-A, ABS-2)

8. Saoula, O., Abid, M. F., Ahmad, M. J., Shamim, A., Patwary, A. K., & Yusr, M. M. (2023). Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image. Journal of Islamic Marketing. (JCR IF: 4.7 Scopus Q2, ABDC-B)

9. Saoula, O., Abid, M. F., Ahmad, M. J., & Shamim, A. (2025). What drives entrepreneurial intentions? Interplay between entrepreneurial education, financial support, role models and attitude towards entrepreneurship. Asia Pacific Journal of Innovation and Entrepreneurship, 19(2), 128-148. (JCR IF: 3.8)

10. Shamim, A., Ahn, J., Khan, I., Shah, M., & Abid, M. F. (2023). Make every interaction count-assessing the role of customers’ self-construal on value co-creation at service encounters. The International Review of Retail, Distribution and Consumer Research, 33(2), 178-201. (SSCI/JCR IF: 3.6, Scopus Q1, ABDC-B, ABS-1)

11. Saoula, O., Shamim, A., Ahmad, M. J., & Abid, M. F. (2023). Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education. Asia Pacific Journal of Innovation and Entrepreneurship, (ahead-of-print). (JCR I.F: 3.8)

12. Siddique, J., Shamim, A., Nawaz, M., & Abid, M. F. (2023). The hope and hype of neuromarketing: a bibliometric analysis. Journal of Contemporary Marketing Science, 6(1), 1-21.

13. Hussain, K., Fayyaz, M. S., Shamim, A., Abbasi, A. Z., Malik, S. J., & Abid, M. F. (2023). Attitude, repurchase intention and brand loyalty toward halal cosmetics. Journal of Islamic Marketing. (JCR IF: 4.7, Scopus Q2, ABDC-B)

14. Saoula, O., Shamim, A., Mohd Suki, N., Ahmad, M. J., Abid, M. F., Patwary, A. K., & Abbasi, A. Z. (2023). Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use. Spanish Journal of Marketing-ESIC, 27(2), 178-201. (JCR IF: 5.3, Scopus Q1, ABDC-B)