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Overview
The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design ...are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.
* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source: ge.mohe.gov.my/)
Programme Details
This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.
The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:
- Apply logical, critical and creative thinking to a range of problems
- Commit to ethical action and social responsibility
- Communicate effectively
- Apply an international perspective to their profession
- Demonstrate a practical, strategic and operational understanding of the discipline as a whole
Assessments
The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.
Academic Requirements
UEC
Minimum FIVE (5) Credits
STPM
Minimum Grade C in TWO (2) Subjects (GP 2.00)
A-Level
Minimum Grade D in TWO (2) Subjects (GP 2.00)
International Baccalaureate (IB)
Minimum score of 26/42 credits from SIX (6) Subjects
Portfolio Assessment
Minimum 6 pieces of artwork are required for review
National Matriculation
Minimum CGPA of 2.0
Other Qualifications Equivalent to STPM/A-Level by MQA
Minimum average score of 60%
UCSI Foundation
Minimum CGPA of 2.0
Diploma
Minimum CGPA of 2.0
Advance Diploma (Level 5, MQF)
Minimum CGPA of 2.0
Sijil Tinggi Agama Malaysia (STAM)
Minimum Grade of Jayyid
Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM)
Subjected to HEP Senate / Academic Board's approval
Diploma Lanjutan Kemahiran Malaysia (DLKM)
Subjected to HEP Senate / Academic Board's approval
Other Qualifications Recognised by the Malaysian Government
Case-by-case basis
Note for Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) and Diploma Lanjutan Kemahiran Malaysia (DLKM):
The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme; OR other relevant equivalent qualifications recognised the Malaysia Government AND pass an interview (online / virtual / conventional) OR submission of student’s portfolio, to be determined by the HEP as required.
Entry Requirements for Foundation Year
SPM / O-Level
Minimum 5 credits
UEC
Minimum 3 credits
Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency
Minimum overall average of 50%
Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency
Minimum overall average of 60%
**Equivalency of qualification in accordance to Malaysian Qualification Agency Standards
Note / Legend:
Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.
SPM Credit – 'A+' to 'C'O-Level Credit – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'
English Language Requirements
For Local Students
MUET
Band 3SPM English Language
Grade B+SPM English Language 1119/O-Level/IGCSE
Grade CUEC English Language
Grade A2- In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
MUET
Band 3.0IELTS
4.5Pearson Test of English
43TOEFL IBT
33TOEFL Essentials
6.5Cambridge Certificate of Proficiency in English (CPE)
147- International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
- The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.
- Fashion Illustration and Design Communication
- Garment Construction and Fashion Sewing
- Art History
- Visual Communication
- Life Drawing
- Integrated Marketing Communication in Fashion
- History of Fashion
- Creative Cutting
- Design Development and Portfolio
- Extra-curricular Learning Experiences 1 (MPU-U4)
- University Life (MPU-U2)
- Fundamentals of Management
- Fundamentals of Marketing
- Co-operative Placement 1
- Customer Communication
- Fabric and Functions
- Industry Brief 1 - Production and Realisation
- Industry Brief 1 - Research and Design Presentation
- Extra-curricular Learning Experiences 2 (MPU-U4)
- Business Modeling with Spreadsheet
- Entrepreneurship
- Industry Brief 2 - Production and Realisation
- Industry Brief 2 - Research and Design Presentation
- Sculpting with Fabric
- Religions in Malaysia (MPU –U3)
- Co-operative Placement 2
- Industrial Design and Manufacture
- Final Major Project - Research, Idea Development and Rationale
- Men’s Wear - Tailoring Manufacture and Styling
- Extra-curricular Learning Experiences 3 (MPU-U4)
- Fashion Show Production - Collaborative Project
- Corsetry Construction Techniques
- Final Major Project - Portfolio and Dissertation
- Final Major Project - Realisation and Manufacture
- Co-operative Placement 3
- Appreciation of Ethics and Civilisations
(Penghayatan Etika dan Peradaban) - Philosophy and Contemporary Issues
(Falsafah dan Isu Semasa)
- Philosophy and Contemporary Issues
- Communication in Bahasa Melayu 3
(Bahasa Melayu Komunikasi 3)
Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.
Graduates will find employment opportunities as:
- Pattern Cutters
- Fashion Buyers
- Pattern Graders
- Specialist Cutters
- Fashion Designers
- Fashion Entrepreneurs
- Fashion Merchandisers
- Bespoke / Production Tailors
- Apparel / Garment Production Managers
| IDP Programme | Pathway | University | Country | Fee |
|---|---|---|---|---|
| BA (Hons) Fashion Design (Depending on the outcome of portfolio review) | 2 + 1 | Middlesex University | United Kingdom | £ 14,700 |
For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
