BA (Hons) Fashion Design With Marketing

January, May and September
Course Duration
3 Years
Course Location
Kuala Lumpur
Course Mode
Approval Code
R2/214/6/0066; 04/2023
Accreditation Code
A 8551


The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design ...are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

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* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2022. (Source:

About the Programme

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole


The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Entry Requirements

Academic Requirements


Minimum FIVE (5) Credits


Minimum Grade C in TWO (2) Subjects (GP 2.00)


Minimum Grade D in TWO (2) Subjects (GP 2.00)

International Baccalaureate (IB)

Minimum score of 26/42 credits from SIX (6) Subjects

Portfolio Assessment

Minimum 6 pieces of artwork are required for review

National Matriculation

Minimum CGPA of 2.0

Other Qualifications Equivalent to STPM/A-Level by MQA

Minimum average score of 60%

UCSI Foundation

Minimum CGPA of 2.0


Minimum CGPA of 2.0

Advance Diploma (Level 5, MQF)

Minimum CGPA of 2.0

Sijil Tinggi Agama Malaysia (STAM)

Minimum Grade of Jayyid

Diploma Kemahiran Malaysia (DKM)/Diploma Vokasional Malaysia (DVM)

Subjected to HEP Senate / Academic Board's approval

Diploma Lanjutan Kemahiran Malaysia (DLKM)

Subjected to HEP Senate / Academic Board's approval

Other Qualifications Recognised by the Malaysian Government

Case-by-case basis

Note for Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) and Diploma Lanjutan Kemahiran Malaysia (DLKM):

The HEPs are to conduct screening and provide necessary guidance specific to the discipline of the programme; OR other relevant equivalent qualifications recognised the Malaysia Government AND pass an interview (online / virtual / conventional) OR submission of student’s portfolio, to be determined by the HEP as required.

Entry Requirements for Foundation Year

SPM / O-Level

Minimum 5 credits


Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency Standards

English Language Requirements

For Local Students
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
Band 3.0
Pearson Test of English
TOEFL Essentials
Cambridge Certificate of Proficiency in English (CPE)

  • International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

Courses Offered

Year 1
  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
Year 2
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2
Year 3
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
For Malaysian students:
  1. Appreciation of Ethics and Civilisations
    (Penghayatan Etika dan Peradaban)
  2. Philosophy and Contemporary Issues
    (Falsafah dan Isu Semasa)
For foreign students:
  1. Philosophy and Contemporary Issues
  2. Communication in Bahasa Melayu 3
    (Bahasa Melayu Komunikasi 3)

Career Opportunities

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers


Local Students

Approximate Total Fees:

RM 83,045

International Students

Approximate Total Fees:

RM 96,510

Tuition fees for Bangladesh Campus will be available soon.

Note: This is an estimated fee, as different countries have different visa processing charges and administrative fees. For more information, kindly refer to your region’s counselor for the detailed fee breakdown.

International Degree Pathway (IDP)
IDP ProgrammePathwayUniversityCountryFee
BA (Hons) Fashion Design
(Depending on the outcome of portfolio review)
2 + 1Middlesex UniversityUnited Kingdom£16,600

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.

All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


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