Approval Code | N/340/6/0715; 12/2021 |
Accreditation Code | MQA/PA7360 |
Classification | Bachelor of Commerce (Hons) |
Subject Area | Marketing |
Course Mode | Full-time |
Course Duration | 3 Years (17 weeks per semester, 9 weeks per short semester) |
Course Location | Kuching |
Intakes | January, May and September |
Marketing is about meeting and satisfying the needs and wants of customers, which will directly assist to increase an organisation’s profitability. Students will learn about the fundamental principles of this discipline, as well as go in depth into marketing processes, consumer behaviour, brand management and business communication. By the end of this programme, students will have the skills and knowledge necessary to build a successful career in this exciting and dynamic field.
Tertiary Entrance Examinations (TEE), Australia
New South Wales: Higher School Certificate (HSC) (Yr 12), Australia
Northern Territory Cert of Education (NTCE) (Yr 12), Australia
Western Australia Cert of Education (WACE) (Yr 12), Australia
Canadian International Matriculation (CIMP)
Pra U2, Singapore
UCSI Foundation programmes
Matriculation from local universities
Recognised Foundation from any IPTA & IPTS
Recognised Diplomas from any IPTA & IPTS in the related field
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
'A' Levels principal – 'A' to 'E'
English Language Requirements
For local student:
- At least MUET Band 2 or IELTS Band 5.5 or TOEFL 550 (A compulsory requirement from MQA)
- A distinction (A+, A, or A-) in the English Language subject at SPM/UEC level. If the English Language requirement is not met, student may be required to take an additional English module(s) prior to or concurrently with the undergraduate program based on the University’s decision.
For international student:
- IELTS minimum Band 5.5
- TOEFL (Internet-based) minimum 46
- Cambridge English Qualification and Test minimum score of 160
- Pearson Test of English minimum score 51
- MUET minimum Band 3
- International students holding equivalent academic qualifications but which are not conducted in English are required to sit for the English Placement Test, which may result in the taking of the English for Tertiary Education (1 to 10 months). Students, who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.
- Public relations consultant
- Marketing manager
- Corporate branding consultant
- Business development manager
- Sales manager
- Retail manager
- Advertising and promotion manager
BM101s
Core Major
BM103s
Basic Major
BB113s
Core Major
BB112s
Core Major
BG201s
[MPU-U3]
Compulsory
UL101s
[MPU-U2]
Compulsory
EAB100s
[MPU-U1]
Compulsory
BB102s
Basic Major
BB107s
Basic Major
BB108s
Basic Major
BA100s
Basic Major
BA100s
Core Major
BB101s
Core Major
WJB301s
[MPU-U1] (Local student)
Compulsory
WJB303s
[MPU-U1] (International student)
Compulsory
KAD1171
Industrial Training
BB106s
Core Major
BB202s
Core Major
BM206s
Core Major
BM208s
Core Major
BB208s
Basic Major
EAB200s
[MPU-U4]
Compulsory
BB218s
Elective
BB212s
Elective
BM209s
Elective
BM210s
Core Major
BM202s
Core Major
BB203s
Basic Major
BM211s
Core Major
BB204s
Core Major
BM213s
Core Major
KAD1172
Industrial Training
BM207s
Core Major
BM309s
Core Major
BM306s
Core Major
BM304s
Core Major
BB304s
Core Major
EAB300s
Compulsory
BM308s
Elective
BR302s
Elective
HE205s
Elective
BM310s
Core Major
BB309s
Core Major
BM302
Core Major
BM305s
Core Major
BM301s
Core Major
WJB302s
[MPU-U1] (Local student)
Compulsory
WJB304s
[MPU-U1] (International student)
Compulsory
KAD1173
Industrial Training
- Ethnic Relations
- Islamic Civilisation and Asian Civilisation
- Malaysian Studies
- Communication in Bahasa Melayu 3
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

UCSI is one of the few Malaysian Private universities appointed as an IIMP-Recognised Educational Institution (REI).