BA (Hons) Fashion Design With Marketing

Approval Code R2/214/6/0066; 04/2023
Accreditation Code A 8551
Classification BA (Hons)
Subject Area Fashion Design with Marketing
Course Mode Full-time
Course Duration 3 Years
Course Location Kuala Lumpur
Intakes January, May and September

International Degree Pathways

The fashion industry now goes beyond its’ traditional associations. Style, culture and self-expression prevail in every facet of daily life. The global fashion market demands more strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute. This course is designed to prepare graduates to meet these demands. Throughout this course, students will experience the ‘workings’ of the world of fashion design, from concept to manufacturing, and the branding and marketing of the end product.

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole

The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Academic Requirements
STPM / A-levels
Minimum 2 principals
UCSI Foundation
Minimum CGPA 2.0
In the relevant field which are accredited by MQA
Other Equivalent Qualification
Which are recognized by the Malaysian Government


Academic Requirements
SPM / O-Level
Minimum 5 credits
Minimum 3 credits
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%

*Equivalency of qualification in accordance to Malaysian Qualification Agency Standards

English Language Requirements
  • IELTS with a minimum score of 5.0 or
  • Malaysian University English Test (MUET) Band 3 or
  • TOEFL iBT with a minimum score of 42 or
  • Pearson Test of English (PTE) with a minimum score of 47 or
  • Cambridge English Qualifications and Tests with a minimum score of 154.
  • In the event that the English Language Requirements are not met, student may be required to undertake additional English module(s) prior to or concurrently with the undergraduate programme, based on the University’s decision.

International students holding equivalent academic qualifications but which are not conducted in English, are required to sit for the English Placement Test, which may result in the taking of the Certificate in English programme (1 to 10 months). Students who intend to pursue the above undergraduate programme directly, are advised to fulfil the above English requirements prior to commencing their studies at the University.

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
'A' Levels principal – 'A' to 'E'

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers
Year 1
  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
Year 2
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Comparative Religion (MPU-U3)
  • Co-operative Placement 2
Year 3
  • Fashion Retailing
  • Creative Fashion Presentations
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • The Digital Fashion Image
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
– For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
– For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.

International Degree Pathway (IDP) via BA (Hons) Fashion Design with Marketing

IDP ProgrammePathwayUniversityCountryFee
BA (Hons) Fashion Design2+1 / 1+2Middlesex UniversityUnited Kingdom£ 12500
BA (Hons) Fashion Design / Fashion (Footwear & Accessories) / Fashion (Textiles for Fashion)2+1University of NorthamptonUnited Kingdom£ 10700
BA (Hons) Fashion Design with Marketing & Production / Fashion & Textiles Buying Management / Fashion Communication & Promotion1+2University of HuddersfieldUnited Kingdom£ 13000
BA (Hons) Fashion and Fashion Business2+1University of HertfordshireUnited Kingdom£ 12,350
BA (Hons) Fashion Design2+1University of HertfordshireUnited Kingdom£ 12,350
BA (Hons) Fashion Design
(Depending on the outcome of portfolio review)
2+1Middlesex UniversityUnited Kingdom£ 9,250

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.