Testimonial

Apart from that, I also initiate and organise sales/marketing activities in line with the field approach with the aim of achieving sales objectives. Expanding and maintaining good relationships with the respective healthcare professionals to promote my company's range of products is also part of my responsibility.

The most memorable part of my undergraduate studies at UCSI was the Co-Operative Education Training Programme (Co-Op) as we learned different skills and knowledge that we would not have learned after three years of theoretical studies alone. Furthermore, the experience gained during the six months of Co-Op programme is valuable and priceless; it helped prepare us before we entered the real corporate life.

Besides that, I am also involved in creating new trade marketing strategies to bring brand awareness to the public and conduct small talks now and then regarding nutrition to the public.

Studying at UCSI, my most memorable experience was participating in the Applied Science Week Food Fair. It was not just selling store-bought food - my friends and I had to come up with an idea for a new type of food/snack which is healthy and is not already found in the market. I made new friends, got closer to my course mates and learned what it means to have good teamwork. This had definitely contributed in improving my soft skills.

"I am also responsible to raise the level of awareness within healthcare professionals and increase the demand of the women health product line," she added. She then said, "I am required to maintain an active and visible role with healthcare professionals and retailers in order to facilitate pull-through programmes to increase their awareness. My main job is to grow Abbott women's health business and brand loyalty within strategic accounts besides maximizing the growth of market share."

Although these Food Science and Nutrition students were from three different intakes, they share some similarities in their profiles. Their final year projects were on natural product chemistry and they have publications in international refereed journals. The skills, knowledge and experience gained from the Co-Operative Education Training Programme (Co-Op) have been most useful in enabling them to be employed even before they graduate. These three students are testimonials of the educational excellence at UCSI University. The Faculty of Applied Sciences wishes them all the best in their promising careers.

"I support the marketing department via telemarketing to identify and target their best customers, managing marketing campaigns, and generating quality leads for the sales team," said Ms Lye.

"As Nutrition Advisor, I provide professional nutrition advice to customers with the aim of improving their quality of life. Focusing on activities and programmes to gain customer’s loyalty as well as attracting new and retaining old customers is all part of the job," she elaborated.

Here is what Ms Eng has to say about her job as an R & D Executive, “My first project is to develop a coconut milk powder that will dissolve in cold water. The main aim is to export this coconut powder to the Middle East and China where people actually use coconut milk as an alternative to dairy. Hence, with this specially formulated coconut milk powder, there is no hassle in preparing a great tasting glass of coconut milk at home.”

She added, “unlike university life, my current job as R&D executive is more towards applying the theories I’ve learnt within the classroom in research and literature throughout the formulation process.” “Although I have encountered some difficulty in formulating the optimum instant properties and sensory properties, I was able to overcome it through multiple trials and each trial has inspired and motivated me to produce a better formulation. This is definitely a good learning experience and I am looking forward to other new projects to be assigned to me soon.”