Distinguished Chair Professor Ts Dr Ooi Keng Boon, FASc
Areas of Interest:
Mobile TechnologyDigital TransformationEmerging Technologies: Generative AI and the MetaverseTechnology AdoptionTechnology AcceptanceHuman Computer InteractionTotal Quality ManagementHuman Resource ManagementSupply Chain ManagementGreen Supply Chain ManagementKnowledge ManagementIndustrial Marketing ManagementSustainability and InnovationSenior Professor Dr Garry Tan Wei Han
Areas of Interest:
Consumer behaviorMobile advertisingMobile commerceMobile learningMobile marketingMobile paymentMobile shoppingMobile tourismSocial commerceSupply chain managementVirtual commerceProfessor Dr Keoy Kay Hooi
Areas of Interest:
Computer Networks and Wireless CommunicationNetwork Mobility in Heterogeneous NetworkCyber Physical Systems Security & Internet of things (IoT)Associate Professor Dr Chaw Lee Yen
Areas of Interest:
Online learning for university studentsMobile Technology ManagementTourism ManagementHuman Resource ManagementAssociate Professor Dr Eva Lim Wei Lee
Areas of Interest:
Opportunity recognitionEntrepreneurial intentionEntrepreneurial EducationDigital EntrepreneurshipSmall Business EnterpriseAssociate Professor Dr Lim Ai Fen
Areas of Interest:
Total Quality ManagementKnowledge ManagementOrganizational InnovationAssociate Professor Dr Lim Yet Mee
Areas of Interest:
Organizational BehaviorConsumer BehaviorAssociate Professor Dr Mehrbakhsh Nilashi
Areas of Interest:
Artificial IntelligenceBig Data AnalyticsBusiness IntelligenceDigital MarketingAssociate Professor Dr Muhammad Rafiq
Areas of Interest:
Human Resource ManagementOrganizational BehaviourManagementAssociate Professor Dr Wasim Ahmad
Areas of Interest:
Consumer BehaviourCorporate Social ResponsibilityDigital MarketingMeta verseAssistant Professor Dr Aijaz Ahmed Shaikh
Areas of Interest:
Digital Marketing, Digital Marketing Strategy, and Consumer BehaviorDigital Technologies Adoption and User Behaviour in Digital ServicesMarketing Analytics and Data-Driven Decision MakingE-Customer Relationship ManagementDigital Social Innovation, Governance, and Technology PolicyAI Applications in Higher EducationDigital Payments including Mobile Money



  