Faculty of Business and Information Science
Faculty of Business and Management

BComm (Hons) Marketing

UCSI Graduate Business School

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Approval Code N/340/6/0715; 12/2021
Accreditation Code MQA/PA7360
Classification Bachelor of Commerce (Hons)
Subject Area Marketing
Course Mode Full-time
Course Duration 3 Years (17 weeks per semester, 9 weeks per short semester)
Course Location Kuching
Intakes January, May and September


Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.

Qualification
Academic Requirements
STPM
Min 2 principals with pass in Mathematics and English Language at SPM level
 
A-levels
Min 2 principals (E)
 
UEC
Grade B in minimum 5 subjects including Mathematics and English Language
 
International Baccalaureate (IB)
Min score of 26/42 from 6 subjects
 
South Australian Cert of Education (SAM), Australia
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia
Min average of 60% in 5 subjects
 
High School Certificate
Min average of 60%
 
High / Secondary School Diploma (Grade 12) / Canadian Grade 12 – nama mengikut wilayah di Canada
Min average of 60% in 6 subjects
 
Canadian Pre-University (CPU)
Canadian International Matriculation (CIMP)
Min average of 60% in 6 subjects
 
Singapore Cambridge general Cert of Education Advanced level, Singapore
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Min CGPA 2.0
 
Diploma/Advance Diploma/Degree/equivalent or other recognized equivalent qualifications
Case-by-case basis

 

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

English Language Requirements

For local student:

  • At least MUET Band 2 or IELTS Band 5.5 or TOEFL 550 (A compulsory requirement from MQA)
  • A distinction (A+, A, or A-) in the English Language subject at SPM/UEC level. If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.

For international student:

  • IELTS minimum Band 5.5
  • TOEFL  (Internet-based) minimum 46
  • Cambridge English Qualification and Test minimum score of 160
  • Pearson Test of English minimum score 51
  • MUET minimum Band 3
  • International students holding equivalent academic qualifications but which are not conducted in English are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students, who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
  • Public relations consultant
  • Marketing manager
  • Corporate branding consultant
  • Business development manager
  • Sales manager
  • Retail manager
  • Advertising and promotion manager
Academic Year
Course Code
Course Name
Core / Elective
1

BM101s

Fundamentals of Marketing

Core Major

 
1

BM103s

Commercial Law

Basic Major

 
1

BB113s

Statistics and Its Applications

Core Major

 
1

BB112s

Fundamentals of Management

Core Major

 
1

BG201s

Business Law (Malaysian Perspective)
[MPU-U3]

Compulsory

 
1

UL101s

University Life
[MPU-U2]

Compulsory

 
1

EAB100s

Extra-curricular Learning Experience 1
[MPU-U1]

Compulsory

 
1

BB102s

Business Information System

Basic Major

 
1

BB107s

Microeconomics

Basic Major

 
1

BB108s

Organisation Behaviour

Basic Major

 
1

BA100s

Business Accounting

Basic Major

 
1

BA100s

Introduction to Marketing Communication

Core Major

 
1

BB101s

Business Communication

Core Major

 
1

WJB301s

Hubungan Etnik
[MPU-U1] (Local student)

Compulsory

 
1

WJB303s

Malaysian Studies
[MPU-U1] (International student)

Compulsory

 
1

KAD1171

Co-Operative Placement 1

Industrial Training

 
2

BB106s

Macroeconomics

Core Major

 
2

BB202s

Business Mathematics

Core Major

 
2

BM206s

Relationship Marketing

Core Major

 
2

BM208s

Business Ethics in Ethical Decision Making

Core Major

 
2

BB208s

Managing People

Basic Major

 
2

EAB200s

Extra-curricular Learning Experience 2
[MPU-U4]

Compulsory

 
2

BB218s

Internet in Practice

Elective

 
2

BB212s

Financial Management

Elective

 
2

BM209s

Introduction to Insurance

Elective

 
2

BM210s

Direct Marketing

Core Major

 
2

BM202s

Marketing Processes

Core Major

 
2

BB203s

Business Modelling with Spreadsheet

Basic Major

 
2

BM211s

Consumer Behaviour

Core Major

 
2

BB204s

Business Research Methods

Core Major

 
2

BM213s

Internet Marketing

Core Major

 
2

KAD1172

Co-Operative Placement 2

Industrial Training

 
3

BM207s

Entrepreneurship

Core Major

 
3

BM309s

Marketing Research Project A

Core Major

 
3

BM306s

Marketing Promotion

Core Major

 
3

BM304s

Strategic Marketing

Core Major

 
3

BB304s

International Business

Core Major

 
3

EAB300s

Extra-curricular Learning Experience 2

Compulsory

 
3

BM308s

Strategic Information Systems Management

Elective

 
3

BR302s

Strategic Brand Management

Elective

 
3

HE205s

Event Operation Management

Elective

 
3

BM310s

Marketing Research Project B

Core Major

 
3

BB309s

Strategic Management

Core Major

 
3

BM302

Services Marketing

Core Major

 
3

BM305s

Current Issues in Marketing

Core Major

 
3

BM301s

Retail Marketing

Core Major

 
3

WJB302s

Tamadun Islam dan Tamadun Asia
[MPU-U1] (Local student)

Compulsory

 
3

WJB304s

Bahasa Melayu Komunikasi 3
[MPU-U1] (International student)

Compulsory

 
3

KAD1173

Co-Operative Placement 3

Industrial Training

 

General Courses (MPU) are compulsory for all students.
U1
– For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
– For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.
International Institute of Marketing Professionals
International Institute of Marketing Professionals
UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).