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Assistant Professor Dr Aijaz Ahmed Shaikh

Assistant Professor

Academic Qualifications

D. Sc. (Economics and Business Administration)
Master of Science in Economics
Postgraduate Diploma in Digital Business

Areas of Interest
Digital Marketing, Digital Marketing Strategy, and Consumer Behavior
Digital Technologies Adoption and User Behaviour in Digital Services
Marketing Analytics and Data-Driven Decision Making
E-Customer Relationship Management
Digital Social Innovation, Governance, and Technology Policy
AI Applications in Higher Education
Digital Payments including Mobile Money
Grants and Consultancy / Research Projects

1. Project title: The implementation of blockchain technologies in the higher education institutions in Kazakhstan

Grant No.: BR24993014

Position: Co-Principal Investigator

Duration: Jan 2025-Dec 2027

 

2. Project title: Digital Social Innovation in the UAE

Grant No.: UP23P05

Position: Co-Principal Investigator

Duration: Aug 2025-Dec 2026

Publications

Major Refereed Journal Publications

2026

  • Raigul Doszhan, R., Glavee-Geo, R., Sabidullina, A., Zhanibekova, G., Baimukhanova, S., Shaikh, A.A. (2026). Examining AI-Mobile payment applications through ISSM and perceived value theories: The role of alternative attractive service design options, European Research on Management and Business Economics, 32(2), 1-16. https://doi.org/10.1016/j.iedeen.2026.100315 [Scopus Indexed/Q1].
  • Shaikh, A. A. (2026). Governance of Generative AI in Developing Country Universities: A TOE-Based Integrative Review of Global Guidelines and Institutional Policies. Journal of Information and Knowledge Management, In press [Scopus Indexed/Q3].
  • Pobee, F., Jibril, A.B., Shaikh, A.A., and Rakhmanovna, S.S. (2026). E-commerce infrastructure in achieving e-commerce success: the moderating role of the ageing population. International Journal of Electronic Business, In Press [Scopus Indexed/Q3].

2025

  •  Salimgereyev, N., Shaikh, A.A., Mukhamediyev, B., and Czerewacz-Filipowicz, K. (2025). Revamping staffing strategy: a bottom-up approach. Annals of Operations Research, 353, 1079-1098. https://doi.org/10.1007/s10479-025-06813-3 [Scopus Indexed/Q1].
  • Al-Fraihat, D., Alshahrani, A. M., Alzaidi, M., Shaikh, A. A., Al-Obeidallah, M., & Al-Okaily, M. (2025). Exploring students’ perceptions of the design and use of the Moodle learning management system. Computers in Human Behavior Reports, 18, 1-14. https://doi.org/10.1016/j.chbr.2025.100685 [Scopus Indexed/Q1]
  • Doszhan, R. D., Zhumadilova, T. B., Zhakupova, B. Z., Daribayeva, M., Al-Okaily, M., & Shaikh, A. A. (2025). Redefining Fintech adoption in emerging market: extending the ISSM model. Journal of Financial Services Marketing, 30(3), 1-19. https://doi.org/10.1057/s41264-025-00312-z [Scopus Indexed/Q2]
  • Shaikh, A.A., Glavee-Geo, R., and Turginbaveya, A. (2025), Driving change: Unrevealing the landscapes of ride-sharing and ridehailing services in a developing country. Research in Transportation Business and Management, 60, 1-15. https://doi.org/10.1016/j.rtbm.2025.101351 [Scopus Indexed/Q1]
  • Kshetri, N., Sharma, R., & Shaikh, A. A. (2025). Economic and Social Impacts of Generative Artificial Intelligence. IT Professional, 27(2), 17-20. https://doi.org/10.1109/MITP.2025.3552884 [Scopus Indexed/Q2]
  • Araújo, F., Brandão, A., & Shaikh, A. A. (2025). Exploring the influence of patient testimonials on healthcare services: a social identity theory perspective. European Business Review, 37(3), 532-557. https://doi.org/10.1108/EBR-01-2024-0049 [Scopus Indexed/Q1]
  • Shaikh, A.A., Loucis, S., & Sharma, R. (2025). Implementing Responsible AI: A Life-Cycle Reference Model Based on FATES Principles. Journal of Information and Knowledge Management, 25(1), 1-14. https://doi.org/10.1142/S0219649225500789 [Scopus Indexed/Q3]

2024

  • Salimgereyev, N., Mukhamediyev, B. and Shaikh, A.A. (2024). Measuring the routine and non-routine task contents: a comparative study between state and industrial sector employees. International Journal of Productivity and Performance Management, 73(10), 3086-3111. https://doi.org/10.1108/IJPPM-03-2023-0129 [Scopus Indexed/Q1]
  • Shaikh, A. A., Liebana-Cabanillas, F., Alharthi, M., Alamoudi, H., & Karjaluoto, H. (2024). Analysing user well-being in ridehailing services. Spanish Journal of Marketing-ESIC, 28(2), 207-227. https://doi.org/10.1108/SJME-12-2022-0253 [Scopus Indexed/Q1]

2023

  • Buitek, E. К., Kaliyeva, S. A., Turginbayeva, A. N., Meldakhanova, M. K., & Shaikh, A. A. (2023). How much does an employer's attractiveness matter to youth employment? Evidence from a developing country. Asia-Pacific Journal of Business Administration. 17(1), 258-283. https://doi.org/10.1108/APJBA-02-2023-0086 [Scopus Indexed/Q1]
  • Alamoudi, H., Shaikh, A. A., Alharthi, M., & Dash, G. (2023). With great power comes great responsibilities–Examining platform-based mechanisms and institutional trust in rideshare services. Journal of Retailing and Consumer Services, 73, 1-15. https://doi.org/10.1016/j.jretconser.2023.103341 [Scopus Indexed/Q1]
  • Shaikh, A. A., Glavee-Geo, R., Karjaluoto, H., & Hinson, R. E. (2023). Mobile money as a driver of digital financial inclusion. Technological Forecasting and Social Change, 186, 1-14 https://doi.org/10.1016/j.techfore.2022.122158 [Scopus Indexed/Q1]

2022

  • Almajali, D., Al-Okaily, M., Al-Daoud, K., Weshah, S., & Shaikh, A. A. (2022). Go cashless! Mobile payment apps acceptance in developing countries: The Jordanian context perspective. Sustainability, 14(20), 1-18. https://doi.org/10.3390/su142013524 [Scopus Indexed/Q1]
  • Shaikh, A. A., Alamoudi, H., Alharthi, M., & Glavee-Geo, R. (2022). Advances in mobile financial services: a review of the literature and future research directions. International Journal of Bank Marketing, 41(1), 1-33. https://doi.org/10.1108/IJBM-06-2021-0230 [Scopus Indexed/Q1]
  • Alamoudi, H. O., Alharthi, M. D., Shaikh, A. A., & Haddoud, M. Y. (2022). Examining the antecedents and consequences of perceived value–a case study of mobile banking application usage in the Kingdom of Saudi Arabia. International Journal of Mobile Communications, 20(3), 263-284. https://doi.org/10.1504/IJMC.2022.122609 [Scopus Indexed/Q3]

2021

  • Karjaluoto, H., Glavee-Geo, R., Ramdhony, D., Shaikh, A. A., & Hurpaul, A. (2021). Consumption values and mobile banking services: Understanding the urban–rural dichotomy in a developing economy. International Journal of Bank Marketing, 39(2), 272-293. https://doi.org/10.1108/IJBM-03-2020-0129 [Scopus Indexed/Q1]
  • Cabrera-Sánchez, J. P., Villarejo-Ramos, Á. F., Liébana-Cabanillas, F., & Shaikh, A. A. (2021). Identifying relevant segments of AI applications adopters–Expanding the UTAUT2’s variables. Telematics and Informatics, 58, 1-18 https://doi.org/10.1016/j.tele.2020.101529 [Scopus Indexed/Q1]
  • Sharma, R. S., Shaikh, A. A., & Li, E. (2021). Designing Recommendation or Suggestion Systems: looking to the future. Electronic Markets, 31, 243-252 https://doi.org/10.1007/s12525-021-00478-z [Scopus Indexed/Q1]
  • Suyunchaliyeva, M. M., Nautiyal, R., Shaikh, A. A., and Sharma, R. (2021). The Use of Mobile Payment Systems in Post-COVID-19 Economic Recovery: Primary Research on an Emerging Market for Experience Goods. Sustainability, 13(24), 1-17. https://doi.org/10.3390/su132413511 [Scopus Indexed/Q1]
  • Sharma, R., Shaikh, A. A., Bekoe, S., & Ramasubramanian, G. (2021). Information, Communications and Media Technologies for Sustainability: Constructing Data-Driven Policy Narratives. Sustainability, 13(5), 29-34. https://doi.org/10.3390/su13052903 [Scopus Indexed/Q3]

2020

  • Karjaluoto, H., Shaikh, A. A., Leppäniemi, M., & Luomala, R. (2020). Examining consumers’ usage intention of contactless payment systems. International Journal of Bank Marketing, 38(2), 332-351 https://doi.org/10.1108/IJBM-04-2019-0155 [Scopus Indexed/Q1]
  • Glavee-Geo, R., Shaikh, A. A., Karjaluoto, H., & Hinson, R. E. (2020). Drivers and outcomes of consumer engagement: Insights from mobile money usage in Ghana. International Journal of Bank Marketing, 38(1), 1-20 https://doi.org/10.1108/IJBM-01-2019-0007 [Scopus Indexed/Q1]
  • Shaikh, A. A., Alharthi, M. D., & Alamoudi, H. O. (2020). Examining key drivers of consumer experience with (non-financial) digital services—An exploratory study. Journal of Retailing and Consumer Services, 55, 1-10 https://doi.org/10.1016/j.jretconser.2020.102073 [Scopus Indexed/Q1]
  • Shaikh, A. A., Sharma, R., & Karjaluoto, H. (2020). Digital innovation & enterprise in the sharing economy: An action research agenda. Digital Business, 1(1), 1-4 https://doi.org/10.1016/j.digbus.2021.100002 [Scopus Indexed/Q1]

2019

  • Karjaluoto, H., Shaikh, A. A., Saarijärvi, H., & Saraniemi, S. (2019). How perceived value drives the use of mobile financial services apps. International Journal of Information Management, 47, 252-261 https://doi.org/10.1016/j.ijinfomgt.2018.08.014 [Scopus Indexed/Q1]
  • Abdul-Hamid, I. K., Shaikh, A. A., Boateng, H., & Hinson, R. E. (2019). Customers' Perceived Risk and Trust in Using Mobile Money Services—an Empirical Study of Ghana. International Journal of E-Business Research (IJEBR), 15(1), 1-19 https://doi.org/10.4018/IJEBR.2019010101 [Scopus Indexed/Q3]

2018

  • Shaikh, A. A., Karjaluoto, H., & Häkkinen, J. (2018). Understanding moderating effects in increasing share-of-wallet and word-of-mouth: A case study of Lidl grocery retailer. Journal of Retailing and Consumer Services, 44, 45-53 https://doi.org/10.1016/j.jretconser.2018.05.009 [Scopus Indexed/Q1]

2017

  • Glavee-Geo, R., Shaikh, A. A., & Karjaluoto, H. (2017). Mobile banking services adoption in Pakistan: are there gender differences? International Journal of Bank Marketing, 35(7), 1090-1114 https://doi.org/10.1108/IJBM-01-2019-0008 [Scopus Indexed/Q1]
  • Shaikh, A. A., Glavee-Geo, R., & Karjaluoto, H. (2017). Exploring the nexus between financial sector reforms and the emergence of digital banking culture–Evidence from a developing country. Research in International Business and Finance, 42, 1030-1039 https://doi.org/10.1016/j.ribaf.2017.07.039 [Scopus Indexed/Q1]

2016

  • Shaikh, A. A., & Karjaluoto, H. (2016). On some misconceptions concerning digital banking and alternative delivery channels. International Journal of E-Business Research (IJEBR), 12(3), 1-16 https://doi.org/10.4018/IJEBR.2016070101 [Scopus Indexed/Q3]

2015

  • Shaikh, A. A., & Karjaluoto, H. (2015). Mobile banking adoption: A literature review. Telematics and informatics, 32(1), 129-142 https://doi.org/10.1016/j.tele.2014.05.003 [Scopus Indexed/Q1]
  • Shaikh, A. A., & Karjaluoto, H. (2015). Making the most of information technology & systems usage: A literature review, framework and future research agenda. Computers in Human Behavior, 49, 541-566 https://doi.org/10.1016/j.chb.2015.03.059 [Scopus Indexed/Q1]

Conference proceedings (Scopus/Full-Paper

  • Shaikh, A.A., & Karjaluoto, H. (2023). Reinventing the case-method teaching approach using a new technological tool. In Proceedings of the 23rd International Conference on Electronic Business. ICEB’23, Chiayi, Taiwan, October 19-23, 2023.
  • Shaikh, A.A., & Dar, D. (2023). Evaluating the key factors affecting hedonic motivations of online video game players. In Proceedings of the 23rd International Conference on Electronic Business. ICEB’23, Chiayi, Taiwan, October 19-23, 2023.
  • Chukwuere, J.E., Ntseme, O.J., & Shaikh, A.A. (2021). Toward the Development of a Revised Technology Acceptance Model. In Proceedings of the 21st International Conference on Electronic Business. ICEB’21, Nanjing, China, December 3-7, 2021.
  • Sharma, R., Kshetri, N., Wingreen, S., Shaikh, A.A., & Altamimi, F. (2021). UML Artefacts for a Blockchain enabled Platform for Fairtrade. In Proceedings of the 21st International Conference on Electronic Business. ICEB’21, Nanjing, China, December 3-7, 2021.
  • Bhutto, M.H., Shaikh, A.A., & Sharma, R. (2021). Factors Affecting the Consumers' Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology. In Proceedings of the 21st International Conference on Electronic Business. ICEB’21, Nanjing, China, December 3-7, 2021.
  • Samasubramanian, G., Shaikh, A.A., & Sharma, R. (2020). Examining the impact of sustainable development- A data-driven narrative. In Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS), Kauai, Hawaii (USA), January 5-8, 2021.
  • Shaikh, A.A., Karjaluoto, H., & Liébana Cabanillas, FJ (2019). What drives customer Satisfaction and well-being in ridesharing? A developing country perspective. In Proceedings of the 19th International Conference on Electronic Business, Newcastle, UK (pp. 761-765), December 8-12, 2019.
  • Shaikh, A. A. (2019, June). Identifying Critical Determinants of 'Digital Customer Services' Usage–An Exploratory Study. In International Conference on Advances in National Brand and Private Label Marketing (pp. 190-196), Barcelona, Spain, Springer, Cham.
  • Shaikh, A.A., Glavee-Geo, R., Hinson, R.E., & Karjaluoto, H. (2018). Examining consumer mobile money usage behaviour in Ghana. In Proceedings of the 18th International Conference on Electronic Business, Guilin, China, December 2-6, 2018.
  • Janne, H., Karjaluoto, H., & Shaikh, A.A. (2016). Consumer engagement and behavioral intention towards continuous use of innovative mobile banking applications - A case study of Finland. In Proceedings of the International Conference on Information Systems (ICIS-2016), Dublin, Ireland, December 11–14, 2016.
  • Shaikh, A.A., & Karjaluoto, H. (2016). Mobile banking services continuous usage - Case study of Finland. In Proceedings of the Hawaii International Conference on System Sciences (HICSS-49), Kauai, Hawaii (USA), January 5–8, 2016.

Publications intended for young researchers and doctoral students

  • Shaikh, A.A. (2016). Seven steps to publishing in a scientific journal. Available online at Elsevier: https://www.elsevier.com/connect/7-steps-to-publishing-in-a-scientific-journal
  • Shaikh, A.A. (Nov 2015). A brief guide to research collaboration for the young scholar. Available online at Elsevier: https://www.elsevier.com/connect/a-brief-guide-to-research-collaboration-for- the-young-scholar
  • Shaikh, A.A. (July 2015). Five secrets to surviving (and thriving in) a Ph.D. program. Available online at Elsevier: http://www.elsevier.com/connect/5-secrets-to-surviving-and-progressing-in-a-phd-program Book/Monograph (Editor)
  • Sharma, V., Gupta, M., Arora, N., & Shaikh, A. A. (Eds.). (2025). Fintech and Financial Inclusion: Leveraging Digital Finance for Economic Empowerment and Sustainable Growth. Taylor & Francis (Routledge).
  • Shaikh, A. A., & Karjaluoto, H. (Eds.). (2018). Marketing And Mobile Financial Services: A Global Perspective On Digital Banking Consumer Behaviour. Taylor & Francis (Routledge).
  • Shaikh, A. A., Mutanov, G., & Karjaluoto, H. (Eds.). (2024). Blockchain, Metaverse, And Digital Payments: A Global Digital Consumer Perspective. Taylor & Francis (Routledge).

International Teaching / Research Assignments

  • Dar es Salaam Business School, Tanzania (On-site): Duration: 23.8-2.9.2023 (Two weeks / 14 hours of teaching: On-site); Course: Research Methods
  • University of Porto, Portugal (Erasmus+/On-site): Duration: 24-28.4.2023 (One week / 8 hours of teaching: On-site); Course: Digital Marketing
  • University of Szeged, Hungary (Mobility/On-site): Duration: 1-5.4.2019 (One week / 8 hours of teaching); Course: Digital Marketing
  • Al-Farabi Kazakh National University, Almaty, Kazakhstan (On-site): Duration: 21.11.2022- 19.12.2022 (One month); Course: Research methods
  • University of Granada, Spain (International Mobility/On-site): Duration: 1.9.2019- 31.10.2019 (Two months); Course: Digital Marketing

Awards and Recognitions

  • “Outstanding Paper Award 2024”, Emerald Publishing Group.
  • "The best paper award", the 22nd Int. Conference on Electronic Business (Scopus/SI), Thailand, 2022.
  • "The Best Publisher Award-Marketing", Jyväskylä University Business School, Finland, 2021.
  • "Highly commended Publisher Award-Marketing", Jyväskylä University Business School, Finland, 2019.

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