Digital Marketing Executive
Faculty/Department: Group Founder and Executive Chairman Office
Campus: Kuala Lumpur
Responsibilities
- Plan and execute all Web / Mobile, SEO / SEM, PPC, email marketing and digital advertising campaigns
- Launch optimised online adverts to increase brand awareness, promotions, and new services
- Oversee multiple digital marketing projects
- Building and maintaining a brand’s presence across multiple social media channels
- Analyse social media and PPC campaign performances and report performance of all digital marketing campaigns such as reach, interactions, and ROAS
- Be actively involved in SEO efforts (keyword, image optimisation and others)
- Measuring key performance metrics, including website traffic, audience engagement, service quotas, bounce rate and ad spend return on investment
- Collaborate with designers to improve user experience
- Acquire insights on online marketing trends and keep strategies up-to-date
- Assist the management on measurement of marketing and customer related metrics such as sales and patients trend analysis, spending patterns, and others
- Analyse and prepare reports on performance and promotion success. Prepare presentation slides for proposals or ad reports
- Carry out other duties as may be required by the Manager
Skills:
- In depth knowledge of email blast, Google SEO, Google Ads, Facebook, Instagram, YouTube, LinkedIn, and TikTok marketing.
- High proficiency in Microsoft Office (Word, Excel, and Power Point)
- Solid knowledge of digital marketing tools (such as Google, Facebook, Instagram Ads, and others)
- Solid knowledge of website analytics tools (such as Google Analytics, Facebook Analytics, Google Tag Manager, and others)
- Logical thinking skills and creative mindset are required
- Ability to work well under pressure and under tight deadlines
- Strong attention to detail
- Ability to multitask
Requirements
- Candidate must possess at least a Diploma/Advanced Diploma/Degree
- At least 3 years of working experience in digital and social media marketing or related field
- Strong analytical skills and data-driven thinking
- Staying abreast with the latest trends and best practices in online marketing and measurement
- Able to work under pressure and meet deadlines, possess a mature attitude, and a good team player
- Interpersonal skills and abilities
- Good time-management skills
- Resourceful, creative, and mature
- Good attitude, proactive, eager to learn, and able to work independently or in a team
Deadline: 30 Jun 2022 | Last Update: 28 Apr 2022