Kuala Lumpur, 22 June, 2012 - UCSI University has launched its Blue Ocean Strategy Masters in Business Administration (BOS MBA), a programme specially designed for professionals and managers.

Based on the strategies of world-renowned business thinkers W. Chan Kim and Renée Mauborgne, the BOS MBA equips professionals with insight on ways to make the competition irrelevant. Apart from breaking the traditional value-cost trade-off, the programme will also focuses on winning uncontested market space and value innovation.

Delivered via Saturday classes, the BOS MBA matches the work schedules of busy professionals and learners will enjoy access to the UCSI Blue Ocean Strategy Regional Centre's (BOSRC) repository of case studies. The BOSRC is the regional learning and business centre of Blue Ocean Strategy for Malaysia, Australia, Canada, China, India, Indonesia, Philippines, Singapore, Taiwan and Thailand.

Addressing the complexity in today's economy, UCSI University Vice Chancellor Dr Robert Bong said that the BOS MBA was designed to challenge conventional business practices in an increasingly competitive and uncertain market environment.

"Asia's fast growing economies have created tremendous demand for executives who can manage the complexities of this growth, particularly capitalising on new growth opportunities," he said. "Businesses are tasked with the challenge of creating new business models while transforming the way business decisions are made.

"UCSI University is leveraging on the expertise of the BOSRC and the strength of its Faculty of Business and Information Science (FOBIS), to offer this new BOS Masters in Business Administration. At UCSI University, we are committed to lifelong learning and it is in this spirit that we developed our latest degree. With the BOS MBA, we aim to equip and empower professional talents with the right set of knowledge and skills that are needed to sustain and expand long-term career growth."

The first MBA of its kind in Asia, the BOS MBA is tailor made for executives who possess at least five years' experience in business management, business administration, marketing and accounting. The programme is set to commence on 3rd Sept and the course will be taught over 14 modules. The modules can be completed over 4 to 9 semesters (or over 1.5 to 3 years).

Apart from lectures from UCSI University staff, courses will also be facilitated by adjunct lecturers from the industry who are certified Blue Ocean Strategy Practitioners.

For more information about UCSI University's degree programmes online, call 03-9101 8880 or visit http://www.ucsiuniversity.edu.my