Overview
Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.
Academic Requirements
UCSI Foundation Year
CGPA 2.0
STPM
2 Principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
A-Level
Min 2 principals (E)
UEC
5 credits (B6) and pass (C8) in Mathematics and English
International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
National Matriculation
CGPA 2.0
AUSMAT/ HSC/SACE/TEE/WACE
Minimum average of 60% in 5 subjects
High School Certificate
Min average of 60%
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
Diploma (business-related)
Minimum CGPA of 2.0
Other equivalent qualifications
To be reviewed by the faculty on a case-to-case basis
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
SPM Credit – 'A+' to 'C'O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'
English Language Requirements
For local student:
- At least MUET Band 2 or IELTS Band 5.5 or TOEFL 550 (A compulsory requirement from MQA)
- A distinction (A+, A, or A-) in the English Language subject at SPM/UEC level. If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For international student:
- IELTS minimum Band 5.5
- TOEFL (Internet-based) minimum 46
- Cambridge English Qualification and Test minimum score of 160
- Pearson Test of English minimum score 51
- MUET minimum Band 3
- Business Law
- Statistics and its Applications
- Fundamentals of Management
- Fundamentals of Marketing
- Business Information Systems
- Microeconomics
- Organisational Behaviour
- Business Accounting
- Introduction to Marketing Communication
- Business Communication
- Co-Operative Placement 1
- Macroeconomics
- Business Mathematics
- Relationship Marketing
- Business Ethics in Ethical
- Decision Making
- Human Resource Management
- Internet in Practice
- Financial Management
- Introduction to Insurance
- Direct Marketing
- Marketing Processes
- Business Modelling with Spreadsheet
- Consumer Behaviour
- Business Research Methods
- Internet Marketing
- Co-Operative Placement 2
- Entrepreneurship
- Marketing Research Project A
- Marketing Promotion
- Strategic Marketing
- International Business
- Strategic Information Systems Management
- Strategic Brand Management
- Event Operation Management
- Marketing Research Project B
- Strategic Management
- Services Marketing
- Current Issues in Marketing
- Retail Management
- Co-Operative Placement 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
- Public relations consultant
- Marketing manager
- Corporate branding consultant
- Business development manager
- Sales manager
- Retail manager
- Advertising and promotion manager
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).
