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Researchers

  • Distinguished Chair Professor Ts Dr Ooi Keng Boon, FASc

    Areas of Interest:

    Mobile Technology
    Digital Transformation
    Emerging Technologies: Generative AI and the Metaverse
    Technology Adoption
    Technology Acceptance
    Human Computer Interaction
    Total Quality Management
    Human Resource Management
    Supply Chain Management
    Green Supply Chain Management
    Knowledge Management
    Industrial Marketing Management
    Sustainability and Innovation

  • Senior Professor Dr Garry Tan Wei Han

    Areas of Interest:

    Consumer behavior
    Mobile advertising
    Mobile commerce
    Mobile learning
    Mobile marketing
    Mobile payment
    Mobile shopping
    Mobile tourism
    Social commerce
    Supply chain management
    Virtual commerce

  • Professor Dr Keoy Kay Hooi

    Areas of Interest:

    Computer Networks and Wireless Communication
    Network Mobility in Heterogeneous Network
    Cyber Physical Systems Security & Internet of things (IoT)








  • Assistant Professor Dr Aijaz Ahmed Shaikh

    Areas of Interest:

    Digital Marketing, Digital Marketing Strategy, and Consumer Behavior
    Digital Technologies Adoption and User Behaviour in Digital Services
    Marketing Analytics and Data-Driven Decision Making
    E-Customer Relationship Management
    Digital Social Innovation, Governance, and Technology Policy
    AI Applications in Higher Education
    Digital Payments including Mobile Money

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