UCSI UNIVERSITY WELCOMED THE 2018 RUSSIAN WORLD CUP WITH AN ART SHOWCASE

UCSI UNIVERSITY WELCOMED THE 2018 RUSSIAN WORLD CUP WITH AN ART SHOWCASE


De Institute of Creative Arts and Design of UCSI University launched the Football Art . Design . Showcase on Tuesday, 10th April 2018. 

The event showcased 32 football art pieces that represent each finalist at the upcoming FIFA World Cup 2018. A Matryoshka doll, the Eiffel Tower and a matador pitting his skills against a raging bull were among the pieces on display. They represent Russia, France and Spain, respectively. 

A 10-foot fashion display inspired by the World Cup trophy and a 10-piece sportswear collection were also launched. 

All designs were created by students from UCSI University’s creative design school – De Institute of Creative Arts and Design (ICAD) – and makeup was sponsored by Amber Chia Academy.

The launch was graced by the Guest of Honour, His Excellency Valery N. Yermolov, Ambassador Extraordinary and Plenipotentiary of the Russian Federation to Malaysia.

He was accompanied by the Cultural Counsellor of the Russian Embassy,Dr Ayrat Akhmetov, Second Secretary, Press-Secretary of the Embassy ,Maxim Salnikov and Deputy Vice-Chancellor, External and International Affairs of UCSI University, Professor Dato’ Dr Ahmad Hj Zainuddin.
 
‘’Pozdravleniya and spasibo, congratulations and thank you, to UCSI, De Institute of Creative Arts and Design (ICAD), and all participating students for your ingenuity in making this event a momentous success,” said Yermolov.

“Football and art are both universal languages. They are also unifying factors. And by combining them, you have set the perfect stage for a fantastic World Cup countdown on campus. 

“UCSI has been a great patron of sport, art, music and culture in Malaysia and I understand that you’ve hosted many leading Russian musicians in recent years who conduct concerts and masterclasses here. Today’s event is the latest milestone in a long history of cultural appreciation and exchange. May it long continue’’, shared H.E Valery N. Yermolov. 

The event coordinator, Lucas Lim from ICAD was overwhelmed with the response of the art showcase. 

‘’As educators, we are well aware that most students nowadays are addicted to their phones, social media, online gaming etc. and unfortunately have less knowledge on what social, political and economic events are happening around them.

‘’This is the reason why we decided to organise this showcase, to create more awareness for the upcoming World Cup and also to expose our students to a different form of creativity’’.

His effort was fruitful as his students created outstanding art pieces.

Eunice Chan, a first-year student of diploma in graphic design mentioned that ‘’participating in this showcase helped me to better understand the process of creating an art piece. 

‘’At first, I had no idea on how to decorate the football but upon conducting a lot of research on the Russian culture and their tradition, I discovered ideas and inspiration.  Finally, I decided to choose the Matryoshka doll. 

‘’I would like to thank ICAD for this experience because it allowed me to have more exposure to the various types of artistic inspirations from all around the world’’.

Eunice’s effort was rewarded as she received a sponsored prize worth RM899 from Gene Code Global.