Assistant Manager (Leads Management)

Responsibilities

Leads Strategy & Management

• Design and implement comprehensive lead management strategies to support student recruitment goals of UCSI University for under graduate and postgraduate programme.
• Oversee the CRM system to ensure accurate and up-to-date tracking of leads across all stages of the recruitment funnel.
• Develop segmentation strategies to personalize communication and improve engagement with prospective students.
• Ensure all leads are nurtured efficiently through automated workflows and personalized engagement strategies.

Data Analysis & Reporting

• Analyze lead generation and conversion data to provide actionable insights and optimize recruitment strategies.
• Produce regular reports on lead performance, , and recruitment forecasts.
• Collaborate with Marketing Communication and sales teams to refine targeting and messaging based on lead behavior and data analytics.

Process Improvement

• Continuously review and improve lead handling processes, ensuring a consistent and professional approach to student engagement.
• Implement best practices in lead scoring, automation, and customer journey mapping.
• Stay up-to-date with global trends and technologies in higher education recruitment and CRM tools.

Team Leadership & Collaboration

• Supervise a team of leads executives; provide training, performance reviews, and continuous professional development.
• Work closely with Marketing Communication, sales team and faculty teams to ensure alignment of messaging and lead nurturing strategies.
• Liaise with third-party agencies, partners, and digital platforms to maximize lead quality and conversion.
• Participate in all major student recruitment activities which include, but may not be limited to, education fair representations, Open Days and special events  organized to attract potential students.
• Support all marketing activities and develop network links to create more awareness of the courses and programmes offered by UCSI  University.
• Undertake any other projects that may be assigned from time to time by the Management of UCSI University.

Requirements

• Bachelor’s degree in Marketing, Business, Education, Data Analytic or related field (Master’s degree would be advantage).
• Minimum of 5–7 years of experience in student recruitment, CRM, or sales pipeline management.
• Strong understanding of CRM systems (e.g., Salesforce, HubSpot, or Slate) and data analytics tools.
• Proven track record in driving successful lead management strategies and improving conversion rates.
• Excellent communication, analytical, and project management skills.
• Pro-active and self-motivated, with the ability to work independently as well as participate within the team.
• Able to work under pressure and meet deadlines, possess a mature attitude and a good team player.
• Able to work on weekend.