BA (Hons) Fashion Design With Marketing

January, May and September
Course Duration
3 Years
Course Location
Kuala Lumpur
Course Mode
Approval Code
R2/214/6/0066; 04/2023
Accreditation Code
A 8551


The BA (Hons) Fashion Design with Marketing is designed to prepare graduates to meet the global fashion market demands in strategic planning, innovations, better product designs and inventive marketing concepts. The speed of delivery, quality of production and creativity in design ...are also critical aspects of this new technology-driven industry. Market intelligence, fashion trend forecasting, plus the fundamentals of business and marketing management are invaluable areas necessary to keep fashion fresh, alive and up-to-the-minute.

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* This programme received a 100% graduate employability score in the Ministry of Higher Education’s Graduate Employability 2020. (Source:

About the Programme

Programme Details

This programme combines 75% ‘hands-on’ skills directed towards fashion design, illustration, textiles, pattern cutting and garment construction, and 25% marketing skills. This is designed to enable the student to experiment with original design concepts and equip them with market intelligence skills. They will be able to communicate, brand and focus their designs towards identified markets. This ultimately will facilitate multiple career opportunities within the fashion industry.

The Bachelor of Arts (Hons.) in Fashion Design with Marketing graduate will be a versatile fashion specialist with the ability to professionally:

  • Apply logical, critical and creative thinking to a range of problems
  • Commit to ethical action and social responsibility
  • Communicate effectively
  • Apply an international perspective to their profession
  • Demonstrate a practical, strategic and operational understanding of the discipline as a whole


The fashion student will be involved in creating their own signature collection including research, designing, patterning, sourcing of fabrics, manufacturing, branding and promoting. These final collections will be showcased in the Degree Graduation Fashion Show. Fashion industry associates will be invited to attend and view students’ work, with view to providing opportunities for immediate employment.

Entry Requirements

Academic Requirements

STPM / A-Level

Minimum 2 principals


Minimum 5 credits

International Baccalaureate

Minimum score of 26/42 points from 6 subjects

National Matriculation

Minimum CGPA of 2.0

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum Average 60%

UCSI Foundation

Pass with a minimum CGPA of 2.0


In the relevant field which are accredited by MQA

Other Equivalent Qualification

Which are recognized by the Malaysian Government

*Pass Portfolio Assessment.

Entry Requirements for Foundation Year

SPM / O-Level

Minimum 5 credits


Minimum 3 credits

Other qualifications deemed equivalent to STPM / A-Level by Malaysian Qualifications Agency

Minimum overall average of 50%

Other qualifications deemed equivalent to SPM / O-Level by Malaysian Qualifications Agency

Minimum overall average of 60%

**Equivalency of qualification in accordance to Malaysian Qualification Agency Standards

Note / Legend:

Discretion is given to the Head of School to deal with applicants who have results borderline to the Academic Requirements.

SPM Credit – 'A+' to 'C'
O-Level Credit – 'A' to 'C'
UEC Credit – 'A1' to 'B6'
STPM principal – 'A' to 'C'
A-Level principal – 'A' to 'E'

English Language Requirements

For Local Students
Band 3
SPM English Language
Grade B+
SPM English Language 1119/O-Level/IGCSE
Grade C
UEC English Language
Grade A2

  • In the event that the English language requirements are not met, applicants will be required to take the Basic English and English Foundation for in-sessional academic enhancement concurrently with the programme.
For International Students
Cambridge Certificate in Advanced English (CAE)
Band 5.0
Cambridge Certificate of Proficiency in English (CPE)
Pearson Test of English
Band 3

  • International applicants who do not meet the respective academic programme’s English Language Requirement will need to improve their proficiency by enrolling into the English for Tertiary Education programme (R/KJP/00920-00920) which helps them prepare for attaining a required band score. Placement into the various levels of the English for Tertiary Education programme depends on the English Language qualification students have at the point of admission and / or the outcome of the English Placement Test.
  • The applicants who have met the respective academic programme’s English Language Requirement may be advised by Faculty to improve their proficiency by undertaking the additional English proficiency courses.

Courses Offered

Year 1
  • Fashion Illustration and Design Communication
  • Garment Construction and Fashion Sewing
  • Art History
  • Visual Communication
  • Life Drawing
  • Integrated Marketing Communication in Fashion
  • History of Fashion
  • Creative Cutting
  • Design Development and Portfolio
  • Extra-curricular Learning Experiences 1 (MPU-U4)
  • University Life (MPU-U2)
  • Fundamentals of Management
  • Fundamentals of Marketing
  • Co-operative Placement 1
Year 2
  • Customer Communication
  • Fabric and Functions
  • Industry Brief 1 - Production and Realisation
  • Industry Brief 1 - Research and Design Presentation
  • Extra-curricular Learning Experiences 2 (MPU-U4)
  • Business Modeling with Spreadsheet
  • Entrepreneurship
  • Industry Brief 2 - Production and Realisation
  • Industry Brief 2 - Research and Design Presentation
  • Sculpting with Fabric
  • Religions in Malaysia (MPU –U3)
  • Co-operative Placement 2
Year 3
  • Fashion Retailing
  • Creative Fashion Presentations
  • Industrial Design and Manufacture
  • Final Major Project - Research, Idea Development and Rationale
  • Men’s Wear - Tailoring Manufacture and Styling
  • Extra-curricular Learning Experiences 3 (MPU-U4)
  • Fashion Show Production - Collaborative Project
  • Corsetry Construction Techniques
  • Final Major Project - Portfolio and Dissertation
  • The Digital Fashion Image
  • Final Major Project - Realisation and Manufacture
  • Co-operative Placement 3
General Courses (MPU) are compulsory for all students.
For Malaysian students:
  1. Ethnic Relations
  2. Islamic Civilisation and Asian Civilisation
For foreign students:
  1. Malaysian Studies
  2. Communication in Bahasa Melayu 3

Career Opportunities

Career opportunities in the world of fashion are manifold and growing. It is a huge, exciting and glamorous industry with enticing monetary rewards.

Graduates will find employment opportunities as:

  • Pattern Cutters
  • Fashion Buyers
  • Pattern Graders
  • Specialist Cutters
  • Fashion Designers
  • Fashion Entrepreneurs
  • Fashion Merchandisers
  • Bespoke / Production Tailors
  • Apparel / Garment Production Managers

Tuition Fees

Local Students

Approximate Total Fees:

RM 76,390

Download Fee Schedule

International Students

Approximate Total Fees:

RM 88,850

Download Fee Schedule

International Degree Pathway (IDP)
IDP ProgrammePathwayUniversityCountryFee
BA (Hons) Fashion Design2+1 / 1+2Middlesex UniversityUnited Kingdom£ 12500
BA (Hons) Fashion Design / Fashion (Footwear & Accessories) / Fashion (Textiles for Fashion)2+1University of NorthamptonUnited Kingdom£ 10700
BA (Hons) Fashion Design with Marketing & Production / Fashion & Textiles Buying Management / Fashion Communication & Promotion1+2University of HuddersfieldUnited Kingdom£ 13000
BA (Hons) Fashion and Fashion Business2+1University of HertfordshireUnited Kingdom£ 12,350
BA (Hons) Fashion Design2+1University of HertfordshireUnited Kingdom£ 12,350
BA (Hons) Fashion Design
(Depending on the outcome of portfolio review)
2+1Middlesex UniversityUnited Kingdom£ 9,250

For enquiry, please contact us at [email protected] or call us at +603 9101 8880 ext 2066.
All information is correct at the time of upload and UCSI University reserves the right to make amendments without prior notice.


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